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Anything’s Pastable 4 | A Cookbook Is Born

Anything’s Pastable 4 | A Cookbook Is Born

Released Monday, 18th March 2024
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Anything’s Pastable 4 | A Cookbook Is Born

Anything’s Pastable 4 | A Cookbook Is Born

Anything’s Pastable 4 | A Cookbook Is Born

Anything’s Pastable 4 | A Cookbook Is Born

Monday, 18th March 2024
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0:00

If. You're like me the first thing you do

0:02

and traveling. Check out what's happening with a

0:04

local food scene right? And has been plenty.

0:07

My big book tour and live podcast a

0:09

Bizarre on the Country man I am very

0:11

excited. Eat my way across the nation is

0:13

a there's Miami and so many more. Going

0:15

to local restaurants gives you great taste of

0:17

that place. And if you pay your bill

0:19

with the Delta Sky Miles Platinum Mx you

0:22

get double miles at restaurants. Getting. A

0:24

taste of local food is the best way to

0:26

get to know the local culture. and if you

0:28

travel, you know that's how it's done. The Delta

0:30

Sky Miles Platinum American Express Card if you travel.

0:33

You. Know. I'm.

0:35

Extremely excited! Grow with Go! Not

0:37

at Whole Foods Market right now.

0:39

It is the Taste! The Mediterranean

0:41

Sales event. A store wide flavor

0:43

pack journey of regionally inspired selections.

0:45

save our Mediterranean inspired flavors like

0:47

Parmigiano, Reggiano, Charcuterie, Whole Branzino, Sustainable

0:49

wild caught Sockeye Salmon. Right now

0:51

they're on sale at Whole Foods.

0:53

Okay wines from the sun soaked

0:55

vineyards of Spain, Greece, and Italy

0:57

started just eight. Ninety nine was

0:59

be twenty one Plus, please drink

1:01

responsibly. Taste. The Mediterranean now at

1:04

Whole Foods Market. Previously

1:08

on anything's possible people

1:10

are going to expect

1:12

Bermuda. Open the door to

1:14

the unexpected either a great storyteller

1:16

and your great writer and and

1:19

I you even hear you're not

1:21

a chef. Reporting team. Forty nine

1:23

theres no trace old. a bus

1:26

the-known as Carbonara. Out

1:28

there fighting over whether or not to cook the

1:30

pasta in advance or they're fighting over whether or

1:32

not to scrape the bottom of the pan. They're

1:34

just of employees you for everything. A

1:39

Lucky how would you describe it as lox.

1:41

Is counts like a cry

1:43

for help? I

1:45

gotta be honest, I think I'm getting

1:47

tired of eating pasta. Think

1:49

you're you're crossing over into

1:52

canary territory shift and. I

1:54

know that this cookbook has been a lot of

1:56

work for me and as created stress for everybody

1:58

and I'm sorry for that is. It'd depend

2:01

on. This

2:09

is a sport. Fall in love. For foodies,

2:11

it's for eaters. I'm dan passionate. Each week

2:13

on our show you obsess about food to

2:15

learn more about people. This is the final

2:18

episode of Anything's Possible a four part series

2:20

of new The Inside Story making a my

2:22

first cookbook. By the end, you'll never look

2:24

at a cookbook the same way again. And

2:28

yet it was the parts one through three

2:30

yet. please go back and start there a

2:32

few quid knows before get into if anything's

2:34

possible to cook. Book comes out tomorrow march

2:36

nineteenth but of courses available right now order

2:38

wherever. Books are sold and I'm hitting

2:40

the road for series of lies for

2:42

full tapings and also the that he

2:45

book signing events and I hope to

2:47

see their listen to this line of

2:49

a mean come on New York City

2:51

tonight Marcy Teeth and conversation with their

2:53

South as Long Island Tomorrow with top

2:55

says Bill Simmons follow us a cargo

2:57

with the Korean vigilantly Molinaro, then Twin

2:59

Cities, Atlanta, Miami D C and more

3:01

in get all the day details of

3:04

for for.com/to are Now Series finale of

3:06

Anything. For.

3:16

Starting somewhere a little

3:18

unexpected, services will receive

3:20

it spots because. You

3:22

literally never know era see. This

3:25

is Julian Knocks to the food and props

3:28

stylist in San Francisco. I think

3:30

like being a prop sailors is

3:32

really fascinating. He says your. Palate

3:35

is objects your palate and like how

3:37

u p is like through objects. zillions

3:39

at the San Pablo flea markets an

3:41

outdoor salvage yard is here with her

3:44

husband of Essential Oil who helps out

3:46

a lot of projects. There's these

3:48

like been all the bins have

3:50

this is an cup sanders plates

3:53

like stacked up and says he

3:55

spends his at use of six

3:58

year for onto a minute. All

4:01

the sudden you discover it. It's January.

4:03

Twenty Twenty three Reasons aliens here is

4:05

me. I've hired her as the food

4:07

and prop stylus for the photos my

4:09

cookbook saw some of the art director

4:11

season charge of creating the books visual

4:14

aesthetic. Seen. I've already had some conversations

4:16

about how we want the book to look.

4:18

Now the photo shoot is a month away

4:20

and zillion a spending our scour and markets

4:22

and salvage yards to find just the right

4:24

props. Of course that means the plates and

4:26

glassware your seen the photos but also little

4:28

items the club here on the side or

4:31

in the background. It's a porcelain egg

4:33

holder for your friends. They love things

4:35

like this week as you can set

4:37

it on the side and like a

4:39

countertop. It just tells a story a

4:41

little bit better. On to see like

4:43

hints of lice, think they're like kind

4:45

of necessary for these projects and then

4:47

you read the recipe and the story

4:49

and it all just like comes together.

