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Big Vape: The Rise and Fall of Juul

Big Vape: The Rise and Fall of Juul

Released Monday, 27th November 2023
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Big Vape: The Rise and Fall of Juul

Big Vape: The Rise and Fall of Juul

Big Vape: The Rise and Fall of Juul

Big Vape: The Rise and Fall of Juul

Monday, 27th November 2023
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0:02

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1:23

Okay. Hello, Rachel. Hello, my

1:25

lady. Rachel. Cheryl.

1:28

In today's podcast, we cover... You know

1:30

what we should say? We

1:37

do talk about Jewel the singer. By

1:40

the way, I didn't even tell you that. I

1:43

don't want to say I know Jewel because that feels like

1:45

it's too... Like I'm not hanging out

1:47

with Jewel, but I do know Jewel. Okay.

1:51

Okay. I thought that was really

1:53

good. That's kind of like a

1:55

lame drop. That's a lame

1:57

drop. Oh my God. Like it's

1:59

not... It's not like a really cool one. It's not like

2:02

you're like last night when I was with Jewel. No,

2:04

this is just like I talked to

2:06

Jewel. It's like nobody gives

2:09

a flying fuckball. Yeah. And

2:11

not because it's Jewel. Like that's amazing.

2:14

It's just that it's not an

2:16

interesting story. You

2:18

guys, ladies and jerks, they've

2:20

already turned off. Ladies

2:23

and jerks, welcome to Big Vape,

2:25

the rise and fall of Jewel.

2:30

Ladies. How's it going? Oh,

2:32

it's going so good. Are

2:40

you looking at my hair? I

2:43

am. It's all I want to talk about right now.

2:53

I'm like, you look like a brat girl. Well,

2:55

because I put in some fake hair. Hi,

2:58

Rachel. I was

3:00

at the home show with Dr. Becky

3:02

Hines and the Hines and Young crew.

3:05

One of the booths next to us was

3:07

a hair booth. Okay,

3:10

of course it was. And you can buy, it's called

3:12

a halo. Oh yeah, the halo. It's

3:14

like fishing wire. And then

3:17

there's like a little, like

3:19

a big strand of hair and it's

3:21

the halo. You put it under your hair.

3:24

But look, it looks completely real, doesn't it? Yeah.

3:28

It is real. It's a different look.

3:30

I mean, you look like you're like, we're going

3:32

to have to put a, we'll put a picture

3:34

on Instagram of this. But

3:37

I mean, I have a head full of fake hair. I'm going to

3:39

take a picture of our screen. Oh no,

3:41

you're not. Yeah, one, two, three. No. Okay,

3:43

I'm out of that. You're mad. You're

3:47

mad because your hair is pulled back. You're

3:50

like in a full face of makeup. And

3:53

I look like your mother that's

3:55

joined the pod. Rachel,

3:57

remember when somebody asked, wait, what did they

3:59

do? Oh no, you asked.

4:02

No, no, no, no, no. I asked. I

4:04

asked, this is great. This is great. This

4:06

is really bad. It was, we were at the

4:08

Groundlings together 20 years ago and there was a

4:11

casting director

4:14

that was there to see our show. It

4:16

was an important casting director. Yes. And

4:18

Cheryl was really generous and told all of

4:20

us, you know, this casting director is coming

4:23

to see the show and

4:25

we were all excited. And in,

4:28

in like kind

4:30

of cuda form for me, Cheryl's like,

4:33

you should go, you know, like go talk to her, I think, or

4:35

something like that. So I went over and I said hello. And then

4:38

she was standing there with this other woman. I

4:42

can't even hear it. Okay,

4:44

go ahead. And I said,

4:47

Oh, is this your daughter? Didn't

4:50

I say that? Did I say this is your daughter? And she

4:52

said, No, it's

4:55

my colleague. My colleague, one

4:57

of my close friends. Is it like a woman

4:59

who was maybe five years younger than Natalie? But

5:06

the thing was is that she didn't say,

5:09

no, this isn't my daughter. Right? She just

5:11

goes, no. Like she was really super offended.

5:14

And she goes, Oh no,

5:16

this is my friend. And I was

5:18

like, and then I tried to get

5:20

out of it. Like, well, yeah, you

5:22

guys look like you could be, you

5:24

know, sisters or something. And she was

5:27

like, just looked at me like, just

5:29

stop. It gets worse when you said you're

5:32

adrenaline starts going and you're like, Oh no, what

5:34

am I supposed to say? No, because you guys, oh,

5:37

you look young, you would be a young

5:39

mother. But it was just

5:41

Cheryl. I've seen it.

5:43

Yeah, seen it too many times. Too

5:46

many times. You can't zip it.

5:49

No, I can't. And I love it when I confidently

5:51

get someone's name wrong in

5:53

a specific name, like Matilda, so good

5:56

to see you. And they're

5:58

like, It's

6:00

Jan. And then

6:02

I'm like, oh, God, yes, I'm sorry. I

6:05

know that. I just feel like I know you.

6:07

I know you so well. And then it just, that's

6:09

when you need to talk to me. That's what I

6:11

mean. You don't. I know. You

6:14

shovel right in. But I've gotten a lot better at just looking at

6:16

someone and saying, I'm so sorry. I

6:19

am completely forgetting your name right now.

6:21

And it's, I'm mortified. And

6:23

then they're usually people respond both to that. Or

6:26

they do this to me. They say, it's

6:28

Mike and I've met you several times.

6:30

You get that sometimes too. You

6:33

know what Larry David will tell somebody? Larry

6:36

will say, when somebody will

6:39

say, yeah, I've met you several times

6:41

and you never remember my name. He

6:43

said to someone, I guess you weren't that

6:45

memorable. That's

6:48

also not a great conversation starter at a

6:50

party. You know what I mean? No. But

6:53

I guess if you're Larry David, you really don't want to be

6:55

standing around chit chatting with strangers. And you don't

6:57

care. And you're like, why are you

6:59

pointing out that I don't recognize you? Do something

7:02

to make yourself memorable. But

7:07

that's true. I mean, I've done that.

7:09

Like friends are friends. So you just

7:11

go, hey you. Hey you. Oh, and

7:14

they know. And they know as soon

7:16

as you say, hey you. It's like, that's not

7:18

great. And yet I still do it. I said,

7:20

go, hey you. Your

7:22

voice gets real high. Hey.

7:25

Hey. Hey. Hey. Hey.

7:29

But wait, didn't I tell you, remember at

7:31

your Christmas party years ago? Yeah. Remember

7:33

my doctor was there? Yeah. And I

7:35

was there with a friend and she said,

7:38

oh, is this your son? And

7:44

he has noticed my date. And he goes,

7:47

yeah, I'm Otto. Yeah.

