Episode Transcript
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1:59
Drink rum and fold, or party.
2:02
I think Soka is a really beautiful story about
2:04
Trinidad and Tobago. This
2:08
year, Soka music turns 50 years
2:11
old. It's a genre of music that was born
2:14
in Trinidad and Tobago, and today it
2:16
can be heard all over the world.
2:18
I'm a citizen of TNT. My father
2:21
is from there. And I grew up listening
2:23
to Soka basically all the time, at family
2:25
gatherings, in the car with my dad, and
2:28
every holiday.
2:30
To me, it's the music of celebration.
2:32
Since the early
2:34
70s, Soka has reinvented itself,
2:37
decade after decade, from the way artists
2:39
put out their music to how fans want
2:42
the genre to grow. Soka
2:44
is now more than just party music. It's
2:46
a soundtrack of Trinidad and Tobago. I
2:49
think it's important to just make
2:51
sure that as we promote the music, we
2:53
also promote the history and the heritage.
2:55
On today's episode, we celebrate 50 years
2:58
of Soka, and look ahead to what's next.
3:06
I'm Arielle Timross. This
3:08
is Vice News Reports.
3:17
My name is Trent. Online, I'm known as
3:20
Trini Trent. I talk about gender,
3:22
sexual orientation, sexual identity, culture,
3:25
I'm also a very big fan of Soka music.
3:28
Trent, the producer that I'm working with on
3:30
this episode, told me that
3:32
you have very strong feelings about
3:35
one particular Soka hit, Turn
3:37
Me On by Kevin Little. Can you tell me
3:39
how you feel about that song?
3:41
I don't think that's a good thing for me to
3:43
comment on on my crap.
3:49
It's not straight up Soka. What makes it
3:51
Soka is a melody. But a lot of the
3:54
beats that... That's
3:57
dancehall. So, it's also
3:59
called dancehall.
4:00
It's not my favorite record in the world, but
4:03
I do appreciate it for what he
4:05
was able to achieve. And
4:07
of course, seeing the Trinadian flags and seeing
4:09
the West Indian flags in that video, it
4:11
meant something.
4:13
What are your earliest memories of listening to soca
4:15
music? My mother came of age during the era
4:17
of disco and funk and R&B and, you
4:20
know, American pop. She definitely introduced
4:23
me to listening to Dinah Ross
4:25
and listening to Michael Jackson and Donna
4:27
Summer.
4:28
But at the same time, the real
4:30
foundation was Calypso and soca. You know,
4:32
I came on a house where I was hearing Lord
4:34
Kitchener, Mighty Sparrow, Shadow,
4:37
David Rodda. First soca song
4:39
that I ever knew was French
4:41
Man by Taxi.
4:43
I always remember the chorus.
4:46
It was, soci, soci,
4:48
soci, wee, wee. I can't really
4:50
say that well, but I would get
4:52
my life to that song because when I was
4:54
little, I used to dance it out of my diapers right
4:57
in front of TV. And my grandmother used to be clapping
4:59
for me, dancing, dancing. And that
5:01
was the first soca song that I remember.
5:04
That's beautiful. Listen, I'm
5:06
Trinadian. My dad is from there, but
5:09
I didn't grow up there. I grew up in Canada. So,
5:11
you know, I have a
5:13
fairly good understanding of how important
5:15
this music is to Trinidad. But
5:18
for somebody who maybe isn't as familiar, from
5:21
your perspective, what role does soca
5:23
music occupy in Trinidadian culture?
5:26
Soca is really the fuel of
5:29
Trinidadian culture and Trinidadian music
5:31
at this point. When you hear soca music, you
5:33
feel like you need to dance. When you hear soca music,
5:35
you feel like you need to let go. And
5:37
that's all part of the carnivore spirit. You know,
5:39
there's a song that came out this year for 2023
5:42
carnivore by an artist named Ula Tunji. He
5:45
had a song called Injin
5:46
Room.
5:52
The structure of the music is around the rhythm section.
5:55
You know, the bottle and the spoon and you know, the
5:57
percussion. This music that's all coming
5:59
together. is so like when you hear it, you
6:01
have to move your body. That's the engine room.
