0:00

Last time on this podcast . I don't

0:03

believe that we should be building a LinkedIn profile

0:05

as a resume . In fact , I think that's

0:07

the worst thing that you can do . In essence

0:09

, your LinkedIn profile needs to be highly optimized

0:12

and it needs to really move people to the next

0:14

step , like a website would .

0:17

Welcome to Upon Arrival , a show

0:19

that uncovers stories and strategies

0:21

that make up all the moving parts of business

0:23

events tourism . I'm Adelaine Ung

0:25

and this is part two of my interview

0:27

with Danielle Fitzpatrick-Clark , a

0:30

Dream Client attraction specialist and

0:32

a disruptive strategist on LinkedIn

0:34

. She's also the founder of Influence

0:37

Builder and the Influencer Builder Club

0:39

. In part one of our interview

0:41

, danielle shared her idea for

0:43

designing your LinkedIn profile the unconventional

0:46

way , more like a website or funnel

0:48

rather than a virtual resume , which

0:50

is what most people me guilty

0:52

as charged do . She also

0:55

talked about how you can turn a visit

0:57

to your profile into an experience for visitors

0:59

and how to suss out buying

1:01

personas on LinkedIn . If you

1:03

missed part one , go check it out Now

1:06

. Get ready for more insane LinkedIn

1:08

tips , because in this part , danielle

1:10

demystifies the LinkedIn algorithm

1:13

for us and tells us what's working

1:15

right now . And while some of her advice

1:17

flies in the face of what most other

1:19

social media gurus are teaching , that's

1:21

all coming up . At first , I started

1:23

asking about that awkward thing we do on

1:25

LinkedIn , the dreaded cold DM

1:28

. And if we need to be the ones

1:30

reaching out , how do we make that not

1:32

awkward ? So here's how I asked Danielle

1:35

the question If you've already

1:37

set up everything the way you've

1:39

recommended , which is to set up your profile

1:42

as a website rather

1:44

than a resume , it gets to a stage

1:46

where sometimes you think somebody's

1:48

interacted with some of your content and

1:50

maybe they could be a good fit and you're

1:53

just wanting to see would they

1:55

be in a place where they would consider

1:57

the next step to have that conversation with

1:59

you . Is there a right way to use

2:01

direct messaging to reach

2:04

out to potential clients without

2:06

turning them off before you've even had a chance to

2:08

really properly ?