7:51

Just listen. We're

7:55

just doing a public service announcement. Don't

7:57

ever. Don't. Yeah,

8:00

don't. Right. Don't. Just

8:03

don't. Have you done that before? No, I

8:05

wouldn't dare. Somebody's done that to me. When I

8:07

was in... At the gym. We were at

8:09

the gym. At the gym. Oh, that was New

8:11

Year's Eve. I know this. Years and years and

8:13

years ago. You could never go to the gym on holidays, Rachel. It doesn't turn out for

8:15

you. Okay, so you were at the gym... It doesn't. And

8:18

what happened? And I was working out and this woman

8:20

walked up to me. No.

8:29

And she walked up and she goes, oh,

8:31

she goes... She

8:34

goes, when are you

8:36

due? No. Rachel.

8:39

I just looked her and I said, I'm not pregnant. I

8:42

was so mean. I said, I'm not pregnant.

8:45

I just have a belly. Oh. And

8:48

she goes, no, no, no, no, no, no, no.

8:50

No, no, you look great. You look great. And

8:52

she started to freak out. She's like, because you

8:54

just look so good, you're glowing. Didn't

8:56

she say you were glowing or something? The skin

8:59

was something like you're... Like you

9:01

just look like you're radiating. And I just was

9:03

like... Why do you ever

9:05

go to the gym, Rachel? Bad things happen when you go to the gym.

9:07

I don't know. But this was all like

9:09

back in the day. Like I want to say late 90s, early 2000s. We

9:13

felt like you are now. Well, you

9:15

are. Rachel, you are. Yeah,

9:18

I keep it tight. Keep

9:20

it tight and right. People,

9:23

tune into your Instagram to see

9:25

you working out with your barbells

9:28

and things like that. My

9:30

barbells? I just really... Aren't they barbells?

9:33

Listen, 1940 called and once it's

9:35

referenced back. Your

9:37

barbells. You mean... Your

9:39

barbells. Okay, listen, we've

9:41

got to get right into this, Rachel.

9:44

There's a lot to cover. Today we

9:46

are talking about Big Vape, The Rise

9:49

and Fall of Jewel. J-U-U-L.

9:53

At first I thought it was... I honestly thought

9:55

that Jewel, the singer, had a vaping

9:57

problem when you first told me the title, Thomas. I

10:00

literally was like, did Jewel die? I

10:02

was worried. Did she die from vaping? And

10:04

then you thought, well, I'm just going to

10:06

watch the documentary and see. You didn't look

10:09

it up. And I was like, is that

10:11

the cliffhanger? Okay, Jewel, the performer

10:13

is alive. I

10:16

mean, as far as I know, I'm knocking on wood. I

10:19

think we'd know. I think Thomas would be like,

10:21

oh my God, this is awkward. Jewel

10:23

is alive. Remember what was

10:25

the one song? He took

10:27

it cold up and stood

10:29

in the rain. He

10:32

wrote his crazy like that. I'm

10:35

just going to go out on a limb and

10:37

say none of us, myself included, know what the

10:43

hell you're singing. No, Cheryl, I

10:45

think we probably do, but I think the way

10:47

you're singing, you know what I'm

10:52

talking. Do you really not? No,

10:54

I don't know. Well, no, I

10:56

know, but I'm just like, it's

10:58

unrecognizable from your singing. I have no

11:00

idea. I don't even know. I

11:04

can't remember any. Just

11:06

keep singing it because the definition of insanity is

11:08

doing the same thing over and over again and expecting

11:10

to get a different result. Smoking

11:13

your cigarettes. Oh, nice. What's

11:16

it called? I'm not even

11:18

trying to be funny right now. Rachel, I

11:21

would just like to confirm. I have said

11:23

for years, Cheryl,

11:26

please don't sing. Please sing.

11:28

People need to hear it.

11:31

No. Do you know what song I'm talking about? Seriously.

11:35

I know that there's like some song that's like,

11:37

but I keep thinking it's You Say, but that's

11:39

not dual. No. You say.

11:41

That's Lisa Loeb. Rachel,

11:44

how could you not know this song? This

11:46

was like her biggest song. Because

11:48

you just put an earworm in my ear.

11:50

That is disastrous. Promise, do you

11:52

know what song I'm talking about? Yeah,

11:55

it's called Foolish Game. Foolish

11:58

Game! Oh, but... Full-ish

12:00

games. I still have no clue Anyway,

12:04

it was a I don't amazing song.

12:06

Didn't you write that song about it

12:09

about Sean Penn? What? I

12:11

thought she was in a relationship with

12:13

you talking about jewel. Yeah, Joel

12:15

the singer that Thomas Google it

12:17

super duper fast Who are

12:19

jewels lovers not not Sean. He's looking

12:22

it up. I feel like you're

12:24

way off track No, I think

12:26

I'm maybe that was Lisa though No,

12:28

it was not Lisa look for what no,

12:30

no, well, maybe she yeah Madonna Yeah, Madonna

12:32

was out when I was Sean Penn. She

12:35

did date Sean Penn. Oh But

12:38

it seems like it's a different she wrote

12:40

a song for his movie Okay

12:43

called Emily, but I know

12:45

that they but I think they were connected at some point

12:49

Okay, I haven't even said one

12:51

sentence. Okay, this is big

12:53

bait the rise and fall of jewel

12:56

It's a 2023 docu-series directed by

12:59

RJ Cutler whose previous credits

13:01

include Billy Eilish the world's

13:03

a little blurry and the

13:05

September issue The

13:08

docu-series recounts the Silicon Valley

13:10

saga of jewel Juul

13:14

a tech startup that blurred the lines between Lifesaving

13:17

innovation and big tobacco big vape

13:19

the rise and fall of jewel

13:21

is available to watch on

13:23

Netflix Okay, and

13:26

time for break Okay,

13:29

here he goes this so as

13:31

we know or you may not know but

13:33

yes and I'll break the news tobacco remains

13:35

the leading Preventable cause of

13:37

death in America. Okay, the

13:40

leading preventable cause of death is crazy

13:42

Okay, just seems like everybody just stopped

13:44

smoking like to help yourself and

13:47

jewel co-founders Adam Bowen and

13:50

James Moncee's where

13:52

Silicon Valley innovators who said they wanted to

13:54

create a safer alternative so

13:56

they felt like it was

13:59

the actual burning of

14:01

the tobacco and the paper that

14:03

was going down into your lungs.

14:06

That was... Yeah, the carcinogens. That was

14:08

so harmful. So

14:11

they wanted to figure out a way to

14:13

help people stop smoking. Right.

14:15

Is that what you got? Yeah. That's

14:18

what I got in the beginning. Like in the very beginning. Yes.