6:04
And that song is a cross-generational
6:06
hit. When I say that, I mean that older
6:08
people love it, younger people love it. It plays
6:11
in parties regardless of how old or how young
6:13
the people are.
6:14
And in the remix of that song is by
6:16
Rimbungshan. He actually gets the
6:19
legendary David Rutter to come
6:21
on the track with him. Legendary icon. This
6:23
is a person who is known across
6:26
the diaspora.
6:26
And in the- Trinity
6:29
the Bone, as far as diaspora. His
6:31
famous hits. If you think about the
6:33
diaspora and you think about what an anthem
6:36
that represents us in the diaspora, Trinity the Bone
6:38
is definitely
6:38
one of those songs.
6:44
It fulfills different roles because it's not
6:46
just party music. It's not just fun. It's
6:49
not just something you listen to to exercise,
6:51
but it can also be self-aware. It could also
6:53
be music that tells a story of
6:56
a generation. It speaks to generations
6:58
because it's no longer just one generation.
7:01
It now speaks to multiple generations that
7:03
are coming along.
7:04
Soaker has so many things. I often
7:06
say that Soaker is basically becoming
7:09
the pop
7:09
genre of the Caribbean.
7:13
Soaker music opens the space for synthetic
7:15
influences to come in where you can hear electronically
7:18
programmed elements. You have pads and you
7:20
hear different things that were programmed into a keyboard.
7:23
You hear electric guitars. You're gonna hear
7:25
a lot of horns, a lot of brass,
7:28
brass sections, trumpets and horns. The
7:31
drum, the percussion,
7:31
the movement, the rhythm, it
7:34
ties everything together.
7:39
I mean, I have a hard time imagining
7:41
myself listening to it and staying
7:43
in my seat, right? But we're talking about 50 years
7:46
of Soaker.
7:47
It came out of something.
7:49
Tell me the origins of this
7:50
genre. Tell me how we got here. Well,
7:53
this is an interesting story.
7:56
Buckle of children. This is fun. Happening
7:59
right now. Back before the 1970s, from
8:02
the 1960s at the turn of that decade into
8:04
the 70s, we had the start of the Black Power movement.
8:07
Now I want to talk to Black people
8:09
across this country. Number
8:12
one, we have to start being ashamed
8:14
of being Black. We've
8:17
got
8:17
to start being ashamed of being
8:19
Black. Number two, we have to move
8:22
into a position where we can
8:24
define terms. You know, Trinidad
8:26
and Tobago, at this point we had achieved
8:28
independent status. We were moving toward
8:30
becoming a Republic state where we had our
8:32
own head of state by And
8:35
in that pocket of that 14 year
8:38
period, we had so many things happening. But
8:40
one of the things that had the biggest impact on who we
8:42
were as a people was Black Power. People
8:46
started to ask questions
8:47
about who they were. Who am I? What's
8:49
my voice? With that also, with that
8:52
coming in of ideas was our coming in of foreign
8:54
tastes because people started to really listen
8:56
to music outside of a Trinidad and Tobago
8:58
context. You had people listening to funk
9:00
and disco and R&B and
9:03
soul. Rock and roll had evolved into
9:05
funk and into R&B and the
9:07
early stages of hip hop. You had all
9:09
of these different things happening and young
9:12
people started to wear dashikis and afros
9:14
and bell-bottom jeans. They
9:16
started to really shape the status quo. And
9:19
in that time, you
9:22
had to tune your lens at Calypso
9:24
Music. Because when you looked at
9:26
Calypso, Calypso was considered to be
9:28
the music of your parents' generation, of the older
9:30
generation, as I said. So young people
9:33
started
9:33
to, and this is the story as it's been told, lose
9:36
favor for Calypso Music.
9:39
Not completely, but you started to see people say, Calypso,
9:41
there, that's old people music and I listened
9:43
to that. We're not, oh God, man, did he say
9:45
in Calypso over and over? So people
9:48
started to veer away from it.
9:50
So at this point, we had Lord Shorty.
9:53
Lord Shorty was observing
9:55
what was going on and he had a conversation with a
9:57
certain producer who told him, listen,
9:59
you know,
9:59
because he was working on some new music and the producer said,
10:02
why are you making this Calypso thing a dead?
10:03
Nobody interested in that. It's dying.
