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==INTENT BASED KEYWORD RESEARCH==

Keyword research is a fundamental aspect of the SEO discipline and as Google has evolved so has the way in which we use keyword research to inform our search engine strategy.

In this video we dive into the fundamentals of keyword research in 2020 to understand the users intent and the SERP layout to better choose our target keywords.

With Google now showing over 50% no click SERPs, understanding the keywords that trigger these is very important as the search console data they show, will be totally different to a more transactional term with impressions higher and clicks lower.

In particular, we show you how our professional SEO agency, do keyword research to include the intent of the searcher, helping you to understand, Commercial, Informational and Conversational intent in each of the queries.

==TIMESTAMPS==

00:00 Google Engineer, John Muller, on keyword research

1:35 How to work out user intent

2:03 Keyword research fundamentals

2:17 Different types of user intent

4:03 Finding keyword topics

5:05 Keyword research tools free to cheap to expensive

5:49 How to categorise your keywords with Excel formulas

6:12 Understanding the SERP

7:20 Introducing search console data to find content gaps