In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Founder of Matureprenuer World, Jannette Anderson

Jannette Anderson, known as the "MaturePreneur Maverick" and the founder of MaturePreneurWorld, discussed the emergence of the mature entrepreneur and the unique opportunities and challenges associated with aging in the entrepreneurial realm. The discussion began with admiration for Jannette's message, which resonates with those at a life stage brimming with new possibilities.

Jannette covered the valuable attributes older individuals bring, such as emotional intelligence and accumulated wisdom, which can enhance an organization's culture and create a more grounded work environment. Despite the difficulties in obtaining funding and support, she provided inspiring examples of mature entrepreneurs who have overcome age-related stereotypes to achieve success.

Jannette highlighted the significant context and big-picture thinking that mature individuals offer, which are essential for innovation and problem-solving in various roles. Jannette passionately outlined the potential of individuals in their 50s, 60s, and 70s, emphasizing that this demographic, often eager to start new ventures and work on their terms, should be noticed.

Key Points from the Episode:

• Rise of the mature entrepreneur
• Opportunities and challenges faced by older individuals in the entrepreneurial marketplace
• Value of experience, emotional intelligence, and wisdom of older individuals
• Upcoming conference for individuals aged 55 and above
• Importance of recognizing the potential of older individuals seeking new opportunities
• Challenges faced by older entrepreneurs, including invisibility and ageism
• The value that older individuals bring to the workplace, including emotional intelligence and experience
• Importance of tapping into the underutilized talent, wisdom, and experience of older individuals in the workforce
• Details about the "Unconventional Convention" for individuals aged 55 and above
• Need for events and conversations focused on "refiring" rather than retiring

About Jannette Anderson:

Jannette Anderson is a distinguished figure in business development, with vast experience spanning over 35 years in strategic planning, sales, and marketing. Her career began at the tender age of 7, demonstrating her early dedication and passion for the field. Throughout her career, Anderson has held various significant roles, from being a corporate trainer to teaching marketing and entrepreneurship at universities and colleges. Moreover, she has easily navigated the corporate sector, occupying positions from a print-shop press operator to V.P. Professional Services for a leading Canadian Fortune 500 company. Despite her success in corporate roles, she has found her true calling in aiding entrepreneurs to unveil and articulate their value, enabling them to achieve substantial impact and financial success.

Beyond her professional achievements, Jannette harbors a deep passion for facilitating personal transformation. She has been instrumental in certifying coaches and leading transformative personal development workshops for over three decades. Her commitment extends to aiding experts and business owners to optimize their mindset for business success. Jannette adopts a contrarian approach, focusing on practical strategies over theoretical knowledge, ensuring her clients achieve the positive outcomes they seek. This unique blend of professional acumen and personal development expertise makes Jannette a profound influence on those looking to navigate the complexities of...