Your staff team is one of — if not the — most critical element to your salon’s success. The group of individuals you hire needs to work as a cohesive, motivated, enthusiastic team and one of the best ways, besides training, to guarantee your sa

Melanie Icke: ”Getting to Know You” Workshop, Using the DISC Method

Feb 13th, 2020 5m 34s

Melanie Icke is Head of Education at Phorest Salon Software and has over 25 years experience in the Beauty Business. She ran an incredibly fun and interactive workshop at the 2019 Salon Owners Summit, where she took attendees through how to use

Online, On-Demand & On-The-Go Training With Phorest Academy

Feb 12th, 2020 5m 55s

Getting up to speed with new systems should blend seamlessly into your day-to-day activities — allowing you to learn what you need when you need it. Introducing Phorest Academy: the learning portal that meets the demands of busy salon professio

12 Statements You Will Only Hear From an Average Salon Owner

Feb 7th, 2020 5m 1s

Every once and awhile, we come across a fantastic article in a different industry and think, “Wow, our readers would love this!” The most recent instance of this reflection has led us to compile 12 statements we believe separate a successful sa

Salon Business Management: Working on the Right Things

Feb 6th, 2020 12m 27s

Are you using blueprints that keep you working hard but provide little results? And, to which do you relate more: knowing a lot of stuff, or doing a lot of stuff? Take some time to reflect and re-evaluate your priorities; deciding what to work

Fun Marketing Ideas for Your Salon’s First IGTV Video

Feb 5th, 2020 4m 30s

When it comes to social media in general, it can be quite easy to get lost in the various platforms. With the likelihood of IGTV’s growth over the coming years, now is a great time to experiment with various types of content that could attract

How to Set Your Salon’s 2020 Vision With a Simple Framework

Jan 31st, 2020 11m 15s

When attending a full-day conference, sitting down to listen to talks all day can quickly become exhausting mentally (and uncomfortable, physically). To stimulate blood flow and creative juices, the Salon Owners Summit introduced workshop rotat

Salon Owners Summit 2020: Success Stories & Industry Trends

Jan 30th, 2020 8m

Heavyweights don’t get their reputation out of thin air. They get it from tirelessly showing up with good work and valuable contributions. And more often than not, Salon Owners Summit attendees get to hear how they managed to get to where they

Thinking Differently: Your 2020 Blueprint for Salon Growth

Jan 29th, 2020 14m

This year’s lineup of main stage speakers at the Salon Owners Summit flagship all pointed out the importance of breaking and reframing mental models, ways to think about salon business. And whether they spoke about staffing, profitability, lead

6 SMS Ideas for Valentine’s Promotions in Your Salon

Jan 24th, 2020 3m 55s

Still have a few vacant spots in your diary for Valentine’s Day? SMS promotions are often the quickest way to solve that issue. What most people struggle with though, is what to write in these texts. That’s why we’ve listed six great ideas to a

Get Set Up With Online Bookings Before You Get So Busy You Can’t

Jan 23rd, 2020 2m 52s

Thirty percent of appointment bookings happen when you’re closed. The easier you make it for your clients, the more likely they are to book in. So offer them as many options as possible. It’s all about customer care!Click here for the written

Data Shows Retail Is the Main Driver of Salons’ December Revenue

Jan 22nd, 2020 3m 16s

Any salon owner will tell you that December is the busiest month of the year, but does anyone exactly what that looks like?Click here for the written version of this blog.About the authorSorcha Mullis is Phorest’s search engine optimisation

Time Management Is a Killer: How to Make It Work in the Salon

Jan 17th, 2020 11m 34s

Usually, when we’re overwhelmed, it’s because we have lost some kind of control, which also explains why our emotions then creep over everything. Especially guilt — guilt for not doing, not being or not achieving enough. To get some control bac

Building a Great Salon Team of Elite Performers

Jan 16th, 2020 4m 59s

Not only is Heather Yurko known for her achievements as a hairstylist, but her innovative methods for building great teams are also widely recognised. After researching the Navy Seals Mental Toughness Programme, she applied the training techniq

What Does It Take To Set Up and Grow a Successful Salon?

Jan 15th, 2020 8m

Many people dream of setting up their hair or beauty salon. Turning that dream into reality, learning the ropes of business and people management, and making it work when your livelihood depends on it, however, can often leave salon owners over

Deliver a Custom Branded Experience With the New Salon Branded Apps

Jan 10th, 2020 8m 49s

People are looking for experiences to which they feel resonate with who they are. Stand out from your competitors by owning your brand across your digital platforms and booking app! Allow clients to book into your salon 24/7 with the all-new Sa

Reach New Leadership Heights With the Salon Management Course

Jan 9th, 2020 4m 19s

See your business in a whole new light, take action, and bring it to new heights! The Salon Management Course is a free six-week program designed to develop your managerial skills and help you become the leader that not only does your business

7 Things to Put On Your Year-End Salon Financial Checklist

Jan 8th, 2020 4m 14s

Often overlooked or done too hastily, reviewing your salon or spa’s goals, business reports and strategy is the best way to set yourself up for growth. Costs tend to rise, and you need to ask yourself: are your stylists still bringing in enough

The Importance of Reviews & Getting to the Top of Google With the Phorest Online Reputation Manager

Jul 12th, 2019 8m 26s

By building and monitoring your business’ online reputation, you’re putting your salon or spa in the best possible position to get clients - new and existing - in more often, spending more. You know from your clients that you have an excellent

Save the Date: Conscious Hair & Beauty in London This August!

Jul 11th, 2019 3m 55s

With the damage to our environment and the increase of plastic waste an ever growing concern, becoming more knowledgeable about the products we use, our actions and habits is key in discovering how we can make friendlier choices for both the en

How Millennials Are Securing Your Future in the Hair and Beauty Industry

Jul 10th, 2019 5m 28s

The world is moving to an experience economy and businesses in the hair and beauty industry are well placed for this shift. Why, and how?Who wrote the article?Ronan Perceval is Phorest Salon Software's founder and CEO, a UK/Ireland-based salo

5 Surefire Ways to Lose Salon Fans on Facebook

Jul 9th, 2019 4m 30s

You're used to watching your salon Facebook page fans grow steadily, but have been getting more unfollows recently... Make sure you haven't been doing one of these things.Who wrote the article?Chris Brennan is a salon marketing specialist, pu

Stressed Out? Exercises & Benefits of Mindfulness in Salons

Jun 21st, 2019 5m 35s

Mindfulness a very old and very useful technique used to reduce everyday stress and help people cope with bad times in a more positive way. For the stressful life of a salon owner, it can be a massive help in trying to achieve a bit of peace of

Your Customers Tell Us Exactly What They Want to See on a Salon or Spa Website

Jun 20th, 2019 11m 3s

Phorest Salon Software research shows 46% of bookings happen when salons are closed; and 32% of salon and spa customers expect an online booking option. Find out more in this episode!Who wrote the article?Sorcha Mullis is an award-winning dig

11 Ways You Can Raise Money for Your Salon

Jun 19th, 2019 6m 35s

Funding your new business or expanding your existing one is exciting. This episode explores secured and non-secured ways to raise money. If you’re currently going through this and have some questions you’d like answered, you can always join Glo