This week on The MCA Prodcast Pat Murphy talks to John Hegarty, Co-founder and Creative Director at The Garage Soho & The Business of Creativity. He was a founding partner of Saatchi and Saatchi in 1970 and founded Bartle Bogle Hegarty in 1982.

Kristen Cavallo – Fostering Inclusivity and Innovation in Ad Leadership

24 days ago 35m 17s

This week on The MCA Prodcast Pat Murphy talks with Global CEO of MullenLowe Global Kristen Cavallo. Previously, Kristen stewarded The Martin Agency to great heights, including being named as U.S. Agency of the Year, Ad Age’s Agency of the Year

The Best of Season 2

Dec 20th, 2023 27m 24s

To mark the end of a really successful season 2, we bring you a very special episode of The MCA Prodcast as we look back on some of our favourite bits of advice that guests have given us over the last few months. Pat Murphy has been lucky enoug

Andrew Robertson – Understanding the balance between what’s important and what’s interesting

Nov 29th, 2023 35m 36s

This week on The MCA Prodcast Pat Murphy talks to Andrew Robertson, President & CEO of BBDO Worldwide where he’s worked with some of the world’s biggest brands including Meta, AT&T, FedEx, GE, Mars Inc., PepsiCo, SAP and Wells Fargo. He has bee

Anastasia Leng – The Measurability behind the Magic of Creativity

Nov 15th, 2023 38m 3s

This week on The MCA Prodcast Pat Murphy talks to Anastasia Leng, Founder & CEO of CreativeX, a technology company that powers creative-decision making for the world’s best brands by helping them to measure creative efficiency, consistency, rep

Melania Kulczycka – Creating Limitless Realities with Virtual Production

Nov 1st, 2023 26m 35s

This week on The MCA Prodcast Pat Murphy talks to Melania Kulczycka, Client Director at VuFinder Studios. Melania has supported the execution of projects using virtual production technology for brands such as Beko, Bosch, Veet, Calgon, and many

Rishad Tobaccowala – The Journey towards a New Era in Marketing

Oct 18th, 2023 43m 50s

This week on The MCA Prodcast Pat Murphy talks to author, speaker, and podcaster Rishad Tobaccowala whose extensive career has covered almost every area of marketing and strategy. Rishad spent nearly four decades at Publicis Groupe, and spent t

John Osborn – The Green Evolution of Advertising

Oct 4th, 2023 31m 10s

This week on The MCA Prodcast Pat Murphy talks to John Osborn, Director for Ad Net Zero in the USA. Originally launched in the UK, Ad Net Zero has grown to over 100 supporting companies, and now counts over 50 supporters in the US. John is lead

Nick Dodet – Innovation, Sustainability and the Future of Advertising in China

Sep 20th, 2023 31m 7s

This week on The MCA Prodcast Pat Murphy talks to Nick Dodet, Founder and Managing Partner at PIG China. Over the years, Nick has produced over 800 TV commercials, including some of the biggest films in Chinese advertising history. He’s worked

Jos van Oostrum – A journey from Zoology to Sustainability in Big Business

Sep 6th, 2023 35m 53s

This week on The MCA Prodcast Pat Murphy talks to Jos van Oostrum, Senior Director for Mars Sustainable Solutions at Mars Incorporated. Jos is a zoologist with a passion for our relationship with life on land and below water. At Mars, Jos leads

Nick Johnson – Regulation and legality in AI

Aug 23rd, 2023 25m 19s

This week on The MCA Prodcast Pat Murphy talks to Nick Johnson, Global Head of Tech, Media & Comms at international law firm Osborne Clarke. Nick is a leading advertising law and digital regulation specialist and advises the most successful bra

Efrain Ayala - The challenges of Diversity and Inclusion in Advertising

Aug 9th, 2023 29m 50s

This week on The MCA Prodcast Pat Murphy talks to Efrain Ayala, Global Creativity and D&I Director at Reckitt. With more than 15 years of experience under their belt, Ayala is known for their strategic approach to DE&I, which not only elevates