14:21

That's what I got is that

14:23

they wanted to find an alternative

14:25

to smoking. They wanted to

14:27

make something cool that didn't look like a

14:29

figure up but that looked more sleek

14:32

and sexy. Yeah. Right. But

14:35

still... Oh, that's... This is what they said, right?

14:37

They said they wanted to make... They wanted to still have all the

14:39

fun of smoking, which was like taking a smoke break. I know. And

14:42

a physical thing that gave you a moment

14:44

to like... Yeah.

14:47

Like with your friends, like it was very social,

14:49

but they didn't want to die from it. I've

14:51

always been very jealous of smokers because

14:54

it doesn't seem fair to the non-smokers where

14:56

you're working and somebody said, oh, I have

14:58

to go outside for a smoke break. It's

15:00

like, well, I would like to go outside

15:03

for a smoke break, but not

15:05

smoke. Then is that weird? Mm-hmm. Mm-hmm.

15:08

Or at a party where you're like, oh, I got to... But

15:11

I feel like you could just take a break. You

15:13

know what I mean? Like if you're like, I need a break. If

15:15

you tell them... You have to because

15:17

your body will have

15:20

a response if you don't, then people are like,

15:22

okay, go. Go. What

15:24

kind of response is that? What happens to your

15:26

body if you need a cigarette but don't get

15:28

one? No, I'm asking you. Mm-hmm.

15:31

What happens? I don't know. I've

15:33

never smoked. Have you? No. Okay,

15:36

I will say this. Oh, there was a pregnant pause there,

15:39

Thomas. Because at one point I thought I was getting kicked

15:41

out of college. My grades weren't

15:43

good enough to... This is scandalous. This is

15:45

R rated. I'm excited. Okay. This

15:48

is R rated. My grades weren't...

15:50

Well, because I couldn't major in what I

15:53

wanted to major in. And I

15:55

kept having to take college algebra

15:57

over and over until I passed.

16:00

because I could not friggin pass.

16:03

Yeah that's a recurring nightmare. And I

16:06

thought they would take your last

16:08

grade and just yeah regard

16:10

all the other attempts but

16:13

when I transferred they added

16:15

all of the F's

16:18

into my GPA and my

16:20

GPA was like not

16:23

cute and I was

16:25

like oh my god my GPA is

16:27

so bad I'm gonna get kicked out and I sat

16:29

in the bathtub and smoked cigarette

16:32

after cigarette listening to Sade. Ew.

16:38

And just crying like I guess my

16:40

life is over 20 I guess this is

16:42

it. I

16:45

just love that had you ever smoked before

16:47

you got into that bathtub? That

16:50

is so... what

16:53

did you think was gonna happen when

16:55

you started smoking? You know what I

16:57

thought I'm turning over a new leaf

16:59

and it's destructive and I don't care

17:01

what happens anymore and I'll

17:03

smoke cigarettes all night long if I

17:05

want to. And you're gonna

17:08

get you're gonna just fucking blast it out

17:10

to Sade. Oh really?

17:13

Show people my feelings

17:15

with Sade. Yeah you

17:17

are. And then after that

17:19

I didn't I didn't smoke anymore. Yeah

17:22

how long did you how long was

17:24

that bath? It was a long one I mean I kept

17:27

having to like drain water out but hot water. I

17:33

didn't have a plan on how what my next

17:35

move in life was gonna be so I was

17:37

just like yeah I'm gonna sit here. So

17:39

but this is the thing too but

17:41

you didn't get addicted immediately you weren't like oh

17:43

my gosh I just started smoking in the bathtub

17:45

now tomorrow I wake up and boom. But does

17:48

that happen to some people? It must happen to

17:50

some people. I don't know. Okay Rachel

17:52

yeah we have to take a break. Okay.

17:55

When we come back we will have all

17:57

the answers about addiction. Well,

18:00

you know I will. I'm sure it

18:02

depends on the person because some people must get

18:04

addicted right away. Sure, especially if

18:07

you're a kid, like you start at 15

18:09

or 16. Okay, let's not... I don't know.

18:12

I'm not... I'm not Gildan the Lily. I'm

18:14

not spilling the beans. You just did. You feel

18:16

like you did. Okay, when we come back, we're

18:19

gonna finish... Finish? You

18:21

haven't even started. Good God, we have not

18:23

even begun. We'll talk about the big vape,

18:25

the rise and fall of Juul. And

18:31

we're back. We're back. Rachel.

18:34

Yeah. These guys... Okay, Adam,

18:36

James, really smart guys at Stanford. They...

18:38

You know, this was 2003. Tech

18:41

was booming and they were really

18:43

smart and they were in the

18:46

product design program. Mm-hmm.

18:50

And they were both heavy smokers and

18:52

they were really smart. And

18:54

they were in the product design program. Mm-hmm. And

18:58

they were both heavy smokers and

19:00

they wanted to create something so

19:02

people could get off of cigarettes.

19:05

In the beginning, yeah, they thought they wanted to save lives. Yeah,

19:07

to change the world. See, that was their whole mission. Mm-hmm. I'm

19:10

always fascinated by people that want to change

19:13

the world. Well, it's interesting

19:15

that they went to Stanford and

19:17

Steve Jobs was one of their commencement speakers.

19:19

Yeah. At that time and

19:22

said, be foolish and stay

19:24

hungry, right? Yeah. Or

19:26

was it stay hungry, be foolish? Stay hungry and

19:28

stay foolish. Yes, stay hungry and

19:30

stay foolish. So I think that it was just

19:32

like just... They really took that to

19:34

heart? Yeah, that they just really went for it. They

19:36

were like, all right. It was

19:39

cool because you could see like the

19:41

prototypes. Oh, they started something first. What

19:43

was that first one called? Plume.

19:47

Was it the plume? Mm-hmm. That

19:49

makes me laugh. A plume. I know.

19:52

It was a plume, but it did really take off. And if you bought

19:54

a set, it was called a colloquial. I don't even

19:56

know what that means, but a plume in

19:59

a colloquial. colloquial. I don't even know.

20:01

I have no idea. Hey

20:03

listen if anybody knows, call in, tell us

20:06

what a colloquial is. Oh wait. We don't

20:08

have. We don't take callers. No, but at

20:10

some day we'll do a live one. Yeah,

20:12

we'll do it. And then people can really

20:14

let us know. Mm-hmm. But they

20:16

found out that a lot of venture

20:19

capitalists did not want to

20:21

invest in so-called vice industries

20:23

like smoking. Mm-hmm. Which is nice.

20:25

And booze. And booze.

20:27

Okay. And gambling. Yes. Okay. And then

20:30

Plume, Plume model one launched

20:32

in 2010. Uh-huh. And

20:35

their ad campaign was small, dark, and handsome.

20:37

And people liked the flavors, but smokers said

20:39

they couldn't really get a nicotine

20:41

fix from it. Yeah. And then

20:44

the hot. Yes.

