Next to food and drink, you’ll spend the most money for flowers at your wedding. How do you florally design your special day in style and not break your budget? Today, I’m speaking with Abby Ayeh of Pretty Posh Events, a wife and mom of three with amazing floral and design work who specializes in producing exquisite events of all kinds for the stylish couple. Her company is a New Jersey-based event planning, floral, and event design company that services the Tri-state area and several destinations around the world.

Abby’s previous background involved investment managing. She never considered exploring her creative side until she started planning her own wedding. With her passion for fashion and all things related to design, she naturally decided to turn that passion for style and all things pretty and floral into a full-time business with its launch in 2013. Since then, her work has been featured on wedding blogs and magazines like Munaluchi Bride, Black Bride, Wedding Chicks, Winery Weddings, and so many more.

Abby started off planning and designing kids parties then progressed to weddings and other events. Although her own aesthetic is clean and modern, she loves using color and texture to explore a different array of styles, from rustic to vintage glam and everything in-between. The combination of her incorporation of these elements with transforming space in unexpected ways amaze, overwhelm, and completely blow away her clients. 

In this episode, she and I discuss what fascinates her about floral and style, the influence of social media like Pinterest on wedding style and design, wearing hats as both a planner and designer, wedding budget honesty and awareness on the client’s end, and tips for choosing a floral designer.

In This Episode:

[02:45] - Abby took a leap of faith and implemented an idea with no previous training.

[03:26] - What does Abby love about floral and styling weddings?

[05:37] - Abby describes what she feels sets her apart from others as a designer.

[09:39] - Abby discusses with clients using social media only for inspiration, not confusing it with actual weddings.

[12:28] - When clients bring up the topic of getting their wedding published, Abby educates them on what it really takes.

[15:05] - What are some of the benefits Abby sees in working with a planner, especially when an intricate design is involved?

[17:50] - In Abby’s experience, nine out of ten who planned their wedding instead of hiring a planner end up regretting it.

[19:38] - Eilena asks if Abby is ever tempted to throw her designer hat into the ring when she’s been hired for florals only.

[22:18] - Couples need to communicate the needed amount of set-up time to the wedding venue in order to help planners and designers.

[24:50] - Eilena talks about a time other people weren’t courteous of her clients and didn’t clear the space beforehand.

[26:20] - How does Abby recommend choosing a floral designer? 

[28:39] - Eilena emphasizes the need for upfront honesty about your wedding budget. 

Relevant Links:

Abby Ayeh

Website | Instagram

The Wedding Tea

Instagram

The Event Loft

Website | Instagram