10:06
It's gone. It's no longer the hot
10:08
stuff. Shorty didn't like that. What
10:11
Shorty did is that he sat back and
10:13
he decided to reinvent Calypso
10:16
music. He decided to reinvigorate the
10:18
genre. To do that, he decided
10:20
instead of looking outward, Shorty
10:22
decided, I'm going to look inward within
10:25
a Trinidad and Tobago context, pulling
10:28
from the rhythms, pulling from the instrumentation
10:30
within Trinidad and Tobago to create
10:32
something fresh.
10:33
He paid attention to the African rhythms.
10:36
He paid attention to that melody, that vibrancy,
10:38
especially in the horns, in the brass section. Then
10:41
he combined it with East Indian rhythms.
10:44
All of these things are considered to be black art
10:46
forms and black cultural expressions. East
10:48
Indian people were not necessarily represented
10:51
in this.
10:51
That mattered in that moment because
10:54
Trinidad had and still has
10:56
a really large population of people who
10:58
are of Indian descent.
10:59
Yes. What Rosh Shorty did,
11:02
well, Lord Shorty at the time, he combined
11:04
the two different styles together. In 1971 is
11:07
when he started his experiment, when he started to really
11:09
work on what would become the first so-called
11:12
song, which was Indrani.
11:19
It got mixed reviews, so he
11:21
continued to work on it. He continued
11:23
to refine it. By the time we got to songs
11:25
like Om Shanti Om,
11:31
we got Enness Vibrations, one
11:33
of my favorite songs.
11:40
By the time we got to that point in the mid
11:42
to late 1970s, he had perfected
11:45
what would be the soca sound that would
11:47
define the next decade of soca
11:50
music in Trinidad. It caught on like wildfire.
11:53
The old feeling, who needs
11:55
danger?
11:57
And he just continued to grow and blossom.
12:00
And to the point now that you can find Soka
12:02
in almost every Caribbean, West Indian territory.
12:05
One of the things that my dad
12:07
says often about Soka
12:09
versus Calypso is that Calypso
12:11
is sort of this storytelling,
12:14
news spreading type music,
12:17
right? While he loves Soka, I think sometimes
12:19
he sort of misses that aspect in
12:21
the music. He finds it to be, you
12:23
know, much less storytelling, a little
12:26
bit more like party music. That's something
12:28
that he feels is a critique of the music. Is
12:31
any of that accurate?
12:33
There is some truth in it. Calypso
12:35
music was a disruption of colonial spaces.
12:38
Calypso music gave a voice.
12:40
It became a medium through which many people
12:42
in this country were able to voice their
12:45
issues. But if we move forward
12:48
to Soka music, if we look
12:50
at Soka music, there are moments of self-awareness
12:53
in the music in itself. And
12:56
it's not just about wine and jam, party,
12:58
lift your hand up, wave your flag, run
13:00
from left to right. Yeah, jump and wave.
13:03
It's not just that. Yeah, jump and wave, palance. It's
13:05
not just that because there
13:07
are moments in Soka music where we are
13:09
talking about real issues. Freetown
13:12
Collective this year, they have a record called
13:14
Mighty People. And it starts off with
13:16
a quote by Marcus Garvey.
13:18
You do not know what we are thinking.
13:21
Because my work has only jumped because. And
13:23
throughout the record, he's saying, up you mighty people,
13:25
up you mighty people, that's the hook. Because he's
13:28
saying, you know, get up and move. You
13:30
can achieve anything if you push yourself.
13:32
That in itself is awareness. It
13:35
sounds like a fun song. Yeah, I want to exercise and
13:37
do some jumping jacks, dude. But when you
13:39
listen to the music, it's encouraging, it's
13:41
uplifting, and it's motivating.
13:49
And from what I understand, Soka started to
13:51
spread outside of the Caribbean to places like
13:54
Brooklyn and New York City. How did the
13:56
genre change as it traveled?
13:59
It's interesting.
13:59
because Soaker in itself, just like Calypso,
14:02
it has always expanded.
14:03
What happened at one point
14:06
in the action in 1990s, when I think about Soaker,
14:08
I think about Wet Marshall Montano and the ecstatic
14:10
band. His band is ecstatic.
