Have you ever experienced the peculiar feeling of looking at something without actually seeing it? This phenomenon, known as inattentional blindness or perceptual blindness, has captivated researchers and intrigued psychologists for years. Inattentional blindness occurs when our attention is so narrowly focused on a particular aspect of our visual field that we fail to notice other stimuli or details that are right in front of us. We will discuss the intriguing reasons behind why we sometimes look but don't see. It delves into concepts such as selective attention, cognitive load, expectations and mindsets, visual noise and distractions, and the fascinating concept of inattentional blindness itself.

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