4:51

I think you're able to like really

4:53

soak in that story more than just

4:55

making a pretty. Image of food and one

4:57

point zillion finds a whole door that she

4:59

likes is also looking for table tops. she

5:01

prefers them without the legs, makes it easier

5:03

to manipulate them for a photo shoot. And

5:05

then there's the tile still used to take

5:07

a dozen pieces. The tiles lay them out

5:09

flat on a board and in a closer

5:11

photo in a look like a towel countertop.

5:14

Her worth doing is a lot of

5:16

tiles. And said. Three.

5:18

By three squares. But they're

5:21

either marvel at concrete. What

5:23

is a Spark say says marvel. Vs. Oh

5:26

that. They're like tumbled Marvel and that's kind

5:28

of how you get Smooth and Matt and

5:30

Ruff at the same times. Have

5:32

some the syllabus. Great man, these

5:34

are dope. Them

5:38

so much they for and these

5:40

photographs so beautifully know he just

5:43

fifty three. Cool

5:45

It says here with or fourth one

5:47

fifty four sets her for good luck

5:49

or it. And.

6:00

There used to adhesive arrive at the

6:02

final stage of creating my photography and

6:04

design turning much a google docs of

6:06

recipes and stories the something with a

6:08

cohesive visual style. Of course that me

6:10

making the food look delicious but frankly

6:13

that's not that hard sell millions you

6:15

on Instagram, doing it every day without

6:17

scour and flea markets right? fried foods

6:19

dialing presses of the more about the

6:21

recipes and the person behind them. I

6:24

spent months meeting with potential photographers and

6:26

stylus and nothing was a click. Then

6:28

one day I can read. An interview

6:30

ileana mates and that about her cookbook

6:32

Diaspora Legal. I was looking through it

6:35

and thinking I loved photography in his

6:37

got so personality I love of their

6:39

a crumpled paper napkins nets the plates

6:41

of happiness who's crumbs on the table

6:43

hands coming into grab things crushed beer

6:45

cans wasn't messy just real. To

6:48

made me feel like there was a real person

6:50

behind the books. That is how I found Jillian.

6:52

See was the food and props. Dallas really on

6:54

his books and one of the photographers who work

6:56

with a my book was damn liberties. Now they're

6:59

both part of the increasingly large team of people

7:01

for helping to make my cookbook habit. We

7:04

do a couple more tries and get a watermelon

7:06

Yes! That

7:10

a shot Jillian and database in the Bay

7:13

Area So in February twenty twenty three a

7:15

fly out that meet them a dance photo

7:17

studio. It's a small converted apartments so set

7:19

of kits which courses key when I arrived

7:21

there already it worth runaway I see trillion

7:24

cells and display. There's some crumb that

7:26

made it out of the cutting board. this is that

7:28

a spills in there. but in order to make those

7:30

crumbs looks as right scissors. I

7:33

saw you employed tweezers Yes!

7:36

At least one brush. Yes, Said.

7:38

You guys look at you're like oh that Those

7:40

crumbs don't look right? Yeah, the closer in a

7:42

straight line we can. I did right. Is this?

7:44

I have crumbs. It's still early. Christian. Exactly.

7:47

Do enjoy that part of it. I do

7:49

you enjoy about it. I'd I

7:52

mean I can just the as

7:54

lakes hyper focused on the smallest

7:56

thing as think it's so fun

7:58

like to just. Like I

8:00

don't like that sesame seed.

8:06

Civilians place in every single sesame seeds

8:08

to ensure they don't look like they've

8:10

been individually placed. Me: While

8:12

I photographer Dan is thinking about lighting,

8:14

we decided to go for a fairly

8:16

hard light. And that means

8:18

you're gonna have crispy shadows. We

8:20

wanted to look like it's in

8:22

somebody's house and typically people's houses

8:24

have one light source. Whether that's

8:26

a window aura, like a pendant light

8:29

switch for normal people. Vibes Normal

8:31

people vibes. A real food for

8:33

real people. With as I

8:35

often times when when pasta Italian food is

8:37

depicted in cook books it's meant more like

8:39

to transport you yeah Italy in the right

8:41

hills a Tuscan the you're a known as

8:43

caked in flower ace and as beautiful and

8:45

all but like what our friends and forty

8:47

with the Tuscany great. Were trying to transport to.

8:49

The couch. He

8:56

budget eighties and the photos for just

8:58

need to photograph seventy five. This which

9:00

means cooking seventy five. This is having

9:02

them ready at the right times and

9:04

figure out how he wants to be

9:06

presented. That's. A lot of cooking, silent.

9:09

Which. Are you will be doing it alone. Fellow food Silas

9:11

Molina serve or of our is also joined the team. He

9:13

drove up from L A for the suit. Zillion

9:16

a millionaire couldn't eat stitch. They look through to

9:18

the recipes and I'm is we won't be using

9:20

some of the food photography tricks you may have

9:22

heard of like filling a bowl of cereal with

9:25

glue instead of milk to the sea of the

9:27

sink into the ball. Trillion insisted every dish remain

9:29

completely edible and actually delicious exists as my to

9:31

waste food. She's. Brought boxes and

9:33

boxes of place glasses, utensils, napkins, tile

9:36

and other table tops saw stacked up

9:38

suddenly into a the studio. So once

9:40

again the process will require a seemingly

9:42

infinite number of tiny decisions. What kind

9:44

of places pasta beyond are kind of

9:46

glad to be next to it? Is

9:48

it a fancy wine glass, pint of

9:50

beer or the tensile? Said just so,

9:53

are they a bit off kilter as

9:55

a minority taking a bite of the

9:57

food. That. Are you may not

9:59

notice or these. The Job: New Yorker a cook books

10:01

but I promise they affect how the book makes

10:03

you feel. Pretty out

10:05

of the gillian. Ask me what's the situation? We're

10:07

in this desk. Where are you? who? you with?

10:10

This helps you to create a scene is not props.

10:13

All. This is a lot of work and an

10:15

eight days Molina and I go home. Jillian.

