Wax/On's Mark Runacus and Paul Jacobs welcome vegan food brand Better Nature's co founder Elin Roberts to the first Wax Lyrical of 2021 to discuss the huge growth of Veganuary. They ask Elin how important the movement is for her brand, whether conventional meat production might disappear altogether in the future, and amidst massive growth in the plant-based foods category, how Better Nature can compete. Elin also provides her own tips on enjoying Veganuary, including her favourite quick and easy vegan recipe. Plus of course her own favourite TV ad, featuring some colourful clowns. +++++ Talk to us [email protected] +++++ Leave us your review on iTunes. And please subscribe. +++++ www.wearewaxon.com +++++ KEEP WELL AND STAY SAFE