Though most people still refer to prepaid products as gift cards, that term has almost become a misnomer in today’s payments industry. Prepaid cards do so much more than carry gifts—not just for consumers but also for issuers. Savvy businesses use them to drive more consumer spending while increasing brand loyalty. To that end, Fiserv […]
The post The New Strategies Driving Digital Gift Cards appeared first on PaymentsJournal.
Podchaser is the ultimate destination for podcast data, search, and discovery. Learn More