2:09

present your value , yeah , Okay . So there's

2:12

a lot of different ways . I'm going to give the way that's coming

2:15

in for this particular

2:17

industry what I would

2:19

do . After you have your profile optimized

2:21

and the profile just , it really needs

2:23

to speak to that ideal client . So

2:26

, first things first , you've got your

2:28

cover photo . If you are

2:30

a travel agent or you're looking to get hired as

2:32

a event planner , then you

2:34

want to have something in that banner

2:36

that showcases that you're an event planner

2:39

, right . So it could be a

2:41

photo of you with a client

2:43

and you have a checklist booklet

2:45

out or something like that . It could be

2:48

you looking very assertive with

2:50

a checklist photo and

2:52

then some content that talks about

2:54

one of the things that is very disruptive

2:57

and exactly what people are looking for . So

2:59

for an event planner , I would say , just based

3:01

on who their ideal client

3:04

is like . This is the first thing

3:06

that comes to mind when I think about it is that

3:08

don't just create the stage

3:10

, actually speak on it

3:12

and speak with impact . Let us

3:14

do the rest . Do you see what I mean ? And

3:16

so that's going to really speak to somebody I was talking

3:18

about at the beginning , who's just like you know what I really need

3:20

to hand this off to somebody , because I'm here for the

3:22

impact and I feel like I've created this stage

3:25

and I barely talk on it because I'm so

3:27

busy just trying to make sure all

3:29

the pieces are in place and I don't want to do that anymore

3:31

. It is worth all the

3:33

money in the world to hire someone to take care of this stuff . So

3:36

you're speaking exactly to them

3:38

. Don't just create your stage , actually

3:40

speak on it and create the impact you're

3:42

here to create . Let us do the rest of

3:45

it , and so you can have that . And then in the title , you just

3:47

got to kind of match that . Why are you the person to take

3:49

over the rest ? Well , because I'm a certified

3:51

event planner and all the other

3:53

things that they would need to be like . I

3:55

need to talk to this person . So that should

3:57

be the title . Doesn't need to match that banner

4:00

. So that's what you have to have first

4:02

, and that's an experience , by the way , and it's speaking to

4:04

that ideal client specifically , and

4:06

so the rest of it needs to fall into that place

4:09

of this

4:11

is for my ideal client . So your bounce section would

4:13

be a cut and paste

4:15

drop of your resume , Not

4:17

with that particular buying persona

4:19

. It would be more like are you tired

4:22

of creating the event , creating

4:24

the stage and not having

4:26

the impact that you want to have , not

4:28

just for your attendees , but for your own

4:31

bottom line ? Well , chances are

4:33

. You're busy doing all the things

4:35

and the last thing that

4:37

comes to play is the very

4:39

thing that you started doing the events

4:41

for , which is to

4:43

build your business and to create an impact . This

4:46

is where we come in , or this is where I

4:48

come in and I help you . I

4:50

take care of this , this , this and this , so you can do

4:52

this , this , this and this , so you can feel this , this and this

4:54

and this , and that's the about

4:56

section , and that's that's speaking to

4:58

them specifically . In fact , if they've

5:00

read all the way through that , they're going to be feeling

5:02

like it's like . It's like she pulled

5:05

, or he pulled , this right out of my head and then

5:07

put it on their LinkedIn profile . I got to talk to them now

5:09

, so don't forget that calendar link for them to

5:11

set up a call with you , too , in that about section

5:13

, and you also want it up in the top by the title

5:15

. So that's that right . That's

5:18

taken care of . What do we need to do

5:20

to get the right eyeballs

5:22

on that profile that speaks to

5:25

those ideal clients . You need to get your

5:27

ideal clients actually need to see it . So

5:29

that's the part where a lot of people they'll

5:31

have the profile but they won't have the leads . And

5:33

so one of the fastest ways that I think for

5:36

for this industry is to

5:38

get in LinkedIn groups . Linkedin

5:40

and everyone's like , but LinkedIn groups nobody ever

5:42

does anything . Yes

5:44

, it's true , Nobody does anything in LinkedIn groups

5:46

, but you know what they do . Do they

5:49

answer polls , especially

5:51

polls that is

5:54

aligned with a solution

5:56

they're looking for . So my

5:58

advice would be to find those groups where

6:00

those ideal clients are and if you need to do

6:02

some research beforehand , then

6:05

go into the groups . You know , join

6:07

the groups and go through . You can actually see all

6:09

the members pick out . Some of the members take

6:11

crystal nose and see hey , is that my , is

6:14

that my type of person ? Do they have the

6:16

right personality that I'm looking for and does it all

6:18

match up with what they're saying in

6:20

their profile ? And you're going to be able to do

6:22

that matching point and if it's a win , then

6:25

you can go and start creating polls . So what do you want to create

6:27

polls on . Well , there's a couple different ways where event

6:29

planners can create polls . And then also

6:31

, if it's more of a destination , you create

6:33

polls there too , right ? So you can actually ask

6:36

like , Okay , if you , if

6:38

you had one trip

6:40

that you could make this year , where

6:42

are the places that you would want to go ? And

6:44

then you get four different selections

6:46

. Of course , those selections are

6:48

going to be where you can actually provide that

6:50

solution , and you can . And that's a destination

6:53

, or at least one of them , or all of them

6:55

, even better . And so you

6:57

put it in that group with the ideal clients . They

6:59

vote on it . And guess what ? You've got leads

