Wax/On’s Ben Hooper and Mark Runacus are joined by Eve Sleep CEO Cheryl Calverley and Creative Director Caroline Smith. Cheryl explains why it’s important that Eve Sleep is perceived as more than a mattress business and becomes a sleep wellness brand. Caroline tells us how in-housing works at Eve Sleep; and Cheryl talks about making the transition from CMO to CEO. Plus we unveil some new category insight from our friends at Human Theory and ask how a brand like Eve Sleep can authentically play a role in us getting better sleep, and what Eve Sleep is doing to become more sustainable.

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