Matt Cooper - The ‘Little Black Book’ for the production industry

Jun 7th, 2023 22m 12s

This week on The MCA Prodcast Pat Murphy talks to Matt Cooper, Founder and CEO of Little Black Book which has grown from a humble guide about worldwide advertising hubs, to an editorially-led global news platform and creative industry fame fact

Tanya Bogin - Localisation is not just adapting words, it’s adapting nuance

May 31st, 2023 24m 33s

This week on The MCA Prodcast Pat Murphy talks with Tanya Bogin, Managing Director of Craft Worldwide in London. Tanya oversees end-to-end creative production operations, as well as global campaign localisation for IPG Partners and direct clien

Jeroen van de Waal - Building engineered reefs to restore habitats, regenerate biodiversity and absorb carbon

May 3rd, 2023 26m 20s

This week on The MCA Prodcast Pat Murphy talks with Jeroen van de Waal, a Dutch entrepreneur and conservationist passionate about the Oceans, who dediactes his life to Ocean Literacy and Ocean Health. Jeroen is founder of The Reef Company which

Richard Glasson - Tech Innovation and its effects on media production and consumption

Apr 19th, 2023 31m 32s

This week on The MCA Prodcast Pat Murphy talks to Richard Glasson, Global CEO of Hogarth Worldwide, the world’s leading creative content production company. Hogarth combines craft and innovation to bring work to life for clients such as Ford, R

Úrsula Mejía Melgar - Diversity, Inclusion and Sustainability in Advertising

Apr 5th, 2023 35m 19s

This week on The MCA Prodcast Pat Murphy talks to Úrsula Mejía Melgar, Marketing Director Southern Europe at the world’s leading premium drinks company Diageo. Úrsula is responsible for the strategy, marketing and innovation for the company’s p

Josh Tsui - What is a ‘regular career path’ in our industry?

Mar 22nd, 2023 29m 8s

This week on The MCA Prodcast Pat Murphy talks to Josh Tsui who is DePaul University’s Director of Innovation for the Jarvis College of Computing and Digital Media. Joshua Tsui spent over two decades working in video game development at EA and

Tina Fegent - A look inside marketing procurement

Mar 8th, 2023 39m 39s

This week on The MCA Prodcast Pat Murphy talks to Global Marketing Procurement Consultant Tina Fegent. Tina was one of the first to work in Marketing Procurement over 25 years ago, and has worked with many brands and organisations at a strategi

Steve Keller - Build your sonic strategy first

Feb 22nd, 2023 32m 20s

This week on The MCA Prodcast Pat Murphy talks to Steve Keller, Sonic Strategy Director at Studio Resonate, an in-house audio-first creative consultancy, offering support to brands that advertise on SXM Media's platforms: Pandora, SiriusXM, Sti

Darren Richardson - What will marketing look like in the metaverse?

Feb 8th, 2023 24m 59s

This week on The MCA Prodcast Pat Murphy talks to Darren Richardson. Darren is Global Senior Partner, Chief Creative & Technology at VIVALDI* and has worked at the cutting edge of creative campaigns around the world for more than two decades. D

Sergio Lopez-Ferrero - The changing media landscape and the shift towards personalisation

Jan 25th, 2023 23m 54s

This week on The MCA Prodcast Pat Murphy talks to Sergio Lopez-Ferrero, Global Head of Production at The Publicis Groupe. Sergio explains how the media landscape is changing, and with more outlets and more ways to engage with content creative

Introducing The MCA Prodcast

Sep 28th, 2022 52s

Welcome to The MCA Prodcast This is your fix for everything innovative in advertising production. On each episode Pat Murphy, MCA’s founder and CEO, will be talking to the movers and shakers who are driving the agenda and shaping the world of p

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