7:02

right there in the poll . They've already

7:04

raised their hand and said I'd

7:07

be interested in going there , I'd be interested

7:09

in going there , I'd be interested in going there

7:11

, or I'd be interested in going there . And you can

7:13

easily with a poll , you can

7:15

easily message them after

7:17

they voted , and what it'll do is it'll

7:20

give a print screen of that poll in

7:22

the DMs and then create a message with it . And

7:25

so that's like one of the easiest ways to

7:27

get people to raise their hand

7:30

, because then you can talk to them , you have something to talk

7:32

about . That isn't salesy . Yeah , it's

7:34

just based on their answer , and so you

7:36

can do that with the travel . And you can also

7:38

do that with the event planning , Because this is

7:40

one of the polls I've actually used in some networking

7:43

events . So networking groups are great

7:45

for polls , so any any local

7:47

ones , or even like

7:49

network after work or network after dark

7:52

. That's a really good one too , and so you

7:54

can . You can actually ask people like

7:56

what are your favorite days of the week

7:58

to network ? Monday , Tuesday

8:00

, Wednesday , Thursdays ? Right , you can

8:02

talk about that . That's a really easy one Like oh

8:04

my gosh , let's , let's just try that

8:06

poll right now . And so then

8:09

you have people who are voting and

8:12

then you have content , like well , you

8:14

got content for an article if you want to take it that much

8:16

further after that . But really you

8:19

actually have people to message like oh , thank you so much

8:21

for voting . I see that you

8:23

like Mondays . Any specific reason why you like

8:25

Mondays ? I'm just curious . Yeah , they're going to answer

8:27

, of course , Like oh , I like Mondays because

8:29

you know I want an extension on my weekends

8:31

and I love people . So that feels like

8:33

Monday , feels like less corporate

8:36

if I have a networking event afterwards

8:38

or something . I don't know . I'm making stuff up at this point

8:40

. I've never heard this answer before , but you know

8:42

it just gets that conversation going

8:44

, and so from the conversation

8:46

you can go into the next pieces

8:49

, Like well , you know , what's really interesting is that

8:51

I work with a lot of event planners , and

8:53

this is just one of the questions that we tend to ask

8:56

people who go to events . Is this something

8:58

that you think that we should relay on to our

9:00

event planners that we work with and they'll say , yes

9:02

, actually this is really good feedback for

9:04

me I'm an event planner . Or actually this is really good

9:07

feedback for Tom he's an event planner , and

9:09

so then you get an introduction . So there's just all these different

9:11

ways that you can use these conversations to

9:13

get to the right person , or maybe that's the right person

9:15

. That's kind of a broad poll , but

9:17

it gives you at least a little bit of information

9:20

or some ideas of what you can

9:22

create and how you can

9:24

keep it really simple and then grow

9:26

on that , Because you do want people to answer

9:28

the polls , you do want to talk to

9:30

them , you do want to see who they know they're

9:33

going to networking events . Chances are they know

9:35

somebody who's creating an event . I mean , I don't

9:37

know how many networking events you've been on

9:39

I've been on so many and there's always somebody

9:41

creating an event , whether it's an online event

9:43

or it's an in-person event or conference

9:46

, or they know somebody that is . I mean , it's like

9:48

every conversation somebody's creating an event

9:50

. So that's a really good one too . And

9:52

another thing with polls is that you can

9:54

actually ask people . You know , what

9:56

kind of events do you like going to ? It could be a networking

9:59

one , it could be an in-person one , or do you like to create your

10:01

own events ? I would just throw that one

10:03

in there , that's a distraction . I'm

10:05

like I don't like to go to events , I like to create

10:08

them and I would actually write that because that's actually

10:10

me , because obviously I like creating events

10:12

, I like to create events . So you can

10:14

actually throw that one in as your number four and

10:16

see who answers and ding , ding , ding

10:18

, that's your person to talk to . It

10:21

kind of comes out of this general poll

10:23

that nobody's really expecting and it's not really salesy

10:25

that way . But also you're going to get the people

10:27

that you need to get in front of and then you can have that conversation

10:30

.

10:30

Yeah , that is so interesting . So , if I'm getting

10:33

this right , what you're actually

10:35

recommending is that we be

10:37

very , very light with those

10:40

DM reachouts , Focus

10:42

instead on attraction marketing and

10:45

use those polls and anything that is

10:47

interactive . It's so easy , though

10:49

, to kind of do the polls

10:51

and just experiment with those little

10:54

interesting questions that you

10:56

know . I'm just curious about your life . I'm just curious

10:58

about what you would choose , or

11:00

which destination you would choose , to do your next event

11:02

in and then move

11:05

into , you know , when you started to develop

11:07

a relationship with the community . It's

11:09

very easy to , I guess , slip

11:11

into things . That sounds a little bit more salesy , I

11:13

guess I don't know whether it's just , you know , old

11:15

muscle memory and that's hard

11:18

to shed . But there's

11:20

so many people as well now who

11:22

see that and instantly get turned

11:24

off and they go . Oh you

11:26

know she's selling something or he's selling something and

11:29

I'm not interested anymore . So

11:31

are there guardrails that we

11:33

can kind of put in place for ourselves

11:35

just to make sure that we kind of don't go

11:37

into that territory ? Stay authentic

11:40

and stay attractive .

