Description: Doug Peacock, EVP and Chief Digital Officer of Associated Bank, joins Dan Marks to discuss how he is leading a Digital First/Product First strategic initiative to use digital channels to enhance the overall customer experience and profitable revenue growth at the bank.  

Key points covered include:  

• Background and current role 
• Growth at Associated Bank
• The key growth drivers digital channels enable at the bank 
• How advanced data analytics informs strategy and the impact AI will have 
• Prioritizing engagement, retention, and originations with digital channel capabilities
• How the digital experience supports sales both in the digital channel and in other channels 
• The changing role of the contact center to suppo