10:17

And and will not have their next projects. We

10:20

got. To get it right. Little.

10:22

On Monday five. Minutes

10:26

Me. As I

10:28

was. just so you say five So that

10:30

means like highlight that that one of the

10:32

ones are that our last legs witness. Our

10:34

first successful photograph was. Only

10:39

six hundred and twelve more to go. Might

10:43

like it. Might present a Tv suits on

10:45

the very first day. Everyone's like let's take

10:47

some time and do three different versions of

10:49

this to make. It was really beautiful and.

10:52

Then by the end of the third

10:54

there was like screw, I just couldn't

10:56

afford a world where do whores. Even.

11:03

Though it's on of planning is going into the suit

11:05

Jillian and and told me that a lot of the

11:07

Seasons roommate on the fly. As something you

11:09

just can't figure out, the semen from you. On.

11:11

A first day we set up to

11:13

see the pasta salad with have a

11:15

tally. Fresh corn, tomatoes, ricotta salata, the

11:18

mozzarella. the warm hostages barely cooks the

11:20

corn silks. the colonel's are still crunchy

11:22

and juicy saw little creamy but also

11:24

sweet. Summer it. One of the

11:26

way zillion a dance and has make a scene

11:28

feel more real so the dish somewhat in process.

11:30

In this case he wants to have a few

11:32

of the corn cobs stripped of their kernels sitting

11:34

next to the ball. But. There's a

11:37

problem. Or the in the garbage. I

11:40

didn't have. We're in some off. As

11:44

a sign, sick way they're going

11:46

through the garbage classes. Is

11:50

is live audio Molina look into the garbage

11:52

I'll help you dig million other thing I

11:54

see. where it now. The

11:58

done that these are the same. Nearly

12:00

kind of the garbage, shallow silver and some

12:02

okay we're going to be fancy people. Intimacy

12:04

this cookbook with our you know you see

12:06

the corn cobs in the cabin. Selling point

12:08

for made a salad molina and zillion I

12:10

suppose out of the garbage and wash them

12:12

are for the Fisher. Corn

12:16

cobs in place. Jillian sets up an axe

12:18

and sought to us to capture the bowl

12:20

of pasta. Being myths who's intimacy, you can

12:23

see all the ingredients clearly. Hearing is

12:25

everything on that tumbled marble she found of

12:27

the salvage yard place. So the say countertop

12:29

dances and photos. They just he said some

12:31

more. We. Take a look at the shots

12:33

on his mother that lower or yeah, And

12:36

as a bow on and a

12:38

was fluent of the answer elegant

12:40

it's all their. Insists.

12:42

Cascading down, The Us

12:44

alone it allowed to disallow for the record

12:47

and how many test software other to say

12:49

setting up the lighting and everything getting the

12:51

lighting right? Yeah, Thirty.

12:53

Five and and what's this Was censored scooping.

12:55

We actually were trying to get the scoop,

12:58

just rights and the cascade. How many shots

13:00

to take? Sixty Three and in? The and

13:02

we ended up with once. But.

13:14

Rc photos were red sauce or finalize dance

13:16

them out the hang them on the wall

13:18

the studio organize my perhaps it gives us

13:20

a big picture look what we've done so

13:22

far as I'm sure to be very the

13:24

styles and set ups and colors has begun.

13:27

I'm. Also learning that since every dish we

13:29

photographed needs to be cooked, this process doubles

13:31

as one final extra recipe test. Sometimes molina

13:33

resilience confused by an instruction or something isn't

13:36

coming out quite right so hellbent on my

13:38

laptop make small tweaks to wording as we

13:40

go, and try to make sure every recipe

13:43

will be foolproof. Several. Days

13:45

in the take a walk through

13:47

Berkeley, I'm extremely happy with how

13:49

it's going. I really isn't it?

13:52

Incredibly sciences to see precisely this

13:54

is I cooked eight months ago.

13:56

so to see them again and

13:58

taste them and. An M C

14:01

a good they are again is very

14:03

exciting but then also just like. To

14:07

see them brought to life by. These

14:10

super talented folks who fell in

14:12

cook them but also make them

14:14

look so beautiful. That's

14:17

really exciting. And they're

14:20

very gratifying. Makes the book feel more

14:22

real. like a really high picture thumbing

14:24

through it. Now halfway through the suit,

14:26

we have a guest assistant joining us.

14:29

Recipe developer Asa Loopy aka The Sauces

14:31

by Stress see how but Sullivan Oakland

14:33

and those were on a cookbook suit.

14:36

Says here to help with a very special this.

14:38

Today where suiting the key my ball in

14:40

a that is my favorite recipes. We share

14:42

some of us a story. In an episode

14:45

in February we heard about how she could

14:47

be Indian disc ema a lot which was

14:49

a kid. The spice ground meat of came

14:51

up masses up perfectly with Italian Bolland a

14:54

sauce and you are you brought in a

14:56

specific pot I dare a be depicted in

14:58

brought in I'm a handmade cari pot that

15:00

from T. Poise. And.

15:03

It is at traditional clay pot again

15:05

and it's just one of my favorite

15:07

vessels to cook and serve. And where

15:09

do you love about it? I.

15:11

Love that like it's so

15:14

handmade that the lead of

15:16

the pie. Doesn't. Fit

15:18

on any other part. Is

15:20

still special to include an object that really

15:22

means something to have a recipe Developers for

15:24

shots are massing up a classic indeed this

15:26

with a classic Italian. this I want to

15:28

play with that combination Visually had a deity,

15:30

some of the tropes of a placid red

15:32

sauce join you know, red and white checkered

15:34

tablecloths with us as cari pot place where

15:36

a heaping pile of spaghetti and meatballs. my

15:38

normal again. Zillion immediately got the

15:40

idea and to the the next level adding a

15:43

bottle of Chianese as my scandals. Me:

15:45

While also has thoughts about how the noodles be piled

15:47

on the plate. So. Not having

15:49

them overly sauce so that

15:51

their weighed down by having

15:53

them. You know, be it

15:55

lightly saw. Think there's a

15:58

saying in Italy that. They're

16:00

not serving sauce with pasta.

