Podchaser Logo
Home
Product-led revenue: What does it mean and how is it different from PLG?

Product-led revenue: What does it mean and how is it different from PLG?

Released Monday, 18th April 2022
Good episode? Give it some love!
Product-led revenue: What does it mean and how is it different from PLG?

Product-led revenue: What does it mean and how is it different from PLG?

Product-led revenue: What does it mean and how is it different from PLG?

Product-led revenue: What does it mean and how is it different from PLG?

Monday, 18th April 2022
Good episode? Give it some love!
Rate Episode

In this episode, Breezy Beaumont, the Head of Growth at Correlated, discusses product-led revenue. It's a topic that raises many questions, differences in understanding, and debates between functions such as product, sales, marketing, and more.Through this episode, Breezy throws light on:1. Why product-led doesn't mean zero outbound sales or marketing2. What does product-led revenue really mean? Does it include only net new revenue, or does it also include expansion revenue?3. What are the touchpoints in the product-led sales cycle? When and where should you insert a sales-assisted layer?4. How marketing and growth teams can leverage product usage data to improve the buyer experience?5. How to make a judgment call on which of your PQLs need sales assistance? What are the parameters to consider?6. When should you involve CS teams in the whole PLG lifecycle and more...

Show More

Unlock more with Podchaser Pro

  • Audience Insights
  • Contact Information
  • Demographics
  • Charts
  • Sponsor History
  • and More!
Pro Features