This week’s episode revolves around the intersection of business, leadership, culture, and the impact of AI on the writing industry - but it’s so much more than that. 

My amazing guest shares insights she learned from her journey as a business owner, emphasizing the importance of fostering a positive culture, personal development, and team growth.

She tells us about their organization's rebranding efforts and the role of culture in decision-making, especially regarding technology adoption. 

Our conversation acknowledges the potential of AI in content creation, but we also stress the irreplaceable human element in creating custom content services. 

We also talk about reflections on reinventing the workplace culture, and balancing financial goals while maintaining a values-driven approach to business…

I hope you enjoy this episode and find it helpful to your business or your career!

ABOUT OUR GUEST

As the owner and CEO of WriterGirl, Christy Pretzinger transformed the landscape of healthcare content creation. She has built an industry-leading company that delivers superior content strategy and creation to healthcare brands across the country. Along the way, she also changed what it means to work at a growing organization. She’s a popular guest speaker for both organizations and podcasts, always ready to guide audiences on how to grow leaders and build an employee-centric workplace.

Christy has always been intentional about building her business based on kindness. That approach has proven to be good for people — and the bottom line.

Over time, Christy discovered her true calling: to create a workplace that nurtures personal and professional growth, resulting in an environment where people can thrive. She’s been featured on numerous podcasts, including From Founder to CEO, The Insight Interviews, Lead Like a Woman, Perky Caller Radio Show, Smart Business Revolution and Blossom Your Awesome.

See for yourself how Christy is reinventing the way people look at work. It all starts by building on a foundation of kindness.

You can learn more about Christy and her work here: www.linkedin.com/in/christypretzinger

ABOUT OUR HOST

Ken Eslick is an Entrepreneur, Author, Podcaster, Tony Robbins Trainer, Life Coach, Husband of 35+ Years, and Grandfather. Ken currently spends his time as the President & Founder of The Leaders Lab where he and his team focus on Senior Leadership Acquisition. They get founders the next level C-Suite Leaders they need to go from being an Inc. Magazine 5000 fastest growing company to $100,000,000 + in revenue. 

You can learn more about Ken and his team at

theleaderslab.co

Listen to more episodes on Mission Matters:

https://missionmatters.com/author/ken-eslick/