‘Normal doesn’t actually exist we are all normal in lots of different ways ‘

In this episode, Kate is in conversation with Neville Wright, who built ‘Kiddicare’, into  the largest independent baby shop in the UK and is currently writing his second book ‘The Fleas that Jumped Higher’

Neville reflects on his experiences both as an employer responsible for staff and customers and as a child within an education system that viewed him as outside of ‘normal’

This podcast highlights the many different ways we are all normal and the importance of empathy and understanding between us all in the many interactions we experience throughout our lives.

KEY TAKEAWAYS

• It's important that staff in retail situations understand that aggressive outbursts from customers are not personal.
• An outburst is usually a sign of a problem and its vital that staff are able to recognise this. Training staff to deal with difficult situations and having a buddy system are successful strategies in the retail environment.
• Retail shops selling baby products can experience women who are suffering from post-natal depression and feeling over whelmed with a new baby.
• Emotions and feelings are heightened and magnified by post-natal depression it’s an important emotional distress issue for many women.
• It’s important to de-stigmatise things and being in a retail environment where the staff are trained can be hugely supportive.
• There is a strong argument for building people up both mentally and emotionally to be able to successfully stand up to the pressure of the typical working day.
• With a small amount of training, it is possible to make individuals much stronger and resilient.
• There are many people who have skills but struggle with some of the formal aspects of education.
• Normal doesn’t actually exist as we are all normal in lots of different ways.
• The self-esteem mindset can be quite entrenched until you understand it is not and helping an individual to understand this can be life altering.
• As an employer recognising what people are good at and channelling it leads to a more settled and successful work force.

BEST MOMENTS

‘It was only when I left school that I started to learn’

‘When you realise that someone is on the edge of tipping over you have to do something’

‘People who have come back years later and apologised for their aggressive outbursts’

‘It affects all the staff when one person is upset, it affects everyone for the whole day’

‘We started to train our staff to recognise if they were in the firing line it wasn’t personal’

VALUABLE RESOURCES

The Mental Health Revolution Podcast

The Answer is Yes - Now What is the Question? book by Neville Wright

Kate Ashley-Norman is creator of Positive Mind Management, the host of The Mental Health Revolution podcast, and a passionate speaker and trainer about our emotional wellbeing. She is seeking to change the nature and tone of the conversation around mental health for business owners, their workplaces and ultimately in their personal lives.

Kate has spent the last 25+ years running her own businesses, initially working running a six figure PR consultancy agency, then building a multi-million pound international property portfolio. Latterly she has dedicated her time to studying emotional mastery and positive psychology, while bringing up four children, and has used her experience and knowledge to create the Positive Mind Management programme specifically for entrepreneurs and small businesses.

The knowledge Kate has collated will help you to not only better understand your emotions, it will help you both improve it, and supercharge it during those more challenging times when emotional wellbeing can be compromised. Fear, procrastination, overwhelm, powerlessness, self worth – empire building is a hugely challenging process in its own right. The more power you hold within your own emotions, the more you can harness the power of those emotions, good and bad, to the benefit of your business and life in general.

Hugely practical and applicable, this revolutionary approach to mental health is putting the power back into the hands of each and every individual.

You can support The Mental Health Revolution, and contribute to the conversation in the following closed Facebook group - https://www.facebook.com/groups/238516643507943/

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Kate can be contacted anytime via her email: [email protected]

This show was brought to you by Progressive Media