16:02

You're. Serving. Pasta with sauce. Sir

16:07

Julian, you are placing clusters of meat

16:09

over the naked noodles and then using

16:12

that add sauce. Is that right? Yeah

16:14

so this is interesting that you separated

16:16

a more liquid part of the sauce

16:18

and over the ground meat rates and

16:20

why do you do it that way

16:23

I is on a little more control

16:25

over like where it's all going on

16:27

and then I can apply the sauce.

16:30

Exactly where one entity are. We done

16:32

a number of trials. You've adjusted the

16:34

yogurt. There was not enough. We put

16:36

on more and look too perfect to

16:38

be smeared. It. And we

16:40

wanted color on it's we added some of

16:42

the saucy oil now silliness holding a noodle

16:45

and and further smear in the yoga around

16:47

to make it look kind of uzi with

16:49

the sauce. We're. Getting close.

16:53

Are you think I see that we got it? I think we

16:55

got it. I mean it looks

16:57

like I wanna dig into it. Is

17:00

we have enough? He's in there. Do I have

17:02

more than me? I would say maybe. add. See.

17:05

It. League rate

17:08

here in this sauce he

17:10

is wearing. A

17:12

tee. We're

17:14

now at the point where we're like is

17:16

close, but it needs one more p. Attack

17:20

the end and zillion is dipping

17:22

and his his tweezers is different.

17:25

a single p into the sauce

17:27

that a looks naturally sauced as

17:29

beautiful. I love it. I'm

17:33

we got it because he added.

17:36

Size. Of

17:40

has now that all the sixers

17:42

have been taken. And

17:44

get to take my first spite of this. My

17:47

personal plate. I. Won't be

17:49

staring, but I can. Make other people play. I'm

17:55

just gonna be in my corner. Attend

17:59

the microphone off. Privacy. As

18:05

isn't the only special guest joining me at

18:07

the sheath, Cheney and the kids also make

18:09

the trip out so there has been appear

18:11

a few the photos after all their key

18:13

contributors to the book and one area where

18:15

they continue to have strong opinions says the

18:17

title you may recall be debated title ideas

18:19

back in episode one by leading contenders, then

18:21

work beyond Bolin A's and put it on

18:23

pasta in the mix in both. Cheney

18:26

likes saucy and possibilities so

18:28

what's the titles cookbook as

18:30

be still discussing. Quote:

18:32

There's always room for improvements. I feel like known

18:34

you. You're always gonna be. Unsatisfied

18:36

and didn't answer. I'm like depends

18:39

on the said. Something

18:41

they really don't care about. your i didn't

18:44

kill us leave me alone. Things that you

18:46

care about like because baths and you barely

18:48

passed service. At this point I

18:50

tell the kids that has led to the title. Emily

18:52

provides the drumroll. Anything

18:57

is possible. Insist

19:00

that is. Like

19:02

a missing missing. From South I'm

19:05

very happy with anything is possible.

19:07

I'm happy fan. I'm just

19:09

say if it were me I would go with

19:11

be or milanese but that says may. Have.

19:14

Started the think: My kids have inherited

19:16

genies. well honed skepticism. But. It

19:18

isn't possible as a clear winner to me

19:20

it's fun, cheeky and also really conveys with

19:22

the book is about the idea that you

19:24

can turn almost anything into a pasta dish.

19:27

Emily's right that it's reminiscent the Mission Impossible

19:29

or series of other make No Cask a

19:31

alley but to me that's a nice call.

19:33

Back to the cover with say anything's possible

19:35

The what will the photo on the cover

19:37

be the name. Is as important as the

19:39

look of the cover like people are Bangkok

19:41

but now like they're beautiful it's at a

19:43

coffee table but seller the name is important

19:45

but also like. Just

19:47

having it look really nice and pretty.

19:52

Well my book have the coverage anything

19:54

since it have ah no no one

19:56

that are they all about it. After

19:58

the break sit around. Now

20:11

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Peanut Butter Cups now at a store near

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you. found wherever candy is sold. Welcome

25:07

back to this for a full I'm Dan Passman and

25:09

Edition of putting the finishing touches in the both I

25:11

us can start thinking about the launch of the bus.

25:13

I reach out to folks as Louis brunt of friendly

25:15

with them because they've done some meal kits with ask

25:17

a tally spasm of they wanted to a meal that

25:19

features one of the recipes in my cookbook. I figure

25:21

this could be a way to get some eyeballs I

25:24

book and a cool collapse of them. And.

25:26

That's so and up at the Blue Apron, Test

25:28

Kitchen and Brooklinen another disappeared front of you. John

25:30

is this your whole day are a lot of

25:32

is out There is a lot of the day

25:34

I'm here with John. Add that the Spp of

25:36

coronary and the rest be the job wants to

25:38

include is my pasta pizza that's the one you

25:40

heard me working on an episode three where you

25:42

take a mixture of cooked pasta, egg and olive

25:44

oil, spread it out a c path and big

25:46

it's as Krispies would as their crusts that you

25:48

could top of a pizza and cleared up and

25:51

eat it like a pizza in my recipe. I

25:53

encourage you to add whatever top as you like.

25:55

So John and his team. Are doing this

25:57

that I look on line task. Senior

25:59

Connery Man. Tessa the recipe. When

26:01

tweak they come up with his dad sees

26:03

the mixture of cook pasta an egg before

26:05

bakes. Yeah so John actually I'm

26:07

suggested adds up to help keep this

26:09

across Nice and Crispy is as a

26:12

little more foolproof and it just provides.