14:13
What they did at that point in time was when he
14:15
was working on, I think the name of the album was
14:17
Heavy Duty. That's the album that had Big Drop.
14:20
Clear the way, clear
14:23
the way.
14:23
It's very bass forward. It's big,
14:26
it's booming, it's brash, it's in your face.
14:29
And that in itself shows your generational
14:31
shift because he himself was coming of age. So
14:34
when you think about it is that artists who
14:36
go abroad, what happens is they get exposed
14:39
to different things. And then when they come back within
14:41
a Trinitarian context, they bring the new
14:43
learnings and they apply to the space. They
14:45
learn things about the business. It has helped the
14:48
industry in itself to evolve.
14:50
Right, and like we said at the top of the episode, one of the
14:52
big things about Soaker is that it's
14:55
evolving all of the time. And
14:57
I think that one of the really important
15:00
bits of that evolution is the central
15:02
role that it's taken in Carnival.
15:04
And Carnival is this massive celebration that
15:07
lasts for months and culminates in this one
15:09
really big week, but I've never
15:11
been to Carnival. So Trent, can you describe
15:13
it for people who've never
15:14
experienced it? Carnival
15:17
is a space in which we get to
15:19
express ourselves in our true
15:21
zones. Where we as one
15:23
people existing in one place, it's
15:26
like the air's electric.
15:26
It's like this excitement,
15:29
this raw energy. You
15:32
know, you're hearing
15:32
the music playing. People are out in the
15:35
streets if they're playing jouveille, whether
15:37
you're covered in oil or clay or
15:39
mud or chocolate syrup
15:41
or paint or soap. And
15:44
then you come across to Carnival Tuesday that
15:46
is pretty mass. That's when you put on the expensive costume
15:48
that you just had to spend almost more than half your
15:50
pay check
15:51
on, and you put on your costume,
15:53
and you come out and you parade. Early
15:55
in the morning from the time the sun is up until in
15:58
the night, half past eight, nine o'clock. and
16:00
then you wrap it up and you come back home and
16:03
you mourn. Exhausted. Yeah,
16:07
but you're still on a high with your mourning because there's
16:09
no carnival done. The last time I played, I actually
16:11
cried at the end of carnival because I couldn't believe it
16:13
was over. And you get, it's an
16:15
emotional experience, but you know
16:18
that if you truly had a great carnival season,
16:21
not just the parade, not just the week of,
16:23
but if you had a proper season, those months
16:25
of activity,
16:27
you get to let everything out.
16:30
And you feel like you've let all of this
16:32
weight off of your system and now you're free
16:34
to flow through the rest of the year.
16:36
So Trent, with carnival being so important
16:39
to soca artists, how has the pandemic
16:41
affected that dynamic? You know, there was
16:43
no carnival in 2021 and then
16:46
in 2022 carnival was this weird hybrid,
16:48
some of it was online. So how
16:51
did that impact the music and the artists? Artists
16:53
had, now they had to find different ways to
16:55
perform. Because I remember before you
16:58
could perform at five, six, seven, eight, nine,
17:00
ten parties in a week. You could
17:02
make a lot of money. No, none of those parties
17:04
exist. You had to figure out how am
17:06
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19:02
So Trent, you were telling us about
19:04
how important Carnival is for
19:06
soca artists and Trinidadians generally,
19:09
and how when Carnival was canceled at
19:11
the onset of the pandemic, a lot of soca artists
19:13
had to adapt really quickly.
19:16
How did they do that?
19:17
A lot of artists, they had to really discover
19:20
who they were in a digital space. You
19:23
know, we had artists adapting to social media
19:25
like never before. Like Drew and Elas,
19:28
if you want to say from 2021, 2022, you can see the rise
19:30
of artists on
19:33
TikTok. We can see the rise of artists
19:36
on social media like Twitter and Instagram
19:38
and Facebook connecting with their fans
19:40
like they've never had to before, performing on
19:43
live streams. But then of course you had
19:45
people who managed to, through the digital
19:47
space, explode.
19:48
Patrice Roberts, she was already very famous
19:51
here in Trinidad and throughout the diaspora, very successful.
19:54
And when you think of Mind My Business, best soca
19:56
song of the year, when you think of the way
19:58
that she has its speed.
19:59
loaded on TikTok.