11:42

Yeah , All right . So this

11:44

is the easiest way I know how to explain this

11:46

. Is that it really ? It's really

11:48

all about your intention . Before you go into

11:50

any conversation or asking any kind of question

11:53

about a poll , right , or anything

11:55

like that , If the intention is , I

11:57

need a sale and I need a sale today

11:59

, guess what ? You're going to come up . You're

12:01

going to sell sales . You're going to sell sales

12:03

because that's your intention . You're

12:05

right , it just is so

12:07

. If you're in a place this is what I tell

12:09

everybody I'm like okay . So if you're stressed , if

12:12

you're overwhelmed , if you feel desperate

12:14

, you need to make a sale right now . Now is

12:16

not the time for you to sell . What

12:18

do you mean ? Is that the time for me to sell ? It's not

12:20

the time for you to sell . It's

12:23

not because people are going to smell you a mile

12:25

away and they're going to be like nope , I'm good

12:27

. That's why people

12:29

get turned off is that they can sense the desperation

12:32

. It's just not

12:34

attractive . If it is attractive

12:36

to them , that's a even bigger worry

12:38

. I mean , who wants to attract in somebody else

12:40

who's more desperate than they are ? Then that's just

12:42

like a mess , right ? That's

12:44

what I tell everybody . It really is about your attention . If

12:47

you are going into LinkedIn and you're stressed out and you're

12:49

feeling like you need to get a sale or you need to get in front of X

12:51

amount of people without a plan in

12:53

place , then go

12:56

for a walk or meditate

12:58

or get back to why

13:01

you're doing the things that you're doing in the fun of

13:03

it . What's the fun ? What's the fun in

13:05

it ? For me , people are fun

13:07

. I like people . I have to hear what they're up to . When

13:09

I get a chance to take a break

13:11

from implementing and tack

13:14

and all that stuff , then I am super

13:16

curious and I just want to have conversations

13:19

. How can I help you ? I've got a huge network , all

13:21

those things . I am also very

13:23

curious on how these conversations

13:26

can go . In the DM , Not only do I

13:28

experiment with the profiles , but I experiment in the conversations

13:31

. Sometimes I'll experiment when people are coming at me

13:33

with sales and I'm like , ooh , this

13:35

is fun , let's see if we can turn this . My intention

13:37

is

13:40

to turn this into a win for both of us . However

13:42

, I see a win for me in

13:44

this conversation and I can see a really

13:46

big win for them . Then that's where I

13:49

play . I don't look at it as like oh

13:51

sale , I just see a tangible result

13:53

. I just need a win . Right now , I usually will look

13:55

for what's a win for me and what's a win for them and

13:57

what's a win for their audience and my

13:59

audience . If that's a combination , then they're

14:01

not a combined audience . It

14:03

really is about taking a step back and

14:06

being more curious than

14:08

desperate . Have

14:12

to be said hey

14:16

, and I get it . If you don't love the

14:18

old school sales tactics and

14:21

you're pushing yourself just to do them

14:23

because somebody told you to do them , it's never

14:25

going to end up well for you . You're

14:28

going to hate it . You've got to enjoy

14:30

the process . Even salespeople

14:32

that are really good and enjoy sales , what

14:34

they really love is they love the process . Maybe

14:37

they love the smell of blood

14:39

or whatever they do to get themselves ripped

14:41

out . I just love to go in for the sale

14:44

, but they love it . They love the process

14:46

. It's a game . It's a game to them . It's fun

14:49

. If you're not that person and hey

14:51

, no harm , no foul . If you are that person or

14:54

you're not that person , it doesn't matter , it's what brings

14:56

you joy Then you have to find a different

14:58

way of enjoying the process

15:00

. That's what I tell everybody . Then enjoy the process

15:03

. You don't even know what your next conversation

15:06

is . It could be the ideal client and

15:08

the person that you're like . This is why I do

15:10

what I do . This is why I do it

15:12

. I do it for these people , for this type of

15:14

person . We get along so

15:16

well . It's just they have no problem

15:18

paying my fees . I really

15:20

make a big difference in their lives and in their events

15:22

and in their attendees' lives . That lights me

15:25

up . That's where you want

15:27

to step into . You want to step into the curiosity

15:29

. Is this this person ? How can I help them ? Even

15:32

if I can't help them , who could I send them to or who can

15:34

I introduce them to ? It just

15:36

takes the pressure off .

