A look into the mysterious aspects of millennials who are now professionals.

Large corporates are struggling to retain them, governments are struggling to meet their demands and the economy is shifting to their preferred consuming habits. By their sheer numbers, they are clearly the new world order and as such we all need to learn how to live, work and play with them.

In response to the rise of consciousness of young and unapologetic millennials, The Urban Culture Drive takes a look at how this group of people are shifting the behaviours and cultures of the world at large, and how it all relates in a South African context. It's about presenting a vibe of ambition and success as a lifestyle rather than a destination.