Marlys K. Arnold
Trade Show Insights
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Marlys K. Arnold
Trade Show InsightsClaimedEpisodes
Marlys K. Arnold
Trade Show Insights
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Earlier this year, I attended a workshop on how to market like Taylor Swift, and let me tell you … there are a wealth of insights you can learn by studying this multi-award-winning, stadium-packing music legend. Now it really doesn’t matter whe
Designing an impressive exhibit display just isn’t enough anymore. Attention spans are shorter, and attendees want experiences that not only educate about your products, but also involve and entertain them. At the same time, sponsoring the open
Lifestyles have changed since the “Great Pause,” and stamina is a big part of that. While event attendees used to be willing to be booked solid from sunup to sundown (and far beyond), that just doesn’t fly anymore. Savvy trade show organizers a
Certain topics are getting lots of buzz these days: staffing challenges, budgets, sustainability, AI. But too often that’s all they are – buzzwords. So for this episode of Trade Show Insights, I invited one of my trade show BFFs to join me for
When you hear the word “sponsorship,” what do you think of first? The welcome reception … or tote bags … or a gazillion banners hanging all around the convention center? Sure, that’s what most shows do. But you don’t want to be like most shows,
When I ask exhibitors about their goals for a particular show, the most common answer is either brand awareness/visibility or generating leads. While these are valid reasons for exhibiting, they’re what I call “squishy goals.” That’s because th
Ever faced an exhibiting challenge – like unreasonable costs – and didn’t know where to turn? That’s where The Exhibitor Advocate comes in! In this episode, Jessica Sibila shares what The Exhibitor Advocate is and how to access the resources pr
At one point in my childhood, I wanted to be an architect. I loved the idea of creating a space that connected with people’s emotions and created a feeling of excitement, intrigue or peacefulness. While I didn’t pursue that career path, I’ve co
Shipping – it’s often just one more item on the trade show to-do list, and not the focus of attention … until something goes sideways. But lately with all the talk about a potential strike at UPS and then the meltdown of Yellow Freight, the top
It’s a situation no event organizer wants to face. But the team at RISKWORLD 2023 was forced to deal with the reality of an active shooter in the city, which put their crisis management plans to the test. In this episode, Gary LaBranche, CEO of
Too many exhibitors think of lead gathering as simply a race to scan the most badges. Instead it should be the beginning of a system that guides a visitor in your booth along the path to becoming a valued client. In this episode, Janae Peel fro
Why stop with a one-week experience? (Too many trade shows do.) Instead, think of your trade show as the centerpiece of an ongoing community for exhibitors, sponsors and attendees. In this episode, membership development consultant Joy Duling s
Recently, I was invited to be one of the first contributors to the new Exhibitor News Network. This podcast episode is the audio version of that article. Here’s where you can read that blog post. (Thanks to the team at TSNN/ENN for permission t
Anyone who’s ever walked a trade show knows how easy it is to hit stimulus overload. And that becomes even more of a challenge for neurodiverse or introverted attendees. So how can we make our conferences and trade shows more sensory-friendly?
Everybody’s talking about ChatGPT and other hot AI tools these days. But how do you sort through the hype and learn how to incorporate them into your event planning tool kit? Tech expert Michelle Bruno provides insights on: What options are cur
Trade shows are not a stand-alone marketing tool. Instead they should be integrated into all your other marketing efforts as part of a comprehensive strategy. The team at Canon Medical Systems is a great example of that, so I featured their sto
It’s that time when everyone begins to reflect back on the year winding down, while also eagerly awaiting the new one that’s just ahead. So in that vein, I wanted to share some perspective on what you can expect from me in 2023. Now back in 202
We all want our trade shows and events to be memorable. Instead they often wind up mostly forgotten by the audience. But Phil Mershon doesn’t believe it has to be that way. Listen in as he shares strategies for how to: Lean into your audience’s
Our economy – and climate – is changing and trade shows need to adapt along with it. In this rebroadcast of Virtual Lunch, Rhiannon Andersen joins us to discuss the Sharing Economy: What is it and how does it fit in with exhibit marketing? What
Working a trade show booth requires you to think on your feet and adapt with each visitor who enters your booth. You’ve got to be prepared for almost anything – kind of like taking a turn on an improv stage. So in this rebroadcast of Virtual Lu
There has never been a more important time for exhibitors to have a voice in the trade show industry. In this rebroadcast of Virtual Lunch, Jessica Sibila introduces us to a brand new group that’s been formed to help address exhibitor challenge
These days, it’s a full-time job to keep up with what’s happening in event tech. Ideas and tools are changing fast and it’s hard to know which ones you should be incorporating into your trade shows and events. So in this episode, we’re getting
The results are in … video is the champion of online content, and you better get in the game. But how do you create videos that get watched, shared, and remembered? Get advice from an expert! Now I don’t profess to be an expert when it comes to
No doubt we all wish we had a crystal ball to see what the future of trade shows might look like. Or do we really need one? If there’s one thing that’s become painfully obvious after the past two years, it’s how unlikely our industry is willing
Do you take your exhibit too seriously? Are you forgetting to have fun in your booth? In this rebroadcast of Virtual Lunch, bestselling author Dr. Bob Nelson (1501 Ways to Reward Employees, Work Made Fun Gets Done!) shares creative ideas and st
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