15:38

When you make it more about people than about

15:40

a sale , then that makes so much difference

15:42

. It's also about who needs

15:45

me at this time and meeting

15:47

that need Just providing that when

15:49

sales is a service . That's

15:51

the mind shift that we need to stay in

15:53

. Tell us about posting , because

15:56

I can definitely relate to posting and getting crickets

15:58

back . We can dig deeper

16:00

into those insane LinkedIn tips

16:02

that you're known for . How do you go about

16:05

posting relevant information

16:07

that's ? I mean , there are

16:09

some influencers within

16:11

the event industry space that

16:14

I do follow that get hundreds

16:16

of comments , but these people

16:18

do not post very often . What

16:21

they do post are insights that

16:23

you would need to be at a really high level

16:26

to be able to have those

16:28

insights in the first place . That's not where everybody

16:30

is . If you can give any

16:32

advice to that , yeah .

16:34

Here's the advice Don't worry about

16:36

the post , don't

16:39

worry about Okay , it's not

16:42

. I've told so many people because there are so many LinkedIn

16:45

experts out there spouting the opposite

16:47

. That's actually what's hurting them is like oh

16:49

, you need to post three times a day or

16:51

you need to post every day . Actually , the algorithm

16:54

isn't favoring that right now . With LinkedIn , the

16:56

algorithm is favoring quality over

16:58

quantity . That's

17:01

tip number one is that , hey , if you're going to

17:03

post , make it a quality

17:05

post . Quality in

17:07

terms of the LinkedIn algorithm is

17:10

whatever you have on your profile

17:12

. Let's just say I don't know if you guys

17:14

know this , but you can turn on a creator mode

17:16

on your profile

17:18

and that will open up being able to have

17:20

a LinkedIn newsletter , be able to do LinkedIn Lies

17:22

, be able to do LinkedIn audio events

17:24

. If you haven't turned on creator mode , I highly recommend

17:27

it . You can do it right from your profile . I think it's in the top

17:29

one-fourth , the top 25%

17:31

of your profile when you're editing it

17:34

, turning that on . They also give

17:36

you the option of putting hashtags

17:38

of what you speak on what

17:40

you speak on . So when you're

17:42

creating those hashtags , make sure it's

17:45

SEO friendly hashtags

17:47

that you will actually be posting

17:49

and Creating those keywords within

17:52

your post , because the LinkedIn

17:54

bots are looking for that

17:56

match . So you've got five hashtags

17:59

. Make them really good and make sure that those

18:01

hashtags are in your posts . It's

18:03

really that simple , because that's a quality representation

18:06

of that . You are matching your

18:08

profile and what you say you do in your content . So

18:10

that's one thing that you definitely want to do . So that's a

18:12

quality Content . The other thing

18:14

is is that just create a post

18:17

that needs to be heard by your ideal client

18:19

, even if it's like one person that likes it , but

18:21

it's an ideal client that ends up buying for you next

18:23

week . You won , you won . Yeah , it

18:25

doesn't matter about the numbers if it just doesn't

18:27

. It's more about again creating

18:29

that experience and then we match it

18:31

with our profiles so

18:34

that the LinkedIn gods are happy and

18:38

they and they put it in front of more of our

18:40

ideal clients that are actually following those hashtags

18:42

or actually looking at posts with those hashtags and all

18:44

that stuff . There's so much that goes on behind

18:47

the scenes that we don't know about , but if you think

18:49

about it from a logical perspective , that all

18:51

makes sense . That all makes sense . Of

18:53

course , they're gonna put it in front of those people hang

18:55

on , though .

18:55

If I mean I've been posting , I have

18:57

yet to set up that Create a mode . I've been meaning

18:59

to it , I just haven't gotten around to it . Yeah , but I've

19:02

been putting up . You know , whenever I do a post

19:04

, I've been putting up hashtags the way

19:06

everybody's been doing

19:08

, like five hashtags . So are

19:10

you saying there's a difference between posting

19:12

those hashtags without create

19:14

a mode and , when you are in

19:16

, create a mode , like is there actually a ?