26:14

More structure is grated Parmesan Yes with

26:16

them a minute now my kids been

26:18

limited test that. Synthesis. Of

26:21

pasta, pizza crust, commonality of and

26:23

all that. And we

26:25

do pepperoni and is is it hot honey.

26:28

Yes, so we're doing This is. What's the hottest

26:30

friend in pizza? I know I've written off

26:32

that he only my number like but but

26:34

I love doing this isn't as a fantastic

26:36

addition. The pasta pizza. I was wrong. It's

26:38

not pepperoni, it's so process less nice and

26:40

thin. He would return to be honest. I.

26:42

Take my taste. Is make

26:45

me want to make pasta pizza again.

26:47

This is a winner. And

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27:06

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27:08

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27:10

go to the menu for the week of

27:12

April eighth to order it. Will.

27:17

Come to very big moments are back

27:20

in the photo studio would zillion and

27:22

then we are about to suit the

27:24

cover. Of. The Cookbook, I

27:28

feel a little bit nervous. I

27:30

have total confidence in all of

27:32

us, but it's just feels like

27:34

this has higher stakes. You

27:37

know, like if if one of the photos for

27:39

one of the dishes on page one hundred and

27:41

forty three isn't perfect, like it's okay, The Cooper

27:43

could still be great. But.

27:46

People. Do judge a book by it's cover. The.

27:49

This is also the only thing that the

27:51

publisher they have to approve. There's more people

27:54

who have a say in this is where

27:56

he will for us to please. Take.

27:58

The brunt in. Yeah,

28:01

Sorry right? yeah. I've

28:05

already told Dad and Zillion that I want to have

28:07

three dishes on the cover. That a whole community to

28:10

people who there are so many different kinds of dishes

28:12

in this book. Zillions and putting a lot of thought

28:14

into what color the tabletop and the cover shot should

28:16

be was a big decision because that will essentially be

28:18

the color of the cover. You. Both

28:21

were very quickly and agreements. On.

28:23

A rather daring choice. Which. Is.

28:26

Overseen Assist Assist.

28:29

Assist like a plan purple choice in

28:31

south called as dark purple. So

28:34

you likes it because he thinks it's striking for not

28:36

distracted the make the food really pop Justices purple is

28:38

not a color you see a Mini Cooper covers so

28:40

she likes of for that reason. Some.

28:43

Games, But I've also heard a lot of stories

28:45

and cook book authors about just stumbling onto a

28:47

cover image during the photo soup. It's

28:49

nice to. To. Get tectonic

28:51

creative inspiration and his go with it rain have

28:53

it worked out. I think that absurd also habits

28:56

and as the people going to sue with a

28:58

plan for the cover and and that is what

29:00

ends up being the cover and and it's good.

29:02

I mean sometimes. right? At this moment

29:04

by my classes to another photo we

29:07

took the couple days earlier happen wizard

29:09

we were shooting the the country happy

29:11

with silly crisp and we were doing

29:13

the similar long before the noodles draped

29:15

over chopsticks they were like hanging down

29:17

on has a wall of pasta and

29:19

we were all ago. My God Alex

29:21

Amazing and I we alyssa we were

29:23

like that. Could. Be a cover,

29:25

You know? I'm still little still. Kind

29:27

of like three dishes. But.

29:30

I wouldn't rule it out. And

29:34

have chatted kind of get down to

29:36

business. Zillion brings out the lobbed asked

29:38

heavily inspired by that high Laotian tested

29:40

as a lot of herbs and the

29:43

line guard. Then comes the spinach artichoke

29:45

lasagna pinwheels a baked pasta dish that

29:47

just looks really cool. So yeah and

29:50

has her blowtorch out make the scenes

29:52

with extra fresh Cz finally comes the

29:54

scallion oil bucatini with a runny egg

29:57

on top you a path or I

29:59

said this. This is a very

30:01

exciting, momentous occasion we're about

30:03

to. Pop. The egg

30:05

yolk that is going to run down on the

30:08

scallion oil bucatini. This. Gonna

30:10

be on the cover of the cookbook already

30:12

for at rescue the other one one drop

30:14

of figure out with different part of. The

30:21

gulf announcer voice of her successor kills

30:23

a hushed has fun with crowd unless

30:25

you know foods darling secret. Still, you

30:27

actually takes a bit of egg yolk

30:29

from a second egg to increase the

30:31

amount. A runny yolk in the photo

30:33

make it look more decadent. We can

30:35

go overboard or look unrealistic suggests Max.

30:37

Yeah do we like the scallions floating

30:39

in the yoke and Ill of can

30:41

dance Able to do a quick and

30:43

dirty photo shop. Jobs lane the title

30:45

in over the photo so we can

30:47

see roughly where it all looked like

30:50

as a cover. I these beautiful.

30:52

I think the code choice is amazing

30:54

that Goldman Pasta. Looks. Great

30:56

On top of it the purple

30:58

background mean with the python yeah

31:00

it's like very inviting and like

31:02

comforting in Brussels is flakes. Well.

31:06

That's. That

31:09

you know. right? Well, As I

31:11

said, the covers the one image that the publisher

31:13

William Morrow wants to approve say given us free

31:15

range, do whatever you want and all the other

31:17

photos and I wanted approval at this point of

31:20

a working with my editor Cassie Jones for over

31:22

a year. I really trust your judgment. So we

31:24

email the cover mock up to Cassie and to

31:26

a designer they're unemployed. Zero Pan. And

31:28

now we wait. This is a stressful parts.

31:30

There's a we think it looks amazing yeah

31:33

and there's always that slim chance were like.

31:36

Guys. Would you think and secured on white.

31:39

Suits you away. Grace recently

31:41

email. We

31:44

don't want to break down the spread until we

31:46

her back because if they have notes or tweaks

31:48

to suggest we are make those changes and reshoot

31:50

once the soldiers broken down and food gets eaten.

31:53

Or not have time to do this all over again

31:55

later. So we keep waiting to. The with

31:57

his Sweden system which is nice.

