Lindsey Turrentine is Executive Vice President responsible for all content strategy and development at CNET, which is a part of Red Ventures. What does that mean, in my own words, not hers, Lindsey IS CNET, her tenure is over 23 years, she taug

Getting up to Speed with Tom Allin from Fast

Mar 9th, 2022 49m 7s

Tom Allin's affiliate career path started at one of the world's biggest affiliate tech companies, which led him to one of the largest global publishing groups, and now he finds himself at Fast, helping to reinvent the space once again. You'll a

The Trust Factor with Regina Buckley from Guardian US

Dec 21st, 2021 45m 42s

Regina Buckley is the President, US at Guardian News & Media.The Guardian is well known in Britain, it’s been around for 200 years. In those terms, Guardian US, which recently celebrated its 10 year anniversary, is still in its infancy. And ye

The Shopper's Journey with Jessica Spira from Ziff Media

Dec 16th, 2021 47m 33s

Jessica Spira is the Group Vice President, Strategic Growth at Ziff Media. If you’re wondering who Ziff Media is, it’s just one of the largest and most valuable publishers in the world focused on shopping content. Mashable, PCMag, ReatailmeNot

Boots, Bridles and Business with Emily Jackson from Forbes

Dec 6th, 2021 49m 27s

Emily Jackson may now the SVP of eCommerce at Forbes, but her childhood dream was to ride horses in the Olympics, which makes her path to the affiliate marketing world even more unlikely. We chat about how a trip across the pond led her to a ro

Focus on the Audience with Ian Bell from Digital Trends

Nov 29th, 2021 43m

Ian Bell is the CEO and co-founder of one of the most popular product review sites around, Digital Trends. In a world full of Venture Capital backed startups and at a time when it seems that everyone is chasing a new business model each week, I

Soap Operas and Swedish Dish Towels with Mike Bruno from CNN Underscored

Nov 23rd, 2021 51m 52s

Mike Bruno is the editorial director for CNN’s reviews and recommendations site, CNN Underscored. if you’re interested in the connection between soap operas, blenders and Swedish dish towels, there is only one person to talk to, and that’s Mike

Breakfast Tacos with Jackie Goldstein from New York Post

Nov 18th, 2021 44m 44s

When her teenage dream of becoming a photographer was redirected towards marketing and advertising Jackie found herself working as a publicist for restaurants, then on to Eater, a food website which was eventually acquired by Vox Media, before

The Rule of 30 with Tony Yu from Vessi Footwear

Nov 9th, 2021 35m 51s

Today on the show my guest is Tony Yu. Tony is the co-founder of my favorite shoe company, Vessi Footwear. Growing up in Vancouver where it rains about half of the year gave Tony had firsthand experience of the problem he and his co-founders wo

MTV, VHS and LBJ with Dario Spina from ViacomCBS

Feb 22nd, 2021 49m 17s

On today's episode I’m chatting with Dario Spina, Dario is the CMO of Velocity at ViacomCBS.You’re going to hear about his incredible career spanning 20 years at Viacom, and how it almost never happened in the first place. Somehow this episode

Pride and Partnership with Mark Field from Reach

Feb 2nd, 2021 49m 15s

On today's’ Science of Storytelling I’m chatting with Mark Field, Head of the Invention branded content studio at Reach in the UK.You’ll notice the theme of partnership through this episode. Whether it’s how Mark sees the partnership between n

It's Game Time with Peer Schneider from IGN

Dec 18th, 2020 51m 32s

On today’s episode I’m chatting with Peer Schneider, Chief Content Officer at IGN.Peer’s story is an incredible one. From a kid growing up in small-town Germany that just loved to play video games, to navigating the ups and downs of the dot.co

A Simple Explanation with Daniel Littlewood from Vox Media

Dec 12th, 2020 50m

On today’s science of storytelling episode I’m chatting with Daniel Littlewood, Executive Producer at The Explainer Studio at Vox Media. Daniel and I talk about introducing personal lubricants to Cambodia, bartering with red squirrels, and the

Careers and Koalas with Liana Dubois from Nine

Nov 25th, 2020 45m 36s

This is a very special episode of Science of Storytelling. We welcome our very first, but hopefully not the last, Australian guest on the show. Liana Dubois is the Director of Powered at Nine, Australia's largest media company. This episode is

The Power of Intention with Denise Burrell-Stinson from The Washington Post: S2E21

Nov 19th, 2020 58m 15s

On today’s episode, I chat with Denise Burrell-Stinson, the head of WP BrandStudio at The Washington Post.We discuss how the pandemic has changed the way we collaborate, why editorial and branded content are more the same than they are differe

Subscriptions and South Beach with Brian Morrissey

Nov 12th, 2020 52m 23s

You probably know Brian Morrissey best from his 10-year stint with Digiday where he headed up editorial as president and editor in chief. Think things have changed for you this year? Brian has moved from New York to Miami, Left Digiday, starte

Celebrities and Brands with Jeffrey Weinstock from Disney

Oct 26th, 2020 54m 36s

On this episode of the Science of Storytelling, I chat with Jeffrey Weinstock from Disney CreativeWorks. Jeffrey and I discuss his unconventional career path from sports coverage, to traveling with the cast of Dawson’s Creek, to the time he fou

Sports, Stripes and Stories with Eric Brandner from McClatchy

Oct 13th, 2020 48m 22s

On today's episode of The Science of Storytelling, I have a chat with Eric Brandner, General Manager of Creative Lab at McClatchy. Eric shares his winding career path from sports journalism to branded content. He also discusses the unique exper

The Messy Parts of Advertising with Justin Celko from the LA Times: S2E17

Sep 30th, 2020 1h 4m

On today's Science of Storytelling episode I'm chatting with Justin Celko, Senior Director, Branded Entertainment at LA Times Studio. We discuss our shockingly similar paths to the advertising world, the importance of context, and a future wher

It All Starts With Trust - Tiffanie Johnson from USA TODAY NETWORK and Jules Dewey from Five Star Senior Living: S2E16

Jul 29th, 2020 46m 2s

This season Pressboard Co-Founder Jerrid Grimm chats with the leaders of the world's most innovative marketers and content studios. Hear the stories of their winding career paths, favorite campaigns and thoughts on the future of media.This

Refuse to Compromise with Allyson Witherspoon from Nissan: S2E15

Jul 15th, 2020 48m 30s

The Apprentice Mindset with Patty Oppenheimer from Crain’s New York Business: S2E14

Jun 24th, 2020 31m 57s

This season Pressboard Co-Founder Jerrid Grimm chats with the leaders of the world’s most innovative publisher studios. Hear the stories of their winding career paths, favorite content campaigns and thoughts on the future of media. On thi

From Outsider to Insider with Thaddeus Kromelis from Insider Inc: S2E13

Jun 17th, 2020 40m 4s

Headlines That Make Headlines with Shannon Toumey from the New York Post: S2E12

Jun 10th, 2020 37m 30s

From the Bulls to Brandshop with Yosef Johnson from Group Nine Media: S2E11

May 27th, 2020 41m 9s

This season Pressboard Co-Founder Jerrid Grimm chats with the leaders of the world's most innovative publisher studios. Hear the stories of their winding career paths, favorite content campaigns and thoughts on the future of media. On tod