Katie and Ros explore the place of creativity in modern media, from advertising to game show formats. They talk to the producers behind ITV’s The 1% Club and Channel 4’s Hunted. They’ll also hear about concerns over dating app Grindr’s use of user data and talk to media regulator Ofcom about new research into how audiences feel about politicians presenting current affairs programmes.

Guests: Cristina Nicolotti Squires, Group Director, Ofcom; Decca Aitkenhead, Chief Interviewer, The Sunday Times; Matt Bennett, Senior Executive Producer, Shine TV; Dean Nabarro, Co-founder, Magnum Media; Sir John Hegarty, Advertising Executive, The Garage Soho; Josh Parry, Senior Journalist LGBT and Identity, BBC; Zoe Schiffer, Managing Editor, Platformer

Presenters: Katie Razzall and Ros AtkinsProducer: Simon Richardson