32:03

Let me see say texts. Guess he

32:05

also just emailed you a pet of

32:07

where we're at with the cover karma.

32:09

let me know your thoughts when you

32:11

can a from a smirk. I

32:15

mean maybe we should. Move. Forward A

32:17

mean that I see what we all feel really

32:19

good about this. Cassie. Has

32:21

been. Generally Every single photo that I've

32:23

center from the soon so far exceeds

32:25

had nothing but positive feedback, so it's

32:27

hard for me to imagine that she's

32:29

gonna suddenly look at this and be

32:31

like what does not working at all

32:33

access it seems unlikely. Await

32:36

you guys as guards had from

32:38

Cassie Sissies looking now is looking

32:41

at the email. Me: Refresh my

32:43

email that looking at three Das ist

32:45

three. The. Same.

32:53

Sex. With.

33:04

Money doesn't have a busy cynicism

33:06

and. Oh. A

33:09

quick reactions that I love everything but

33:11

the purple. Well,

33:25

as you think is, she says it's

33:27

a super unusual cover color, which happy

33:29

to consider it, but it's traditionally not

33:31

thought to be saleable Sidewalk other options.

33:36

So. That we can switch real quick. The

33:38

lights are still there, Zillion

33:41

swaps in a blue surface to start

33:43

to perform better for. A

33:46

few minutes later we try Read which we

33:48

like well enough and then I know this

33:50

is now we're trying green. I think the

33:52

team is is pulling for purple red. I'm

33:55

torn because it's like. I.

33:58

Guess this purpose. The not a com

34:00

and tolerance the publisher see that know like to

34:03

give a won't buy this and to weird indifferent

34:05

and part of me says will you ever these

34:07

weird difference as someone does it and it works.

34:10

Other hand like. I. Was scarred

34:12

by my first book which I wrote in twenty

34:14

Fourteen and the reason why it's been so long

34:16

as my first book my second book is that

34:18

nobody bought the first book, saw a call it

34:20

was called eat More Better. The

34:22

problem with it was as it was too

34:24

weird and different and it was. I can

34:26

never explain it to be will def he

34:29

would. it was so nobody bought it. And

34:32

so there you know. These.

34:34

Publishers are not dummies like they.

34:37

They'd. Make a lot of successful books and ignored by

34:39

this book. I will get to make a third. Simply

34:44

say I'm also life is a separate

34:46

like that slip off to the point

34:48

of this past the book is that

34:50

is different. I said all the versions

34:52

with all the different backgrounds to Cassie.

34:54

Okay so I got the final were

34:56

from Cassie employ they said of the

34:58

options we sent overall looks great and

35:00

they agree that we can disney get

35:03

the cover from what we've sat. so

35:05

as the very least we can feel

35:07

good that. We have to consider

35:09

details. Tbd and Cassie. greed. We

35:11

will not abandon the purple at

35:14

this time. You didn't

35:16

love at the set the first setting aside either.

35:18

Yes, so I can understand another. Had you kind

35:20

of want the cover to not need to grow

35:22

on people exactly? Yeah, it kind of has to

35:24

grab them in theory. You have a point one

35:27

seconds. Or

35:32

the end of our in a suit. Gotten every

35:34

photo we need. Overall I think it was a

35:37

huge success. The photos have the vibe I wanted

35:39

to have and the whole process made the book

35:41

feel more real which is very excited. The

35:44

following months while dance hatches of photos, I

35:46

make last minute revisions, the recipes and the

35:48

book is proof read by a copy editor

35:50

in May. Twenty Twenty three with the text

35:52

pretty much locked down, have made a decision

35:54

on the cover. Julian, Dan and I hop

35:56

on a zoom so I can update them.

36:00

The nine folks put together a few different

36:02

options using the couple determine colors including the

36:04

purple on that. We liked the echo others

36:06

different foxes of and things were sports like

36:08

give feed back to the publisher so I

36:10

my agent said like let's talk first two

36:12

I got a phone with him. And

36:15

He said. I. Like all

36:17

these options, they're good. But. None

36:19

of them seems like great. My.

36:22

Agent Basic points for that: The cover. It

36:24

looks like a lot of other covers. It's

36:26

not distinctive enough. It doesn't feel as fun

36:28

and different as book itself. It. Doesn't

36:30

feel like me. As a

36:32

toad zillion and Dan for him to have this

36:35

opinion carries a lot of wait for me

36:37

because my experience agents are mostly cheerleaders is maybe

36:39

the first time and eight and has ever

36:41

told me that anything I did could possibly be

36:43

improved. I. Realize he's right.

36:46

And. It's My fault. I. Was insistent

36:48

on shown three dishes. Spoon You do

36:50

that? Get a suit of overhead see

36:52

an overhead shot with three. Beautiful place

36:54

of food and despite Jillian and dance

36:56

talents it's always gonna look like a

36:58

lot of food photos you've seen before.

37:01

As I told them. So. We were

37:03

back of drawing board a little bit nervous

37:05

stand you every snap the certain photo a

37:07

different tastes and at that moment I turned

37:09

soon I said. That. Actually

37:11

could be the cover wasn't the pasta. Or

37:15

a everything was pasta sauces, right?

37:17

But. It was the

37:19

pasta. Sauce

37:21

us. Home because

37:23

you effects? Yes, it was the catsuit.

37:26

Happy with silly Kris Bryant? the where

37:28

we have a dog like that wall

37:30

of noodles hanging down there. This.

37:33

Really isn't my favorite. photos and the suits

37:35

it seems. Parks recipe seems ak the past

37:37

and sands later. Schiro Cookbook and Silly Christmas

37:40

and this recipe a talk show tube ebay

37:42

it's silly Crisp repaired the sauce and the

37:44

father long flat noodle with ruff of on

37:46

the edges. And that one

37:49

is. A great

37:51

photo. it's just more viscerally grabs

37:53

it so. We. Went back

37:55

to that image and came

37:57

up with something like. This.