20:46

The hot butane device used

20:49

would singe one in 50 users. Yeah.

20:53

Mm-hmm. That's a high price to pay.

20:56

Didn't they say that it would shoot

20:58

juice? Yeah. Like that

21:00

just weirded me out when they're like juice

21:02

in the mouth. Yeah. They were talking about

21:04

juice in the mouth. Yeah. A lot of

21:06

people had juice in the mouth. Yeah. Which

21:08

wasn't gross. Because the juice would shoot out.

21:10

It's

21:13

like a nicotine juice that

21:15

which just sounds disgusting. It's

21:17

horrifying. Between that and the singe.

21:19

Yeah. Singing. Like they would

21:21

take a hit off of it, right? And it

21:23

would just look, their mouth would be on fire

21:25

full of hot juice. How

21:29

could it be worth it? Now listen.

21:31

Good news, bad news. Listen. It's a

21:33

good news thing. It's you're going to

21:35

have a mouth full of hot juice.

21:38

And your bangs are going to singe. Mm-hmm.

21:40

But you're going to look cool doing it.

21:42

Yeah. You're going to look so cool doing

21:44

it. I don't know how to tell

21:46

you this, but the device failed. Oh,

21:49

that's shocking. They

21:52

were in a rush to get it out because

21:54

yeah, the other guys, the competitors that were coming

21:56

out with his e-cigarettes, right, were starting to get

21:58

stuff in the mouth. the FDA was

22:01

gonna start to clamp down

22:03

on everything. So they all

22:05

felt this rush to get everything out. Yeah.

22:09

Right? They had a little saying that they

22:11

would say, fuck it, ship it. Like,

22:13

fuck it, we'll worry about if it works

22:16

later, just ship it. Which

22:18

is insane. It's a little insane. When

22:21

you're talking about putting something in your

22:23

mouth. That could explode or give you

22:26

juice mouth. Hot juice mouth. Yeah.

22:29

Like, you want to know

22:31

what you're getting yourself into. No pun intended. If

22:33

you will. So James took

22:35

over as CEO and

22:37

Adam took a step back because Adam was

22:40

sort of, you know, running it. Yeah.

22:43

And then the company was low on funds and

22:45

it was a down time. Yeah.

22:47

And then a Japanese tobacco company

22:49

came in with a $10 million investment.

22:53

They decided to compromise since they'd ultimately

22:55

be saving lives. So even though it

22:57

was a tobacco company, they thought, you

23:00

know what, we're going to take

23:02

it. We're going to save lives. Is that what

23:04

they thought? So

23:06

they said, is that what you got?

23:09

No, I just like the way you phrase it.

23:12

They're like, they cross their hands, they

23:14

put their hands together and they

23:16

looked up at the sky and they

23:18

said, you know what, this is it.

23:21

God, I'm going to take a risk. We're

23:24

doing it. And they held hands wearing

23:27

spare top ciders, khakis,

23:30

light blue shirts and dark blue Navy

23:32

jackets and they jumped and they

23:34

jumped. Their next product was

23:37

Pax, P-A-X, an

23:39

induction vaporizer for loose leaf

23:42

tobacco. It instead became

23:44

very popular with marijuana users.

23:47

Oh yeah. The product was cool.

23:49

It was a huge hit, but

23:51

the marijuana industry had a much

23:53

lower ceiling than tobacco and James

23:55

and Adam wanted to save a

23:57

billion lives. So it wasn't their

23:59

intention. Yeah, they were like we're

24:01

not in this to do like that kind of that kind

24:03

of vise. Yeah, so then

24:06

the next product Rachel.

24:08

Yep. With Jewel,

24:11

not the singer. Who's Alive

24:13

by the way. Still

24:16

writing beautiful music. Okay,

24:20

and James focus

24:22

on making it simple and easy

24:24

to use and the design looked

24:26

like a USB thumb drive,

24:29

which is kind of odd to me. It's

24:31

not inviting to me. Is it inviting to you

24:33

like putting a little piece of metal?