19:18

difference . Yep , so this is just

19:20

the algorithm . These are new changes too . So

19:23

LinkedIn is looking for quality

19:25

posting Based on what

19:27

you do . So if you're gonna do an information

19:30

post , then it needs to

19:32

match what you have on your profile

19:34

, because that means that you're an expert , right ? So if

19:37

you have the creator mode , just gives

19:39

you an extra push in that

19:41

algorithm so that LinkedIn

19:43

matches it . It's kind of like they have , you

19:46

know , with AI and everything . They have checkboxes that

19:49

we can't see , and so if you're checking a checkbox

19:51

, great , then you get a boost and they put it in front of more

19:53

people , more people that are your connections

19:55

. The other thing is is that , with

19:57

hashtags and you think about how the hashtags

19:59

work within any search engine is

20:01

that people will follow Hashtags

20:04

within LinkedIn ? Now , do all

20:06

of them ? No , some of them just will use

20:08

the hashtag . Some of them will look

20:10

at several posts with that same

20:13

hashtag in it , like they're

20:15

looking for that , and so the algorithm

20:17

will keep like oh , you like that , we'll give you another

20:19

one . Oh , you like that one will give you another

20:21

one . And so if you're combining

20:24

, using hashtags that

20:26

your ideal clients are looking at for posts

20:28

, and then you double down

20:30

on that and have those hashtags in

20:32

your creator mode at the very top of

20:34

your profile and this is what you talk on . Then

20:37

they're gonna put it in front of more of those people and

20:40

then , if there are a first-degree connection , even bigger

20:42

boost for that . So so it's just kind

20:45

of lining up all these things to

20:47

give yourself that competitive advantage

20:49

, right , yeah , and it's very simple . It

20:51

is . It sounds really simple , is it ? Is it

20:53

easy ? Well , if you know the steps , yeah

20:55

, it's easy . I mean , how hard is it to to

20:58

say , okay , this is a list of hashtags that

21:00

every time I use this , my ideal client sees it

21:02

and oh , by the way , it's the thing that

21:04

I have on my profile too . So I

21:07

know the algorithm is gonna work in my favor . Then

21:09

it becomes a thing Well , if I don't know

21:11

that they're looking at this post , how

21:13

do I find out if they're looking at this post ? So there's two ways

21:16

to find out . One of them is to create an engagement

21:18

post and feedback

21:20

, feedback , right , Feedback . What

21:22

is it that you need ? What is it that you like

21:24

? Tell me , I need to know so I can

21:26

help you . Those are different types of posts . Those are more

21:29

your . I'm creating this post like a poll

21:31

for engagement because I want to see what

21:33

people are thinking . Who are my ideal clients . The

21:35

other pieces is that if you have premium

21:38

the upgraded premium or if you have

21:40

sales navigator , then you

21:42

can actually see who's looking at your profile , which I highly

21:44

, highly , highly highly recommend . It is a

21:46

what it is a superpower , not a weapon

21:48

. I mean , you can use it for either . It's great , but

21:51

it is your secret weapon to

21:53

To knowing who is actually

21:55

taking a peek , and it's different than the

21:57

other social media platforms . Like we don't know

21:59

who's looking at our Facebook profile . We

22:02

don't know . We can have a pretty good guess based

22:04

on if they message us in the DMs , but I mean , half the

22:06

time those are just salespeople too , or

22:08

appointment setters right , it's true

22:10

, it just is so we don't know

22:12

that they're . I love that

22:14

piece of LinkedIn because I'm like I have

22:16

so many little stalkers and who are

22:18

just checking out everything that I'm doing and

22:21

they don't necessarily come and talk

22:23

on my post , but they're looking at them and

22:26

I can see it , and so once I can

22:28

see it , then I can make movement

22:30

towards them to make

22:32

it a little bit easier to talk to me . Maybe I'm intimidating

22:34

, I don't know . Or maybe they don't feel like they have anything to say

22:37

, or maybe they don't think they can afford me . I don't know what it is

22:39

