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What it Takes to Excel as an African Beauty Brand: A Conversation with Mary Jane Obohu, COO of Zaron Cosmetics

What it Takes to Excel as an African Beauty Brand: A Conversation with Mary Jane Obohu, COO of Zaron Cosmetics

Released Thursday, 26th October 2023
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What it Takes to Excel as an African Beauty Brand: A Conversation with Mary Jane Obohu, COO of Zaron Cosmetics

What it Takes to Excel as an African Beauty Brand: A Conversation with Mary Jane Obohu, COO of Zaron Cosmetics

What it Takes to Excel as an African Beauty Brand: A Conversation with Mary Jane Obohu, COO of Zaron Cosmetics

What it Takes to Excel as an African Beauty Brand: A Conversation with Mary Jane Obohu, COO of Zaron Cosmetics

Thursday, 26th October 2023
Good episode? Give it some love!
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In the words of Mary-Jane Ohobu, COO of Zaron Group of Cosmetics, "The vision is clear...Zaron is here for keeps."


With an impressive presence boasting over 24 franchise stores, a vast network of 1000+ distributors, retail partners, and independent business consultants in Nigeria alone, Zaron has not only cemented its status as a trusted cosmetics brand but has also become a staple in countless Nigerian households. Since launching in 2011, Zaron has remained true to its mission of serving women of color as an aspirational yet accessible beauty brand. This commitment has propelled the brand's remarkable expansion, now spanning 11 African countries.


Mary-Jane's journey with Zaron Group of Cosmetics has spanned a remarkable 11 of the brand's 13-year existence. Alongside CEO and Founder Oke Maduewesi, they have cultivated a formidable brand, driven by a clear vision and an unwavering commitment to empower not only their employees but also the communities they touch.


🎙️ In this podcast episode, Mary-Jane joins us to talk about:


🎨 Her burgeoning career as a visual artist and her mission to amplify African culture through art, including her latest exhibitions.

🌟 What sets Zaron apart and the foundation of its strong company culture.

🌍 Zaron's dedication to making a positive social impact through various CSR initiatives.

🧴 The brand's expansion into the skincare category and the surging demand for skincare products across diverse African markets.

📈 The delicate balance between the advantages and challenges of a franchise distribution model while implementing structures for sustained growth.

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