Have you ever wondered how much influencer marketing costs? I can see your hand. Or how to work with an influencer? What to expect and how to make sure influencer marketing brings profit?Well, Sylvia and Alexa are discussing something that is

The do’s and don’ts in blockchain marketing!

Oct 19th, 2018 12m 7s

Although blockchain has existed for several years, only recently it has become a widely popular technology. Some companies have adopted it really well, some have tried and gave up, some have only pretended to. There is still definitely a lot to

How to pitch your startup to press? Storytelling hacks with Hayley Leibson, Forbes contributor

Sep 27th, 2018 12m 30s

Pitching your business to media is one of the very important steps when building your brand’s awareness or promoting your product. You want to come up with a story that will be compelling to press, will make them want to know more about you and

Choosing positive vs. negative marketing when fighting fake news – Nicolas Maquaire launches Kloop after a successful exit to Salesforce

Sep 6th, 2018 11m 39s

Kloop [Knowledge Loop] is a news curation app that allows digging deeper into articles to get a full picture on a topic of interest. With Klopp, users get automated suggestions of what to read next and they can easily share their curated channe

How to use the brand’s full potential? – Shift transitions military veterans into civilian roles

Aug 16th, 2018 20m 5s

80% of veterans don’t have a full-time job upon leaving the military. Shift uses technology to match military veterans to leadership jobs in companies like Uber, Symantec, Major League Baseball, Affirm and others.Shift raised a $4.5M seed rou

“Be willing to listen to feedback” – How does Sumo Logic navigate targeting different B2B audiences?

Jul 26th, 2018 12m 39s

If you're not a DevOps engineer or a Data Security Analyst, you may not have heard about Sumo Logic. However, they are the leading data analytics software — a cloud-native service for monitoring and securing applications. Companies like Airbnb,

The roots of Apple brand with Daniel Kottke - Steve Jobs' friend and early Apple employee

Jul 5th, 2018 27m 12s

New Season is out! In this first episode of season 3 on STARTUP BRANDING, we travel in time to a place where computer history was made and the idea of innovative was born. Hold tight, as Daniel Kottke – Steve Jobs’ college friend and the firs

What’s up with immigration visas for entrepreneurs?

Aug 25th, 2017 21m 28s

The immigration system is giving you a headache? What are the current visa options for founders, entrepreneurs, and scientists? What happened to the Startup Visa? Watch this episode and fear no more - Joshua Bratter, a killer immigration attorn

How to win SXSW Accelerator Pitch Event? Co-founder of fashion AI assistant 'Lily' has mastered it all

Jul 14th, 2017 21m 6s

We got a winner! Purva Gupta, founder of Lily App, just won the coveted SXSW Accelerator Pitch competition in the Social and Culture category, while her fashion app is only few months into the public! Not to mention, that she just won several o

From almost failed startup to a successful acquisition by Shopify

Jun 17th, 2017 25m 56s

A few years back Michael founded KIT – a virtual marketing assistant that helps small businesses with marketing their products on social media. Before KIT, he also worked on a few startups but as he admits, each time he was solving the wrong pr

[Expert] Content marketing tips from HuffPost contributor

May 27th, 2017 16m 20s

How important is great content marketing for a growing business? The answer is simple: VERY important! Rachel Wolfson, content strategist and HuffPost contributor, is no stranger to the intricate and dynamic art of marketing. She’s produced con

Insights on growing Whale – the hot video Q&A app

May 11th, 2017 32m 25s

What seems like an overnight success was not! Ranidu Lankage and Justin Kan’s new video Q&A app, Whale, has received massive popularity since its late October launch on Product Hunt. Recognizing that Snapchat’s format for Q&A left a lot of prob

[Expert] How to pitch to investors?

Apr 3rd, 2017 21m 13s

Ryan Baird manages startup pitch competition in 10 countries across the globe. In this episode he shares a great deal of practical advice on how to impress investors with your pitch.Highlights from the interview:- What investors look for in

Getting hired through playing games. Here is why Mark Cuban invested in Scoutible!

