B2B marketing that gets results today is customer-centric: focused on educating, advising potential customers and providing value. Companies that win focus on the long run instead of short-term marketing tactics and immediate ROI.

I aim to bring in the spotlight such marketing leaders and discover how they grow their companies by playing the long game of value creation in marketing.

This podcast is produced by STOICA.CO, a web design and technology agency for B2B tech brands that want to transform their website into their most powerful marketing asset.