, but I'm going to find out in a very friendly

22:41

way , without telling them . I saw you

22:43

stalking my profile , so let's just talk about it . Sometimes

22:45

I can do that Sometimes it depends

22:47

, again , like I take a look at their profile

22:50

before I'll do that stuff and I'm like , oh , this

22:52

person's a straight shooter , I can actually pull that and they're

22:54

going to love it . And I can do the same thing in Facebook

22:56

and I'm like , oh , I bet if I just say this and I , if

22:58

I'm like , brutally honest , this person's going to love

23:00

it , and rarely am I wrong

23:02

I'd say Wow Again , we're

23:04

like a 90 , 95% . I'm

23:07

usually right on the money with how I can talk

23:09

to people too , and it's just again , it's just practice

23:11

. But yeah , so for your posts , again

23:13

, it's about quality , it's

23:16

about getting in front of your ideal clients

23:18

, it's about getting them interested to

23:20

further explore what you

23:22

are up to and then you can take it from there

23:24

. If they don't make a move , it's okay . If they don't , you

23:26

just you have a better chance of

23:28

knowing when you do upgrade in premium and sales

23:30

navigator . But yeah , like it all works

23:33

, you get to get a little creative . And I think

23:35

the other thing with LinkedIn

23:37

is that people are so afraid of it . They're

23:40

so afraid of it and I get it . The

23:42

DMs are crazy sometimes and

23:45

not knowing how to have those conversations

23:47

in the DMs or not wanting

23:49

to get that . Not

23:52

nice feedback like why are you sending me a link ? I didn't ask

23:54

for it , or something like that , or the sales

23:56

process . I mean , it can be kind of

23:58

brutal , right , if you're just trying to figure it

24:00

out , but I'm like I really need to get in front of people

24:02

and I don't know how to . So people are afraid

24:05

to do anything right now on LinkedIn , and

24:07

that's not really what LinkedIn's about

24:09

either . I mean , it's a social

24:11

media platform , but it's also a professional

24:13

platform and there's ways to bring

24:15

the two of those together .

24:17

Yeah , I love that . Some of the things that people

24:19

are always wondering about , you know , things like video

24:22

versus photos versus write ups . I

24:25

heard one the other day that said videos

24:27

don't do very well on LinkedIn . Do

24:29

you agree with that ?

24:30

No , they're actually doing really good . The

24:34

algorithm is now favoring video

24:36

, so LinkedIn is actually calling

24:38

forward more people with videos . So what

24:40

they don't favor is

24:42

cutting and pasting a video

24:45

link you know from like YouTube or something

24:47

they don't want you to bring in their

24:49

competitors . So , no , the

24:51

algorithm isn't going to reward you for that

24:53

. But what the algorithm is going to

24:55

reward you for is

24:58

live streaming a video

25:00

into LinkedIn , which is another reason

25:02

to turn on Creator Mode so that you have LinkedIn live stream

25:04

. So you can do that with a third party application

25:07

. I use StreamYard . It's very simple , so

25:09

that's a really good one . Restreamio

25:11

is another good one , but then they will

25:13

reward you for streaming . They will

25:15

reward you for that and because

25:18

it's original content coming

25:20

into the platform rather than you posting

25:22

a link , uploading videos

25:24

is good too . They are favoring videos . So

25:27

, yeah , videos are great .

25:29

What kind of video ? I guess , because obviously

25:31

, if you're , if you have TikTok

25:34

content or Instagram reels

25:37

content , they all have a different vibe

25:39

and a different style . What

25:41

is the language that works on LinkedIn ? I know

25:43

we , you know it's professional , but at

25:46

the same time we don't want it to be boring . So

25:48

what can you tell us about what have you seen

25:50

worked in terms of uploaded videos

25:52

? Because I don't really see this community as yet

25:55

going majorly on streaming

25:57

just quite yet , so they may not be

25:59

prepared for that . But what kind of video

26:01

content do you think would work that doesn't look too

26:03

polished as well , because I've heard that that

26:06

doesn't work as well either .