Feb 27th, 2017 25m 24s

Angela Antony took up the mission of disrupting the recruiting processes and built Scoutible – a next-generation hiring platform using immersive video games to source and match perfect-fit candidates to jobs. Mark Cuban was the first investor i

Not Yet Another Dating App – What’s All The Controversy About ‘The League’?

Oct 5th, 2016 36m 2s

Amanda Bradford is a CEO of The League – a dating app for smart, ambitious people. The League aims to gather a selective community of amazing people, and its selectiveness approach caused a lot of media controversy in the very early days of the

Getting acquired by Facebook and raising $8M on a new startup!

Aug 31st, 2016 36m 2s

Russ Heddleston, CEO of DocSend – an analytics tool that tracks viewership data after sending documents, is taking Silicon Valley by the storm! His first startup Pursuit – a social referral program – got acquired by Facebook within the first ye

From drug addict in Wisconsin to tech entrepreneur in Silicon Valley

Jul 27th, 2016 43m 19s

Tim Schwab, founder of several startups and Chief Sales Officer at KnKt’d, is not the stereotypical Silicon Valley entrepreneur. However, though he doesn’t fit in the typical startup founder image, his story of drug addiction, mental illness an

[Expert] Here is what you really need to know about patents

Jun 23rd, 2016 35m 1s

A brand new startup can’t have everything. First they got to build the idea, develop a team… yadda, yadda, yadda. So, when can they start filing for patents and etch their name in their intellectual property forever? Because, god-forbid, someon

Over 100K daily subscribers under a year! How TheHustle.co became a powerful voice to millennials

Jun 11th, 2016 39m 2s

The Hustle is a daily newsletter that delivers the latest and trending topics to young millennials. Originally a sub-product of Sam Parr’s Hustle Con, an annual business conference, The Hustle has rapidly become one of the fastest growing newsl

"If you're too desperate, you may end up with a wrong co-founder"

May 30th, 2016 20m 57s

Kristy Kim is a CEO and Co-founder of DearMissJ – e-commerce store that sells in-house designed and manufactured jewelry. Kristy came to USA from Korea when she was 11 years old. In order to start her own business, she made the decision to quit

[Expert] Pitch meetings from investor's perspective

May 21st, 2016 29m 14s

Morado Venture Partners is a Silicon Valley based seed fund investing mostly at B2B and SaaS companies. Dominik meets about 50-100 startups every month and listens to their pitch. Since his role is to further recommend (or not recommend) startu

"We don’t believe in borrowing money from someone. We believe in making money." – Lifeliqe disrupts education with virtual reality

May 15th, 2016 22m 16s

Ondrej Homola comes from Czech Republic. He is a co-founder and CEO of Lifeliqe – a tool for learning science with virtual and augmented reality currently used by 15K schools around the world.How did Ondrej and his team start their partnershi

[Expert] Founders should learn how to listen to their users – Joe Vasquez, investor and founder of Michelson Runway Accelerator

May 15th, 2016 18m 12s

Joe Vasquez has been involved in startups ever since. While he was at Stanford University, he co-founded StartX Accelerator – one of the top accelerators in USA. For the last couple years he’s been managing partnerships at Runway Incubator. Now

"Sometimes we were really close to giving up" – How founders of Petcube became Kickstarter Kings, raised $3.8M and landed their product in Best Buy

May 1st, 2016 34m 36s

Petcube is the first ever smart camera for pet owners that lets you watch, talk to, and play with your pet remotely from a smartphone. Founders come from Kiev, Ukraine, and this is where in 2012 they came up with the idea. Soon, they decided to

From simple idea at a restaurant to $900K funding and 7 million translations. Waygo – app that translates in real time from Chinese, Japanese and Korean.

Apr 24th, 2016 22m 1s

Ryan Rogowski created a very helpful, for some people even anxiety eliminating, product – Waygo – an app that allows to instantly translate Chinese, Japanese and Korean. Ryan, apparently not alone, experienced a huge language barrier during h