We have spent the last several weeks exploring how to design memorable moments for our customers and communities, our audiences and even our families. But how do we design a life of wonder for ourselves? How do we juggle our own creative calling with the needs of our clients and communities? Is there a way to approach marketing as a craft, making it part of our path to mastery? How do we realize our best creative selves, pursuing mastery and meaning in every aspect of our lives?
Today, Jeffrey explores the creative process with Srinivas Rao, the founder and host of The Unmistakable Creative Podcast and author of the recently released Audience of One: Reclaiming Creativity for Its Own Sake, and Marty Neumeier, Director of CEO Branding at Liquid Agency and author of several books, including the forthcoming business thriller SCRAMBLE: How Agile Strategy Can Build Epic Brands in Record Time.
Srinivas and Marty explain how they make decisions about which projects to take on, discussing the tension between what they have been called to create and market demands. They address the significance of ongoing reflection and self-awareness in carving a path of personal and professional mastery and offer insight around putting your imprint or signature on any project you take on, learning best practices—and then challenging them. Srinivas and Marty also describe how they measure the value of their own work, seeking self-mastery rather than obsessing over marketing metrics. Jeffrey asks them how they work through doubt in the writing process, what surprised them in the creation of their latest works, and how they foster openness in creative collaboration. Listen in for advice on leveraging a support system to navigate crises and learn how to design a fulfilling life and business with an eye to creative mastery and meaning.
[5:01] Young Srini and Marty at their best
[9:51] Marty’s transition to an audience of one
[13:05] Srini’s transition to an audience of one
[19:55] Marty’s insight on mastery and metrics
[22:40] The difference between mimicry and modeling
[31:20] The role of environment in the creative process
[32:40] How to reinvent yourself with each new project
[43:12] Srini’s insight around creativity and the internet
[50:54] The impetus for Marty’s new book SCRAMBLE
[53:14] The surprises Marty & Srini experienced in the writing process
[59:13] How Marty & Srini work through doubt when writing
[1:06:00] How Srini navigates crises in business
[1:12:00] Marty’s approach to crises in SCRAMBLE
[1:18:09] How to foster openness in creative collaboration
[1:20:55] What Srini & Marty are pursuing in the next year
The Unmistakable Creative Podcast
An Audience of One: Reclaiming Creativity for Its Own Sake by Srinivas Rao
‘If You Want to Build an Audience, Focus on Mastery Instead of Metrics’ by Srinivas Rao
‘The Wasted Potential of the Internet’ by Srinivas Rao
The Brand Gap: How to Bridge the Distance Between Business Strategy and Design by Marty Neumeier
SCRAMBLE: How Agile Strategy Can Build Epic Brands in Record Time by Marty Neumeier
Zag: The Number One Strategy of High-Performance Brands by Marty Neumeier
Creative Live with Danielle LaPorte & Srinivas Rao
Leap First: Creating Work That Matters by Seth Godin
Flow: The Psychology of Optimal Experience by Mihaly Csikszentmihalyi
Spark: The Revolutionary New Science of Exercise and the Brain by John J. Ratey with Eric Hagerman
The Art of Community: Seven Principles for Belonging by Charles Vogl
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