38:02

Ah, Yeah. Us.

38:06

Zillion says he loves discover because it's so

38:09

different, so graphic and striking. says. Wants

38:11

to jump onto the pays. eat it. As do

38:13

I. Most. Of all, as compared

38:15

to the first cover. It's way more

38:17

fun. Yeah, yeah for sure. Yes, that's what

38:19

it is. more fun, that's all. C S.

38:22

I just spent twenty minutes. Saying.

38:24

What you to set and sucess this is

38:26

the first one. Wasn't find enough and this

38:29

is more fun. To.

38:31

My photography team is on board my age and

38:33

also tells me that he approves and the publisher does

38:36

the same. As is one

38:38

other group of people whose opinions matter

38:40

to me, I have here potential covers

38:42

for my both. My

38:44

family or girls and I use the Learned

38:47

since kindergarten kids as a book by it's

38:49

cover. But it's as as as

38:51

not so. Essential books

38:53

as his whole plan but home and reveal

38:55

the covered of them even though the decision

38:57

is made of held my wants their input

38:59

because surely will agree with my final choice

39:02

and then so did the feel like they

39:04

picked it's. So. First, assume a few

39:06

versions of the earlier rejected said they can

39:08

share their displeasure with it. I. Like

39:10

the purple Eve. Oh, training the

39:13

kids actually like the rejected cover of when

39:15

We so try to explain to them and

39:17

it's not. The discover conveys my personality and

39:19

this axes another photo that I've decided go

39:21

with instead. Of

39:23

actually already made The decision provokes a near

39:26

riot in the living room. Is

39:30

as. As. It's easily isn't. The

39:33

you're not using any of. The

39:37

Who? Makes. I

39:39

wanted her thing in two months ago We were unable to

39:41

all together and talk so I had to make the decision

39:43

allows. Issue that are no more

39:45

think both ways. everything was done to

39:47

ask our opinion. A fact that the

39:49

bus and I do I see with our

39:51

the book or know. That the

39:53

way it is as soon as this is definite.

39:56

As a definite this is a mockup of the

39:58

of of the of the final early. I

40:04

hate it. Actually,

40:06

even oh my God is.

40:11

He has. No

40:13

business. I mean that. Allegation:

40:16

you and tell without his oh my god

40:18

it's so bad. For

40:21

party to be. Meltzer

40:27

joking using. This is better than

40:29

this but is it from a distance? This on

40:31

a some never said vomit. Like. That. So

40:35

pretty. This is Not my personality.

40:38

This is not a sizable. Time. We

40:40

don't care what you personalities, we care

40:42

about what can be appealing to people.

40:44

And this is not. That you know I

40:46

I I saw the puts as soon as. The

40:49

people in that sense of people says this, live

40:51

feather. The we made the Swiss every single

40:53

person of the publisher as far as him

40:55

read it was better. Party.

40:57

And I feel like the eat more Better cover you

40:59

wanted that to be silly and like is is this

41:01

and I'm heading north. Philly

41:04

a record twenty people. As

41:12

soon he will roses size and they're

41:14

nervous months that he just as and

41:16

i knew he said he was he

41:18

if he very the amazon has seven

41:20

this recording thanks Iran. The

41:23

sub is not the reaction I wanted. Even. For

41:25

my family who are often my toughest critics,

41:28

this was a road robin. But.

41:30

Then again to tell me what people who

41:32

buy cookbooks want. Me: While Citizen by

41:34

cookbooks, we've been together for twenty years, and

41:36

I can't think of a single proper cookbooks

41:39

he's ever bought. All her recipes er, scribbled

41:41

on scraps of paper and shoved inside a

41:43

black and white paper bag cookbook for mates?

41:45

he may be called that, Hungarians and my

41:47

kids. It's. Still,

41:50

My confidence has shaken. A. Go back

41:52

to Jillian and Dan and tell them about genies

41:54

concerns. They. Insist that as great as a

41:56

back to my publisher. Say: are you sure this is

41:58

a good players? Are you sure. Like it.

42:00

They have more meetings and discussions and my

42:02

editor a Cassie reports back yes We Love

42:04

it says is really stands out and a some

42:06

people can't tell exactly what it is that

42:08

I'll be a lawyer and will make them

42:10

want to learn more. So.

42:13

In August I have my last dad would say

42:15

me. When they say that you back he said

42:17

they were looking at pictures are. They changing the cover.

42:20

I express your concerns to them and

42:22

they. Especially disagreed. You

42:27

know, Have any like focus groups. Such

42:30

as much as like to joke

42:32

about. You

42:34

know your skepticism? Like. Down.

42:37

From I should be cited by the bus. Am as

42:40

is fine. I want others to the banks

42:42

and in Santa. Now yeah,

42:44

I mean that it's a little better now. Like.

42:47

As I love the tagline, eighty

42:49

One Inventive past the recipes, sassy

42:51

people. I've met the biggest

42:53

endorsement against. Him

42:57

as he does seem to be great. First.

43:08

Takes a few more months to bring

43:10

the books together into a cohesive final.

43:12

Layouts Triple checked every six. In the

43:15

fall of Twenty Twenty Three, the book

43:17

goes to the printer in Thailand. All

43:19

I can do now is wait on

43:21

January Fourth, Twenty twenty Fourth of first

43:23

hard copies arrive in my house. Family

43:25

all gathers Much gets I've been enough.

43:35

I'm nervous, As is

43:37

expected. Nervous assesses science.

43:43

Know. Last. And

43:47

a silly name. Or

43:49

the battle. Is. Holding

43:52

the book in my hands is satisfying, but I'm

43:54

also struck by the feeling of like. All.

43:57

This work is so small. Three years and I

43:59

could miss they sitting under a pile of mail.

