In the old Hans Christian Anderson tale of the Emperor’s New Clothes, the emperor was the kind of clothes horse who’d make Anna Wintour look like a frump in a burlap sack. This guy was all about the fashion, and the more extravagant the better. So one day, a couple of con men came blazin’ into town, pretending to be the best tailors in the biz. They swept into the emperor’s castle, bragging about the spectacular wardrobe they could make for him…for the right price. And it got even better than that. These tailors had magic powers. They could create a fabric that could only be seen by those who are good enough, smart enough, and powerful enough. Well of course our boy and his ego couldn’t resist, and he set the two “tailors” to work, creating the kind of threads that would blow the roof off of any room he strutted into. Of course the tailors weren’t tailors at all, and they had no magic powers. They just wanted the cash…and the cache. So when the day of the big reveal came along, they finessed it. Rolled in a fancy garment rack full of empty hangers, and presented them as the finest wardrobe in the land. When the emperor saw the empty rack, of course, his first thought was…oh no…oh God…I can’t see it! I’m not good enough! Presumably everybody else was thinking the same thing—oh no, why can’t I see it? There was a moment of panicky silence. And then, the emperor gasped the fakest gasp he’d ever gasped, and said “I LOVE IT!” And later that day, the whole kingdom was treated to the sight of their ruler, catwalking down the main street in the buff. And everybody clapped, and everybody had something to say about how beautiful the clothes were. Better that than admit ya got got. This is one of those stories that never goes stale. We see it every day, that essential human urge to save face, even at great personal expense. Today we’ll tell you about a fraudster who knew this all too well, and decided to try his hand at faking out one of the wealthiest, most discerning crowds in the world: the wine snobs.

Sources:
2016 Documentary "Sour Grapes" by Jerry Rothwell, Reuben Atlas
CNBC's "American Greed," episode "Vintage Wine Fraud"
The Guardian: https://www.theguardian.com/global/2016/sep/11/the-great-wine-fraud-a-vintage-swindle

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