In this episode, Stacey Danheiser, the founder and CEO of SHAKE Marketing Group joins us to discuss marketing skills needed to stand out, make an impact and of course get promoted.

Some of the key factors discussed in the episode include:

1. What does being different really mean? How can a marketing leader stand out and be unique and meaningful?2. What are some of the shifts that a marketer needs to make to gain credibility with a CEO, especially in a startup environment? 3. Top 3 things to include in a marketer's onboarding4. What is the most common expectation of CEOs from their marketing teams? And what can marketing leaders do to align and make it a perfect Ikigai?5. How does a marketer become the voice of the customer internally? What does it truly take?