44:02

For. A moment the accomplishment feals, insignificant.

44:05

But. Then I think about being in my kitchen

44:07

cooking from this book. My mind flashes forward

44:09

many years when the kids come home from

44:11

college and ask for their favorite pasta dish

44:14

and I pull out the same bucks. the

44:16

pages crinkled and stains. It

44:18

may be small. But. It's permanent. Becky.

44:21

Picks it up and says live in Truth. Is

44:24

one of the. This is

44:26

our So good. Listeners

44:29

really good sense. To

44:31

me so what by the end

44:33

all day them so says. That.

44:37

With says is. Has

44:39

everything was suggests. That

44:42

you are your thoughts as seeing the both

44:45

in a whole new the has the first

44:47

time. It's really cool. As

44:49

so. On because it's

44:52

real. Life before

44:54

we just like something you were talking about

44:56

like something you wanted to do the now

44:58

sex like a real thing in out. And

45:02

the how does it make you think about like looking back

45:04

at all the tests and we didn't like the. Discussions.

45:08

In the debates in the eating

45:10

and reading. Well

45:13

it makes it seem like while not that

45:15

I think it wasn't worth it but like

45:17

it is worth it because it's like if

45:20

you wanna do something and you actually put

45:22

an effort like it all happen. Says

45:25

a good to learn something in the

45:27

process may be settled. Accept that fact

45:29

that to me like one of his

45:32

as they saying are holding this my

45:34

head assists another like. All

45:36

three of you Also conservative really really important

45:39

this book that like this really wasn't a

45:41

family effort, especially the past few weeks ago

45:43

working on the podcast sir isn't Western backed

45:45

up other according to made me think about

45:47

like how much feedback you had and. Testing

45:51

recipes and printer has the pictures and.

45:54

The I just like a select. The similar? Our

45:56

whole family that. I'm

45:59

assuming. Rather

46:02

you guys. Live as you've got

46:04

the self confidence thing that matters. Sitting next

46:06

to like eat more better see how it

46:08

looks and that the south. Or nobody

46:10

else we can have that experience than Arnold body. More better.

46:15

Roads in his own book. Acceptable. And

46:19

what's less than the bookshelf? Illicitly

46:21

their sell and bias. Assess

46:24

the defense. And

46:41

without, I'm pleased to announce that anything's

46:43

possible. Officially goes on sale tomorrow march

46:45

nineteenth, but of course ignore it right

46:47

now. Wherever books are sold, the else

46:49

order signed copy get all the info

46:51

for all that a Sport full.com/ Hope

46:54

you like it. has really nice. Another

47:01

way to get a signed copy of the

47:03

book is can see me on Source. I'm

47:05

doing lives for full tapings and book signings

47:08

all across America over the next couple months

47:10

and conversation with some incredible folks as a

47:12

good chance to be near you get info

47:14

and tickets for full.com/tour memories of lousy pictures

47:16

and videos my cookbook journey from recipe testing

47:18

with the family to threaten across Italy. Follow

47:21

me on Instagram as these for full of

47:23

you want to he pasta with me in

47:25

Italy. I've teamed up with the folks at

47:27

Commentary Backstreets create a tour where you going

47:29

to do just that. still. He'd many the

47:31

same past. This is I am I research

47:34

trip with made the same people are you

47:36

can be there with you in Bari to

47:38

eat Spaghetti Alla Athena together The link is

47:40

in the so noted is more info at

47:42

Commentary backstreets.com and one final request If you're

47:44

new to our podcast you enjoyed this series.

47:46

Please take a minute go to your podcast

47:48

a nap go to are so page and

47:51

had follow or subscribe for whatever it is

47:53

in your app. You're right now wireless think

47:55

it we'll hang out more. Thanks Are we

47:57

back in two weeks with another episode of

47:59

the sports. I want

48:01

to say a big thank you to

48:03

the people who didn't hear in this

48:05

series but who played a part in

48:07

helping me make this cookbook. Nelson Lau,

48:09

Marina Phrases, Cavan Buyer Royce, Birth, Elvis

48:11

and Toy Natalie, Christian, Andrea When Insurgency

48:13

In and All the Incredible Folks and

48:15

my publisher William Morrow including Cassie Zones,

48:17

Jill Zimmerman, Melissa Asner Tailored for instance

48:19

and Sarah Father play syrup and We're

48:21

Not of the Oliveira So busy. Center

48:23

for At and Anna Brower Sports was

48:25

produced by me along with managing producer

48:27

I'm I'm More Concerned and senior producer

48:30

on Race O'hara. Or editors on

48:32

the series are Tracy Samuelson and

48:34

Nora Ritual was editorial help from

48:36

To Need the Weather's Thing or

48:38

audio engineer is Jared O'connell original

48:40

theme music by Unfocused and this

48:42

additional music help from Black Label

48:45

Music The Sport for the production

48:47

of Stitch or Studios are executive

48:49

producers are Common Anderson in Norwich

48:51

until Next Time I'm Dan Past

48:53

and Valencia financing Zaza are much

48:55

more than and. More.

49:08

Part. Of what I'm feeling is a guy don't want you to

49:10

be. You

49:12

feel like this is here. Is

49:16

as much doubtful as success.

49:19

Super sexy Me: An

49:34

Amicus. We know

49:36

what's more than a life. Is

49:39

about the promise of the responsibility

49:41

that comes with being a new.

49:45

Been to him. And

49:49

building the planned for tomorrow

49:51

today. For

49:53

the ones you always look out for, Trust

49:56

me to like concerts. The.

50:00

Embassy is our best policy.

50:04

The. Legends are true. So me sour

50:07

sauce. The

50:09

most legendary sauce has arrived. Has

50:12

Mcdonalds class. Of

50:14

a world of was a

50:16

great courses on. Mcdonalds

50:19

saw him ignored would not have.

50:32

Separate is putting dollars for let. Me time supplies last.

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