24:35

A little metal piece of plastic in my

24:38

mouth. That looks like a thumb drive. This

24:41

is gonna really rustle some feathers but

24:43

the whole nature of smoking, weed, or

24:47

anything when we have all this fucking

24:49

information about what it does to your

24:51

lungs seems inane to me. Right

24:54

now. Now people may say but you drink. Yeah,

24:56

you drink. Sparkling water out of

24:58

a can, an aluminum can. Aluminum

25:01

is not great for you. You also

25:03

drink alcohol and I'm like yeah. But

25:06

I don't drink to excess

25:08

and I guess I don't have

25:10

any addiction issues so I don't know where I'm going. I'm

25:13

just circling. I just think smoking

25:15

is not great. I mean you

25:17

shouldn't do it. Right, but I

25:19

feel like people that before they had all

25:21

this information, right, like our parents. Right. I

25:23

understand why my parents smoked. Right. When

25:26

they were 15 it was unbelievably cool

25:28

to smoke. Right. But now we know it

25:30

better. Yeah, we do. I feel

25:32

like everybody knows better. But you know, I

25:34

mean Rachel you know this and I'm embarrassed

25:36

that I'm admitting this on air,

25:38

live on air. Okay, okay. You

25:40

can do it. But you know I've sort of started,

25:43

I'm not gonna say it's a habit and

25:45

I'm not addicted but every once in

25:47

a while I like a niquerette

25:50

gun. Yeah, I know. And

25:55

I'm proud of you Cheryl. And I've

25:58

never smoked but I see

26:00

you. like I what does it

26:02

do for you what's it do for you

26:05

it it sort of entertains me especially

26:08

if I'm in a situation where it's

26:11

really boring whatever is happening

26:13

yeah what whatever

26:16

hat is happening around me I'm bored tears

26:18

I will secretly

26:21

to Nickorett I

26:23

don't know you I know no you've

26:26

chewed it when you're like

26:29

I need like a little more

26:31

pet or well either or yeah

26:33

I've never you have never

26:36

told me it's when things

26:39

are so boring no I find myself in

26:41

some really boring situation oh I know you do

26:43

and then I'm and then

26:45

I'm like I'm gonna just put a

26:47

little I'm gonna have a little Nickorette it's kind

26:49

of like your little private stash of booze yeah

26:52

it's like I mean you're like I need to

26:54

take the edge off by

26:57

the way I was talking to my stepson

27:00

Connor and I was telling him about this

27:02

and he said Cheryl your vices

27:05

are ridiculous yeah

27:08

they're really not vices you

27:12

were like had the lowest dose

27:14

of Nickorette yeah

27:17

it's like your secret orgy of restraint yeah

27:19

it's like you guys I'm I'm

27:22

doing it and I hope nobody ever catches me with this

27:25

or the shit well hit but it can't be good for you

27:27

it can't be good for you well I don't

27:30

know I mean I feel like what are your

27:32

vices though cuz I love the Connor says your

27:34

vices not just like your one little vice here's

27:36

the other thing because when we were I was

27:38

talking to him about this we were

27:40

talking about jewel we're talking about smoking we were talking about and

27:43

we talked about how hard it is to

27:45

quit smoking like yeah which is that and

27:47

I really at one point I went to

27:49

a hypnotherapist to stop

27:51

eating sugar stop snacking

27:54

yeah yeah I remember this

27:56

I mean I remember judging

27:59

you back then even being

28:01

like that's insane. That's ridiculous but that

28:03

no no no no. Because did you

28:05

stop snacking? I did for a little

28:08

while because my

28:11

biggest thing was I wanted to stop

28:13

snacking after dinner. Yeah I

28:15

know. And then this guy would be

28:17

like he'd hypnotize me and he'd say

28:19

what was I always supposed to say? I feel

28:24

like I remember like you'd have to image it

28:26

like you'd have to get an image in your

28:28

mind that it was like dirty or something

28:31

gross. Well he would go down a long list

28:33

of snacks that I wouldn't put to eat. Oh god I

28:35

didn't know where you were going there. No

28:41

it was like he had a he had a

28:43

little saying like you know the system worked the

28:45

system or something like that. What? That was like

28:47

that's what I was supposed to say to myself

28:49

like I know what I'm supposed to do. But

28:51

anyway when I was talking to Connor I said

28:53

I had gone to this hypnotherapist who

28:56

specialized in helping people stop smoking. And he said

28:58

oh okay and he was like why did you

29:00

go and I said well to try to try

29:03

to stop snacking. And that's when

29:06

he said your vices are ridiculous.

29:10

Rachel we gotta get back to Jewel. All

29:13

right oh yes. Okay and so which ended

29:15

up being highly addictive but let's get into

29:17

the fun stuff. Because they needed to they

29:20

started focusing on how to get more of

29:22

a nicotine hit. Users loved it

29:24

they loved the jewel and many users

29:26

never smoked cigarettes

29:30

again. So a lot of

29:32

users were like this is great never

29:34

smoked cigarettes again. Yeah and also the

29:36

people that were investing in it all

29:38

had their own personal stories about losing

29:40

someone to lung cancer. Yeah. And

29:43

that this was such an exciting thing to be a part of. They

29:45

really thought that they were going to be changing

29:47

the world. Yeah and

29:50

then there was a guy from Wired who

29:53

wrote this great article that

29:55

said Jewel was going to

29:58

be the iPhone of e-cigarettes. Mm-hmm

30:00

people started getting really

30:02

excited and investing right?

30:05

Yes, and now their goal

30:07

was to get get it out there Okay,

30:10

Rachel, we're gonna take a quick break

30:12

and when we come back Yeah, I'm

30:14

gonna tell you and you will

30:17

tell everybody about Stephen Bailey.

30:19

Love it Isn't that a cliffhanger? It's

30:21

just a cliffhanger. No, you know, it's

30:23

good. They're gonna be like great. I

30:25

can't wait Okay, we'll be

30:27

right back You

30:39

And we're back, okay You want

30:41

to tell people who Stephen Bailey was? Yeah,

30:43

well Stephen Bailey was a guy that is

30:45

in charge of all these cool ad campaigns

30:48

Yeah, so the guys hired him. Yeah, because

30:50

they wanted to Mark

30:52

it and make make it

30:54

a very cool Yeah, they wanted to make jewel

30:57

a very cool brand and so he was very

30:59

big on He even

31:01

said he's like you put this product in

31:03

the hands of somebody that looks hot Right

31:05

that is the coolest dresser that that is

31:08

in the greatest place with the greatest vibe

31:10

Yeah, and people are gonna want that and

31:12

that's what he did That's what he did

31:14

and he did and he made it with

31:17

a lot of young models, right? Yeah, and

31:19

like young cool people who were

31:21

having the best time having the best year

31:23

name Not thinking that he

31:25

was selling a tobacco product. I don't think he

31:27

was thinking he was selling He

31:30

thought he would be bought into the idea that

31:32

this is gonna save lives and was excited to

31:34

jump in there Did he even know that like

31:36

did they even discuss that? I don't think so

31:38

Yeah, I think the thing that they thought about was they

31:41

didn't really clue him in. Yeah, because this

31:43

because Stephen Bailey's in this

31:45

documentary and he he's basically

31:47

saying, you know, I did what

31:49

they hired me to do Exactly. I

31:52

got the word out. It was a great

31:54

campaign. It was in Times Square It

31:57

was everywhere and people started.

31:59

Yeah everywhere. So

32:01

I did exactly what they asked me to

32:03

do and then at some point

32:06

people started realizing oh this

32:08

is bad because so many young

32:10

people. This

32:12

is something that teens are starting to

32:15

yeah teenagers they're getting addicted to

32:17

the jewel that they like it that

32:19

they want it. Yeah. And they realize

32:21

that they started advertising to people

32:23

that are under 18. Yeah

32:26

well we just want to yeah

32:28

no I was just gonna say

32:31

something about Richard Mumbi because oh

32:33

okay yeah in the documentary there's a guy

32:36

named Richard Mumbi who was really cute he

32:38

was pan and muscular and

32:40

a social media influencer and and

32:43

they brought him in as a marketing marketing consultant

32:47

but an anonymous employee calls him a dumb

32:49

ass fuck because

32:53

he was

32:56

just out there you

32:58

know just being an influencer.

33:02

Mm-hmm I think even Stephen Bailey

33:04

said that he's like the worst person he's at yeah

33:06

I think he said he's like one of the worst

33:08

people he's ever met don't quote me I'm not quoting

33:10

him but he said something to that. Yeah we can't

33:12

we can't know. Yeah. Okay so at some point Jewel

33:15

is out there I said that all these

33:17

parties and and now all these teenagers

33:20

like even middle schoolers because

33:22

Jewel has come out with

33:24

these flavor. Flavors like

33:27

mint or mango. Oh god I love it you

33:31

just wow mango that really got under your skin.

33:33

Because I it does it make

33:36

sense to me first of all do that

33:38

many people love mango for for when to

33:40

also I've never I've never tried Jewel but isn't it

33:42

like a that seems like that'd be like a smoky

33:44

mango then. Yeah I don't know. You know what I

33:47

mean it's not like it seems like

33:49

a mezcal drink you know like a fruity

33:51

drink with mezcal in it which is gross

33:53

to me. Which is gross. Just

33:56

say it I'm sure sorry

33:58

mezcal people but Rachel,

34:00

Jule still had the problem of the

34:02

juice in the mouth. Poor

34:06

Jule. That's so gross. Okay.

