Today on the podcast I'm joined by Mike C Young, a fourth-generation family business operator from Bakersfield, California, who explores into the secrets behind multi-generational success and lasting legacy in his new book 'The Farmers Code'.

Mike shares his perspective on the importance of building a personal brand that genuinely reflects your values and allows you to make an ever increasingly positive impact not only on family but the world.

Whether you are part of a multi-generational business or just starting out, this episode is packed with valuable lessons on creating a meaningful and enduring impact.

Some highlights

1. Building a Meaningful Legacy: Understand the foundation of your personal and business actions—focus on love, integrity, and respect.

2. Authenticity in Branding: Present yourself genuinely; it’s the cornerstone for developing a meaningful personal and business brand.

3. Multigenerational Business Strength: Foster a supportive environment that nurtures strengths and supports weaknesses, paving the way for sustained success.

Mikes Website : https://mikecyoung.com/

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