26:07

Yeah , okay . So think of it a couple of ways

26:09

. So first things first is like okay , I'm

26:11

my ideal client and , knowing the

26:13

percentages , I know is that we're

26:15

rated . We're not quite

26:17

like Instagram where it's

26:20

like 67%

26:22

of the people are on their phone and then the rest

26:24

are on their desktop . It's

26:27

a little more 50 , 50 and probably a little

26:29

bit more for desktop . But also

26:31

think about when are your people scrolling

26:33

through LinkedIn ? What time of day are

26:36

they ? I mean , if you don't know

26:38

that information , you can , just you can ask . You

26:40

can ask your clients now and just say hey , when do you

26:42

get on LinkedIn ? I'm just doing a quick survey

26:44

because I would really like

26:46

to create content and place it there for

26:49

my people who need it at that time , just

26:51

to be smart about it , and they'll appreciate that . So

26:53

find that information out and then

26:55

start thinking about okay

26:58

, so they are , they're on the

27:00

platform right now and

27:02

they are on it at this

27:04

time , and just

27:06

the feedback I've gotten is that when they are

27:08

watching video , they are watching

27:11

video for the purposes

27:13

of inspiration . So

27:15

, especially on Monday's , man are they looking to be

27:17

inspired today ? And

27:20

they're looking to be inspired to

27:22

keep going and creating their

27:24

event . You know , even when ticket

27:26

sales are down or something like that . So , as an

27:28

event planner , what can you

27:30

say in a very

27:33

short video ? And

27:35

don't forget , if they're checking from their phone

27:37

, they probably have it on mute , so you got to have

27:39

those subtitles but what is it that they need to hear

27:41

this Monday morning

27:44

to keep them going and keep them

27:46

up , even if things are hard right

27:48

now with their event planning ? And

27:50

it could be as simple as like Keep going

27:52

. Most of the ticket sales don't come in until two weeks

27:54

before the event or something . Whatever your

27:56

stats are saying or whatever you need , whatever you

27:58

would actually tell your current

28:00

client that comes to you and says , oh my gosh

28:02

, I don't think I can do this anymore . What would you say

28:05

to them ? Create a video to

28:07

help motivate those other ones . It's so

28:09

simple , but make sure you've got your subtitles and

28:11

everything and be very

28:13

intentional . Storytelling is actually

28:15

doing really well , and I know

28:17

why Storytelling is doing so well

28:19

on video and in even post

28:22

because we have so much AI going right

28:24

now . Yeah , I mean , it's to the point where you

28:26

can tell somebody oh , that's very generic

28:28

, ai must have written that , so you can't write anything

28:31

generic anymore . What's the best way

28:33

to differentiate yourself from something generic ? Write

28:35

a story . Write a personal story or

28:37

a story of your ideal client . Monday morning

28:39

you could actually give a story

28:42

about . You know , when I was working

28:44

with this client , we were two weeks out and

28:46

they had sold five tickets to their event that was

28:48

supposed to have 200 people . And they came

28:50

to me just like baby , we should close it down . And

28:52

I told them no , we're going to triple

28:54

down , we're going to pull in help and we're going to get everything

28:57

sold , because you've got buyers and they just need

28:59

a reminder and so you can tell

29:01

that story . And then you can have like a checklist

29:04

, like , if you're feeling like this , this is what I want

29:06

you to do , I want you to do A , b , c

29:08

, d , e and get moving

29:10

. If you need help , dm me . Simple , but

29:13

I mean just if you can start thinking

29:15

of it in different places , of

29:17

where they've been at or where

29:19

they could be at , and then speak

29:21

to that . And the reason why this

29:23

could work really well in video is

29:26

because they need to hear that , they need to

29:28

see your face , they need to hear your voice , they need to

29:30

have that trust factor , and video is still the

29:32

fastest way of doing that in the online space .

29:34

That is brilliant advice and I forget

29:37

that . You know , sometimes we feel differently

29:39

on a different date , on a Monday versus a Friday

29:41

, and just matching that mode is

29:43

just so important . Yeah , it's

29:45

one of the things that I haven't really thought about

29:47

enough , so thank you for that . I

29:50

hope there was another two in this episode

29:52

that you found valuable for your own

29:54

success on LinkedIn and

29:56

I know I said thank you to Daniel , but

29:58

there's actually more in part

30:00

three .

30:00

Next week , a third of the people on

30:02

LinkedIn . As of 2022 , a little bit over

30:05

a third . This is their only

30:07

social media platform . I think they're up over

30:09

800 million .

30:11

Daniel gives us more reasons to invest

30:13

our time on LinkedIn . It's well worth

30:15

it , but can the same be said for

30:17

LinkedIn ads ? Also

30:19

, is there such a thing as posting too

30:21

often on LinkedIn and sabotaging

30:23

your reach ? If you're interested

30:25

in her answer to that question , don't miss

30:27

the next episode , and you won't if

30:29

you click the follow button on your podcast

30:32

player to be notified when a new episode drops . So

30:35

catch you next week for part three , to

30:37

uncover more stories and strategies

30:39

for a successful future . Till then

30:41

, cheers .