34:08

They said also that they'd inhale it so like

34:10

they'd the first in hits that they were used

34:12

to doing was like a cigarette and they'd inhale

34:14

it and then like they said at the parties

34:17

that they were introducing it and giving

34:19

samples away that there was so much

34:22

coughing. Right, because it is it's so

34:24

much nicotine. Yeah. So

34:26

and so much smoke. Yeah. Well,

34:28

it's not smoke. I'm sorry, babe. Thank

34:31

you. Okay, vapor. Okay,

34:33

vapor. Gross. The

34:35

here is this fascinates me. Fascinates

34:38

me. What fascinates you, lady? I love

34:40

it. It fascinates me when

34:42

a CEO,

34:45

because James, right, was James

34:47

and what's the same that invented this

34:50

whole thing, James and Adam. And

34:53

then the board voted

34:56

James out. Yeah. Can

35:00

you imagine? Can you imagine that? You know what I was thinking

35:02

about? No, I can't. I was thinking about kinds

35:04

and young. This is this company that I started with

35:07

my daughter, Kat. It's really it's

35:09

shameless plug. It's Dr. Becky Hines and

35:11

my brother, Mike Hines and the rest

35:14

of the family. And Becky and

35:16

I were laughing so hard. It's like, could you imagine if

35:18

I come in one day and they're like, you know what,

35:20

you're out. We voted you

35:22

out. Like if any

35:24

cat and Becky and Michael

35:26

are like, let's get

35:28

her out. The CEO

35:30

position. I just can't even imagine it.

35:33

It's like a show runner. It's like a

35:35

show runner. I know when a show runner

35:37

created this whole show. I know it's weird.

35:39

And somebody takes over that show that they

35:41

spent so much time creating. It would be

35:43

because the people that are in charge of

35:45

the money don't like their direction. It's going.

35:48

That just shocked me. Yeah. Then

35:50

they got this new guy in Kevin

35:52

Burns that they called the yogurt guy.

35:57

They call it Chobani. It's from Chobani, right? From

35:59

Chobani. And he did a good job on

36:01

Chobani, the Greek yogurt. Sure.

36:04

Everybody loves Chobani. Everybody loves Chobani. I

36:07

mean... So they bring Kevin Burns

36:09

in and he... Full disclosure, I have never

36:11

tasted Chobani. Oh, I love Chobani. I do

36:13

love Chobani. Is it one of

36:15

your vices? How

36:18

dare you make light of

36:20

my vices? Oh, God. My addiction

36:22

issues. Now, I'm

36:24

just going to wonder every time we're together

36:27

having a really long involved conversation, I'm just

36:29

going to listen if you're secretly chewing. I've

36:31

got... I've got a nigger at... Just so

36:34

you can be like, are you chewing?

36:36

Like when we're on the phone. Mm-hmm. Yeah,

36:38

when we're on the phone and I'm just boring you

36:40

again with the exact same thing that I'm struggling with.

36:42

From the night before, I'll be like, are you chewing?

36:44

Nigger at? Are you chewing? I

36:47

hear chewing. Don't worry about it. Okay.

36:51

Okay. Gen Z love

36:53

Jewel and Jewel was very addictive.

36:55

Yeah. Then the FDA... Well

36:58

then a mom, Thomas and I were talking

37:00

about this, but we were talking about how one

37:03

of the kids, a guy went to his mom

37:05

and said, I'm addicted and I want

37:07

to try to stop Jewel. Yeah.

37:10

So Thomas said, I were saying, that must be

37:12

really bad. The kid goes to their

37:14

mom. That's like last ditch effort. You know

37:16

what I mean? Nobody wants to go to their mom

37:18

and say, I'm addicted to something. Can you help me?

37:22

So she reached out to

37:24

Jewel and asked, okay, how do

37:26

you recommend people quit? And they

37:29

said, that's not what we

37:31

do. We don't... It's not

37:33

a problem. It's not a problem. Well,

37:37

oh, and circling back, way back, but I thought it

37:39

was funny that when Adam, they said Adam wasn't great

37:41

at promoting the product because he was like, if you

37:43

don't want to smoke Jewel, that's fine. If you'd rather

37:45

smoke a cigarette, smoke a cigarette. Which

37:49

by the way, that

37:51

speaks to me. I love somebody who's just like,

37:53

look, if you like it, great. I know. We

37:56

like that. But yeah, but from a CEO's

37:58

point of view. trying to

38:00

make money off of their product. Right? It's like

38:02

you we're fine with that. We're like if you

38:04

don't if you know if we're not for you,

38:06

that's great. If I'm not for you

38:08

fine, I get it. I'm not for everyone. Yeah, but

38:11

it's sort of that same thing. It's like well, this

38:13

is our product. Yeah, if you

38:15

get addicted. What a recessal

38:18

girl. Sorry. Right. That's

38:20

your problem. I never promised you a rose garden.

38:22

That should be on the side of a jewel pack. Oh

38:25

God. We never promised you a rose garden.

38:27

Do not call if you have problems. But

38:29

who really wants a rose garden? It's really

38:32

hard to maintain. Like why

38:34

is your rose garden shouldn't be easy? Like we promised

38:36

you a rose garden? Yeah, it should be. Nobody

38:39

ever promised you weed like

38:41

daisies that grow without you having to

38:43

try. Yeah, kind of. All

38:46

right. Rachel, the FDA started investigating

38:49

Juul and now Juul had to prove

38:52

that it provided a net benefit to

38:54

public health. Mm-hmm. That

38:56

would be pretty tough. But

38:58

by the way, Big Tobacco was very mad

39:00

at Juul because they had

39:03

all of these guidelines and restrictions.

39:06

Yeah, that they had to follow. Yeah, they weren't allowed to

39:09

sell to minors. Yeah, even

39:12

advertise on TV or

39:14

stuff like that. So yeah. Anyway,

39:17

at some point they

39:19

told Kevin Burns, the yogurt guy,

39:21

that they should stop selling flavored

39:24

pods. It's like

39:26

a weird world of pods that were in like

39:28

coffee pods, tobacco pods. Yeah. We're

39:30

in a pod right now. We're talking

39:32

in a pod. Oh, yeah. And remember

39:34

when people during the lockdown people were

39:36

in pods. It's like, oh, I'm just hanging

39:38

out with my pod. It's like, okay. Yeah.

39:41

All right. Special pod. You and your pod.

39:43

Rachel, at some point the news broke that

39:46

Altria. Trying

39:50

to get a background track. We

39:52

get a little at some point the news broke. All right,

39:54

go ahead. Philip

39:57

Morris's parent company was looking to

39:59

buy 35% stake at

40:01

Jewel. Jewel employees were shocked because

40:03

all the Jewel employees felt like they were doing

40:05

something good. They were trying to get people to

40:08

stop. Although Rachel,

40:10

this is the question.