20:01
I go drink water, I mind my business.
20:04
I mind my business. Drink water, I mind my business.
20:07
Yeah, boom, boom, boom, ba-da, mam-boo. Mambo.
20:11
When you hear her voice, I always say she has a vintage
20:13
Trinidad voice. Her voice is calypso.
20:16
She has a tone. When you hear her, she sounds
20:18
like the countryside. She sounds
20:20
like Toko. She sounds like the North
20:23
Coast. She sounds like this nostalgia
20:26
in her throat, just the tone of her voice.
20:28
Where we have
20:29
Americans, celebrities, celebrities out
20:31
of the UK, people who have
20:34
never heard Toko in their life are
20:36
singing drink water, I mind my business. We
20:38
also saw a lot of artists put their music on streaming
20:40
for the first time, or at least expand their catalogs
20:43
on streaming. There was a point in time
20:45
when artists, you could not find a lot of their music
20:47
online. It's still a challenge. But
20:49
you have people who are now putting
20:52
their music bit by bit by bit because they are
20:54
finally understanding the importance
20:56
of the online community, the resistance that
20:59
they had before.
20:59
They're not realizing this. And if I'm not relevant
21:02
in a digital space,
21:04
then where am I going to be? Where's
21:06
my career going?
21:07
Totally. A lot of these artists had to invest in
21:10
their digital presence. But I'm
21:12
wondering, how did that impact fans?
21:14
How did they experience that change?
21:16
What's going on is that at
21:18
the start of this year,
21:20
I, like many other people, I tweeted
21:22
on Twitter. I said, I don't understand what's going
21:24
on. I want to support Soka, but I just feel
21:26
like there's nothing to enjoy. I
21:28
didn't like anything I was hearing. Nothing. But
21:31
then I sat back and I said, you know what? I
21:33
have to do the work.
21:34
Maybe I've just gotten so accustomed
21:37
to how things were before the pandemic, where
21:39
I would discover new Soka by turning on the radio.
21:42
I have to go on streaming now and look for it. So the
21:44
way the artists released their music has changed.
21:46
And now the way I consume music also
21:48
has to adapt. And I
21:50
started to listen to the music. Some artists
21:53
have really, from a musical
21:55
perspective, you can tell that they've grown.
21:57
A good example of that, to me, is the song
21:59
that-
21:59
really provides the capstone for
22:02
the 50th anniversary of Soka, which is voice,
22:05
long-lived Soka. I remembered
22:07
seeing to myself,
22:08
this is probably going to be the biggest song
22:10
for Carnival. Of course, there are songs like In
22:12
Jin Room by Ula Tunji, and there
22:15
are all these other records that I felt just captured.
22:18
It just really captured the
22:21
energy and the essence of Soka music.
22:23
I hesitate to say this because
22:26
a lot of people listen to Soka all around the
22:28
world, and also at the same
22:30
time, despite having had
22:32
major worldwide breakthrough hits,
22:35
I get a sense that there are a lot of people who maybe
22:38
know some of these songs, but don't know that
22:40
it's Soka, right? I'm wondering,
22:43
what is it going to take for people to recognize these songs
22:45
as Soka?
22:47
Right now, there's this idea and this
22:50
movement, it has been going on for a while
22:52
to make Soka global, make
22:54
it go international. As you
22:57
correctly said, it already is international.
22:59
I mean, the Caribbean has different countries. That
23:01
means we're international, and
23:03
it's in Germany, it's in Japan,
23:06
it's in the UK, it's in
23:08
parts of America, it's in Latin America,
23:10
it's in Central America, it's in China,
23:13
Soka is everywhere. West Africa,
23:15
when you look at what's going on right now with Afrobeats,
23:17
there are Afrobeats artists who have mixed in Soka
23:19
to their
23:20
sound. So
23:22
I think it's important
23:23
to just make sure that as we promote
23:26
the music, we also promote the history
23:28
and the heritage. For those
23:30
individuals who are involved, producers,
23:33
DJs, artists, arrangers, writers,
23:35
who are involved in the creation
23:37
and promotion of the music.
