Welcome to the Podiatry Business Podcast, where Lorcan O'Donnell, clinic owner and health business mentor, reveals the secrets to transforming your podiatry clinic into a thriving business. In this episode, Lorcan challenges the belief that word-of-mouth marketing alone is sufficient for clinic growth, sharing personal experiences and insights.

Learn why relying solely on word-of-mouth may hinder your clinic's expansion and financial success. Lorcan unveils innovative marketing strategies, from systemizing referrals to leveraging AI technology in Google Ads, to drive patient acquisition and maximize revenue.

Discover how Lorcan's proven techniques have empowered clinic owners to break free from stagnation and achieve remarkable growth. Tune in to learn how you can implement smart marketing strategies to earn more, work less, and live a better life as a podiatry clinic owner.