WeLoveBetting was set up in 2012 by Mark O’Haire, Chris Graham and a few other friends. The aim was simple – create regular content detailing our best bets and sharing these with our social media followers. No anonymity, no hiding place, just free in-your-face betting content for followers and fans to enjoy.

We've since established an award-winning website (http://welovebetting.co.uk/) and produced a Euro 2016 preview guide that tipped up Portugal to win outright at 22/1. Our latest project is now also complete, the WLB World Cup 2018: Ultimate Betting Guide - 130 pages packed full of analysis, expertise and stats, available here - welovebetting.co.uk/WCmag.

You love betting, we love betting. Now let’s back some winners!