23:40
Getting a message out there, I also think
23:42
they have to just be very aware of the responsibility
23:45
that they have to the genre itself and
23:47
think beyond. The artists
23:49
who are performing the Soka, are getting the opportunity
23:51
to perform at dance festivals, like Coachella,
23:54
etc. They get any opportunity to reach in places,
23:57
and they're learning new things that they can then bring
23:59
back to Trinidad. or bring back to their home country,
24:01
be it Barbados, St. Lucia, St. Vincent, whatever,
24:04
and help
24:04
enrich the environment that they're in.
24:07
That's fantastic. But at the same
24:09
time, we have to be sure, one,
24:11
what we're promoting is actually Soka. Because
24:13
if it is that the song is 99% reggaeton
24:16
and 1% Soka, is it really Soka that
24:18
you're promoting? And then we also
24:21
have to be very mindful of, okay,
24:23
yes, we're giving Soka a space, but what are
24:25
we giving up? Because everything comes
24:28
at a cost. So if it is that you're trying
24:30
to make the music go global, my question is, what
24:32
is the definition of global? Because for
24:34
many people, when they say global, they already mean, how do
24:36
we get only
24:37
Billboard charts in America? That's what they're
24:39
really looking
24:40
at. They also actually, I think I would argue,
24:42
go even further. What I think they mean is,
24:45
how do we get white people to recognize this music
24:48
and listen to it?
24:49
That is definitely what a
24:51
lot of people want. Because when you see
24:53
people say, we want a Soka category at the Grammys.
24:56
We want Bissant to go number one on the Billboard charts.
24:59
So what you're telling me is, oh, okay,
25:01
what you want is a space in
25:03
a white-dominated space. Because
25:06
you're not saying you want a Soka category at the
25:08
BET Awards or the NAACP Awards,
25:10
or the Sotrena Awards, but we've won awards there. Bonch
25:13
Garland has been nominated, Marshall has won. That's
25:16
not what you want. You want a space at the Grammys,
25:18
because that is considered not just the highest level
25:20
in music excellence in America. It's
25:23
also the place where you tend to see white domination.
25:26
You want a space there. That
25:28
takes levels
25:29
of work, interpersonal
25:31
work, community level work, national level work,
25:33
regional level work to unpack what's going on
25:35
there. Because that's all part of our postcolonial experience.
25:38
And also, you're opening the door
25:41
for other people to enter that space.
25:43
But they're not coming in to make music alongside
25:45
you. They're coming in now, oh, this is
25:47
something that I too can buy and sell in a capitalist
25:50
environment. So I'm going to come in. I'm
25:52
going to take it. I'm going to repackage
25:54
it. I'm going to sell it. I'm going to make money
25:57
from it. Another dime of that money is going
25:59
back to your country.
25:59
country. So for lack of a
26:02
better term, they colonize the music. And when
26:04
they do that,
26:05
what does that sound like? Do
26:08
I want this genre to be something that expands
26:10
to reach a global stage beyond the stage
26:13
it has already achieved? Of course. I want
26:15
it to be fantastic. I want
26:18
it to reach far. But I do want it
26:20
to also be something that we
26:22
can all acknowledge. It represents
26:24
West Indian people. It has its roots in Trinidad
26:26
and Tobago, and it's something that we can all enjoy
26:28
together without
26:30
losing the magic that is
26:32
so called.
26:50
This
26:57
story was produced by Audra Natapia and
27:24
edited
27:27
by Adisa Egan and Stephanie Karauki. Vice
27:30
News reports is produced by Sam Egan, Sophie Kaseus,
27:33
Adriana Rodriguez,
27:34
and Audra Natapia. Our senior producers
27:36
are Jesse Alejandro Cottrell, Janice Yomoka,
27:39
and Julia Nutter. Our supervising producer
27:41
is Ashley Kleeck. Our associate producer
27:43
is Steph Brown. Sound design and
27:45
music composition by Steve Bone, Fran
27:47
Bandy,
27:48
and Kyle Murdoch. Our executive producers
27:50
are Adisa Egan and Stephanie Karauki.
27:53
For Vice Audio, Annie Aviles
27:55
is our executive editor, and Janet Lee is
27:57
our senior production manager. Fact checking
27:59
by Sophie Hurwitz. Our theme music
28:02
is by Steve Bone. Our VP of audio
28:04
is Charles Rogio. I'm Arielle Zimros.
28:07
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