In this episode, Chris Kneeland, the CEO of Cult Collective, one of North America's premier engagement marketing firms, joins us to discuss 'How to stop chasing customers and build cults?"Chris co-founded Cult in 2010 and has consulted for Harley Davidson, Canadian Tyre, Zappos, Best Buy, United Way and dozens of other brands. In this episode, he talks about:--> What exactly is a cult? How can a startup realistically build it?--> Why should you stop chasing customers and build a cult in the first place?--> Why word of mouth doesn't always start from customers? And more importantly, why have 'brand advocacy' ahead of 'brand awareness?'--> What's the right stage of the business to start a cult?--> How do you measure progress while building a cult? ---> Why is Chris against the idea of consumption metrics and a lot more...
Podchaser is the ultimate destination for podcast data, search, and discovery. Learn More