40:13

There's a lot of bullshit going on,

40:15

right? So much bullshit going on. Yeah.

40:18

Are you telling me that all the people

40:20

that were working at Jewel were still like,

40:22

we're really trying to get people to stop

40:25

smoking with this? Even though

40:27

we're blasting nicotine through a

40:29

vapor that makes you feel like

40:31

you're smoking into your mouth. Mango

40:33

into your mouth juice.

40:35

You know, there at some point is

40:37

got to be people have to know.

40:40

Mm-hmm. I'm not judging. I don't

40:42

know what really happened. But it

40:45

seemed like people were just like

40:47

clutching their pearls like, oh

40:50

my gosh us? Like yeah,

40:52

yeah, yeah guys. Hi! Hi!

40:54

You've... I love that your

40:56

mom just suddenly jumped into the podcast. Crackling

41:00

Rosie. Oh my god. Oh

41:02

my god. Are you

41:04

talking about us Cheryl? Are you

41:06

talking about us? What? And

41:08

then now the yoga

41:11

guy, Kevin Burns, people, you

41:13

know, when people showed up at work they were

41:15

like, oh my god. Is

41:17

Philip Morris's parent company buying

41:19

35% of Jewel? Mm-hmm.

41:23

And Kevin Burns was like, yes, and we're

41:25

all gonna be rich. Okay. Aside

41:28

from the point that they started out with the

41:30

major, their slogan was fuck big

41:32

tobacco. Right. That's

41:34

what everybody was involved

41:36

in. And so it's interesting to

41:38

see who stayed. I

41:41

wonder how many people left that company

41:43

when they heard that. They all got

41:45

a million dollar bonus when

41:47

this happened. It's insane. I

41:50

don't know. What do you do Rachel? What do you

41:52

do? Yeah, but that's like

41:54

you you're kind of deceiving the

41:56

public, right? Because the the word has been

41:58

out that this is the... vaping safer

42:00

than smoking cigarettes when in fact, I

42:03

mean all I remember is I had a friend

42:05

that was vaping and she was like, I can't

42:07

stop. I'm sure I'm giving myself popcorn lung. But

42:10

it's impossible for me. She couldn't set the

42:12

vape. Yeah. She was like, I can't

42:14

set the vape. She said, but I do like it

42:16

better than smoking. But she's like, but it's horrible. Yeah.

42:19

And sometimes I would say, what are you doing? And she's

42:21

like, I'm just hanging out with my friend, Jewel. Oh, and

42:24

you said, do you have the finger? And she

42:26

was like, no, no, the other I

42:28

knew back then what she was talking

42:30

about. Yeah. Yeah. You knew she didn't

42:32

know. Because it was a big topic

42:34

of confidence. No, I just

42:36

knew this person would never be into Jewel. It was

42:38

like, I wouldn't think of

42:41

this person with Jewel. Okay. Like listening to

42:43

Jewel, listening to

42:45

you. Okay. That's

42:47

meta. Okay. Listen, we're going to wrap

42:49

it up because this is getting ridiculous.

42:52

Youth use of vapes was

42:54

up 80% in two years. So

42:57

Jewel came on the scene, kids everywhere.

42:59

And by the way, one

43:01

pod is like smoking a

43:03

pack of cigarettes. That's insane

43:06

to me. So some of

43:08

these kids were just like going through

43:10

pod after pod. And

43:13

then James was called to testify

43:15

in front of Congress. It was

43:18

turning into a health crisis. And

43:20

now people turned on Jewel

43:23

and kids started getting

43:25

vapor related lung illnesses.

43:27

Yeah, really bad. And some of them even

43:30

died, which is so sad, but they were

43:33

all going to the emergency room with

43:36

really severe lung issues.

43:39

And the doctors started

43:41

asking what do all these kids

43:43

have in common? Although

43:47

they say it in a documentary

43:49

that it wasn't necessarily from them,

43:53

jouling nicotine. But

43:55

when the kids would put something else

43:57

in the jewel, I don't remember what

43:59

it was. was. Oh. They

44:02

ended up finding out that it was

44:04

because of counterfeit jewels. Yeah. Oh. But

44:07

you know everybody backed off of

44:09

Jewel and Jewel stock tanked

44:11

in 2019. Kevin Burns, the

44:14

yogurt guy was fired. He

44:17

was replaced by Casey

44:19

Cross-Wait. Mm-hmm. That's sweet.

44:21

Do you see that? I

44:23

do. I see it. Do you want to

44:25

try? I'm not gonna try it. No. Okay. And

44:27

I'm gonna try it. Who was a tobacco executive?

44:30

And Adam and James were

44:32

also forced out. Yeah.

44:34

Forced out. So

44:37

big tobacco basically took over.

44:39

Took over. Jewel's FDA

44:42

application was rejected. They

44:45

appealed paying $3 billion

44:47

in legal settlements. And

44:50

the future of the company remains uncertain. Jewel's

44:52

value is less than 5% of

44:55

its all-time high. If

44:57

I asked you, where's Jewel now, what would

44:59

you say? I would say she's probably hung

45:02

drinking a cup of coffee. With some

45:04

strangers. Rachel. No,

45:07

I don't know. I think Jewel is probably, I

45:09

don't, I mean, I still see people vaping though

45:11

a lot. I mean, can you even buy it?

45:13

I don't even know. I don't know. I don't

45:16

know. Listen, if you're, if you're listening, call in.

45:19

Yeah. Please call in and tell us where we can find

45:21

a Jewel. I mean,

45:23

it sounds like, I don't know, how can

45:25

this thing survive? Well, it's a

45:27

vice though. And people, people love vices.

