There appears to be a shift in Google's philosophies heading into next week's Google I/O conference. Google seems to be trying to change expectations with CEO Sundar Pichai talking about an all AI future and former chairperson Eric Schmidt talking about a future without blue links. Google's reputation for quality has taken a battering recently and many in the SEO community are feeling more than a little misinformed. That's easily understood when you realize Google has used the same terms to describe different things throughout the series of algorithm and core updates that stretch back to last September. In this episode, Jim Hedger and Kristine Schachinger try to peel back the onion like layers of Googleosopy while trying to offer sensible advice about how to deal with different aspects of the series of updates. Conversation naturally turns to several stories around AI and its efficacy as an engine for information. This was a fun, fast paced episode that tries really hard to keep its patience in the midst of creative destruction.

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