Much of Justin Cross’ attitude toward health and wellness came from his time in the Navy — and it's not necessarily the impact you’d expect. 

As team leader for weapons check systems on fighter jets, Justin saw the importance of maintaining his physical fitness and “always wanted to crush” his PT score. So, he did that. But he had a sailor’s attitude toward playing hard, as well. 

“I like to take care of myself. I love to workout,” he says. “But at the same time — because you know what they say about sailors and cussing and drinking — you had to be able to hold your own. There’s no shortage of beer and whiskey.”

That’s a balance, between working and playing, that’s fed into his post-Navy attitude toward physical fitness and health. And it’s also a cornerstone of Earn Your Booze, a company and community that Justin is founder and CEO of. A lot of folks have a misconception about fitness, he says, that in order to be healthy, you have to eat granola and lettuce all day. “Cheat meals” conjure up just as much guilt as they do pleasure, and a hard line is often taken on whether you deserve to enjoy yourself in general. 

It’s a strict life, and one that Justin isn’t about himself. Through his company, he helps people live lives of accomplishing their fitness goals while also taking care of themselves through the occasional, guilt-free night out. Everything, as they say, in moderation. On this episode of “The Liam Church Show,” Justin breaks down for Liam what striking that balance and getting the best of both looks like.

What You’ll Learn:

• Why Justin is a big believer in using the word “investment” over “sacrifice” when it comes to choices around your physical health
• How he recovered and pivoted from the impact of owning an events-based business during the pandemic
• What celebrating looks like in his life today, and how he helps others do the same
• And much more!

Favorite Quote:

“Having a life that’s extremely strict, devoid of fun and devoid of any rewards is an unhealthy life.”

— Justin Cross

Connect with Justin - HERE

Connect with Liam: Facebook