Core to implementing the right pricing strategy is understanding what the perceived value the product holds for the customer; this indicates what customers value and what price they are willing to pay for it. If you learn this before implementing new features or launching a new product this is sure to increase the chances of product success!

In this episode, I am joined by Dan Balcauski, Principal Consultant for Product Tranquillity deep dive into how important pricing and understanding value and how important it is for achieving product success.