In this week's episode, Cassie covers: 

• How to focus on your ideal client's problems, versus your own, and how focusing ontheir challenges and solving their problems will make you a lot more money 
• The questions to ask if you want to be deeply connected to your best-fit client and create content that speaks directly to them and makes your offer no-brainer
• How to show your clients how doable, simple, and achievable your process and offer is
• How to easily set your offer apart from everyone else in your niche/industry 

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