In today’s episode of “The Store’s SEO Lightbulb,” we got the opportunity to meet and interview Derek Reeks. He is a senior SEO analyst working for a Web Design Company UAE-based firm Web Studios .ae. We discussed how SERP works from the marketer’s perspective and how we can fix things to improve it to achieve longstanding success. Mr. Derek also elaborated ways on how to optimize CMS (Content Management System). Participants from different industries from the Emirates and other countries learned a lot during the conference. Besides that, we also discussed how to do keyword research, create the perfect metas, and write noticeable web copies.