Monica Venturella is a Director, Sales Development at Signant Health. Signant Health is the evidence generation company, uniquely providing a single source for comprehensive clinical trial technology, services/support, and expertise. Monica is responsible for effectively enabling a global team of sales development folks who educate the market on the value of Signant Health's solution offering. In this episode, we talked about the Universal Sales Truths that were true yesterday, are true today, and will be true tomorrow. Take a listen to the episode to find out which universal sales truths Monica talked about.