Alan Wong is the CTO and one of the Co-Founders of Ula. Ula is fast growing Indonesian startup looking to digitize and empower mom and pop retailers, also known as warungs in Indonesia and across Southeast Asia. The company also recently raised a $100 Million Series B round from prominent investors such as Bezos Expeditions, Sequoia Capital, Tiger Global, Tencent and more. We cover how Ula's journey, how customer obsession is their North Star and also get Alan's point of view of when is the right time to progress from being an individual contributor in an organisation.