45:30

That's, we've all got them. They're addicted

45:32

to it, right? They want to do it. We've

45:34

all got them. We sure do. Rachel, are you ready

45:37

for some final thoughts? Oh

45:39

my God. I thought you'd never ask. Time for

45:41

happily ever after thoughts where we give our final

45:44

thoughts on this week's documentary. Did

45:48

you cry? No, I did

45:50

not. Did you cry? Oh no. Who

45:53

were you? I've

46:00

uh, well, I

46:03

was addicted to you attracted to

46:06

it had to be Richard Mumbi No,

46:09

it didn't Rachel. No, it doesn't Richard

46:11

Mumbi the Sun tan guy with the

46:13

model. Yeah, no No,

46:15

I think you know what if anybody I

46:17

don't know if attracted to is the right

46:19

word Hey doesn't matter but I think somebody

46:21

that I liked was Stephen Bailey just because

46:23

he was so honest Oh

46:26

the marketing guy. Yeah, I don't know what

46:28

persuasion he is That's better. But

46:30

I just he is Okay. Yeah,

46:32

you're right. It doesn't matter. I just liked him. I thought

46:34

it was forthcoming Now's a chance for

46:36

true story talk back. Do you have anything to

46:38

say? Do you want to talk to anybody from this

46:41

film or no? I just appreciated the

46:43

people that in the beginning Had

46:47

a loved one that they lost to

46:49

lung cancer, you know or

46:51

smoking related illness and I felt for them Personally

46:54

because my my stepdad had lung

46:56

cancer my biological father

46:58

died from cancer. Yeah My

47:01

dad used to say to me and he and I listened

47:03

to him. He would say please as

47:05

he's smoking a cigarette He was like do not

47:07

start smoking ever. It's a filthy habit. Yeah, and

47:10

I listened to him He was like it's just my

47:13

grandmother told me that she didn't smoke But I but

47:15

I took it to heart cuz I was like wow,

47:17

she's the smartest person I know So, okay. I'm not

47:19

gonna do it cuz he cuz she said don't

47:22

start because It's so

47:24

hard to stop just

47:26

don't even start it and then

47:28

what did I do Rachel? I said

47:30

in a bathtub most in the back of the

47:32

shot a to shot a that's when I was

47:34

reckless Alright

47:46

Yeah It for

47:48

this week's episode Next

47:50

week we'll be talking about

47:52

bombshell the Hedy Lamar story

47:54

on Netflix We would

47:56

love to hear from everybody. You

47:59

could email us at truestoryfanmail

48:01

at gmail.com. And

48:03

we might just read one of your emails on

48:05

air. Before we go, would you like to hear

48:08

some true fan mail? Yes, I

48:10

would love to hear it. Okay, Brittany writes,

48:12

hey ladies, I'm a long

48:15

time True Story fan and

48:17

new fan of Heinz and Young. Oh!

48:21

Oh my God, so amazing. Aw,

48:23

this is our first Heinz and Young

48:25

fan mail. That's amazing. And

48:27

what the two of you are doing is quite incredible.

48:30

I too have a best friend of 25 plus years and

48:34

know that when you've been besties with

48:36

someone that long, the cohesion is unmatched.

48:39

Plus Rachel's little snort thingy. Not

48:43

an actual snort, just some kind of funny sound

48:46

before she full on laughs makes me

48:48

LOL in real life. Thanks for the

48:50

continued nonsense I've come to love about

48:52

this podcast. And Cheryl, thanks for bringing

48:55

Heinz and Young into the world. Oh

48:58

my God, it's the only lotion my nine year

49:01

old daughter, who's a little snort

49:03

girl, will ever wear. And

49:05

only because it's Cheryl's lotion.

49:08

Oh, come on. You

49:10

gotta frame that. You gotta print that out and frame it.

49:13

Guys, I've got to send this to the Heinz

49:15

and Young company so they don't vote me

49:17

out as CEO when I'm not

49:19

there. That's good. Thank you, Brittany. That's so

49:22

sweet. Oh, I love that so much. Thank

49:24

you, Brittany. Just one last one. This

49:26

is from Kim. Hi Cheryl and

49:28

Rachel, hi. Hi.

49:31

I'm listening to the Murdaw murders

49:34

episode on my morning

49:36

walk. And during the

49:38

chat about Cheryl's code word, I thought

49:40

it's nincompoop. So

49:43

that's all. Is it nincompoop? Could

49:45

it be? Should it be? Yours always,

49:47

Kim. Listen, oh

49:49

my God, that's hilarious. If you're listening

49:51

and you don't know this story, just

49:53

briefly, I had two best

49:56

friends that passed. And

49:58

when they were. around, we came

50:01

up with a code word in case

50:04

one of us died before the other and

50:06

you wanted to get a message

50:08

to that person. If you say

50:10

this word, it's like, what are they

50:12

called? Like a psychic. Yeah.

50:15

If the psychic says this word, then you know it's

50:17

really them. If they never say the word, then it's

50:20

not. But Kim, I

50:22

really appreciate that you think it's

50:24

an income poop and it's not, but this

50:26

could, that could be our code word on true

50:28

story. It could be. Nincampoop.

50:31

Like when one of us has like gone off the

50:33

rails. Yeah. And you just go

50:35

nincampoop. It's a long word, but it gets your attention.

50:39

It does. Thank you, Kim. I'm really, I'm happy that

50:41

you shared that with me. I'm sorry

50:43

that you were wrong. Okay.

50:46

That's it. We love reading your

50:49

messages, your comments and your reviews.

50:51

Keep letting us know what you think about the docs and

50:53

leave us a review and we might just read your response

50:55

on the air. Rach, is there

50:57

anything you'd like to promote? You can't, but is

51:00

there anything you'd like to promote? No,

51:02

there's nothing I can promote, but if

51:04

you want to be having a good

51:06

time, look for me. You

51:09

sound like a prostitute. I do. I

51:12

do. I do. Well,

51:14

that's what I'm doing. I'm prostituting myself. So

51:16

the strike is over. The street actor's skilled.

51:18

Yeah. Yeah. Look at a place where you,

51:20

you know, a channel. Oh. Can I

51:22

even say that? No, because now it sounds like you're

51:24

doing a, fans only? Only fans. A

51:27

fans only? Only fans. Nobody

51:29

wants to see you cooking in pot roast. We've

51:31

talked about this. Okay. I will

51:33

just say this on Rachel's behalf. She

51:36

is popping off out

51:38

there in the entertainment world,

51:41

but we can't tell you exactly for what reason,

51:43

but you can figure it out. They can

51:45

figure it out. And then

51:48

if you're interested in checking out

51:50

Heinz and Young, it's a company

51:52

I started and

51:54

it's a self care line. We have

51:56

everything to help you relax. Beautiful

51:59

candles. beautiful body creams,

52:01

linen sprays, go to

52:04

shop Heinz Young. Okay, that's

52:07

it Rachel. That's it. We really

52:09

educated people and I'm sure everyone has

52:11

a very clear idea of the Juul

52:13

story. I just do. They

52:16

know it's clear. You don't need

52:18

to see the documentary. We just told you everything

52:20

you need to know. All right,

52:23

that's it. We'll see you guys later. That's

52:25

it. Yeah and I'll call

52:27

you tonight. I'll call you tonight. True

52:30

Story is hosted by me Cheryl

52:32

Heinz and Rachel Harris. It's produced

52:34

by Thomas Woullette, audio engineered and

52:37

edited by Thomas Woullette with production

52:39

assistance from Nadia Labette. Special thanks

52:41

to Gabby Kovacic, Patrick McDonald and

52:44

Stephanie Allen. Follow us on social

52:46

media for updates and review and

52:48

rate True Story wherever you get your

52:50

podcast. You can email us

52:53

at [email protected]. That

53:05

was a HeadGum podcast.

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