In this episode we’re diving into the rarely discussed but crucial topic of pricing in the creative industry, particularly for Photographers and Videographers at the beginner level and beyond.

We talk about how you can increase your prices with clients, and why increasing prices with new clients is the preferred method. But you have to consider opportunity cost, and why putting yourself in a position to succeed where you can win projects, lose projects, price high and price low is an extremely important position to get to.

In this episode, we’re discussing: 

• The reluctance in the creative industry to discuss pricing openly and whether price really matters
• Common challenges faced by creatives, particularly freelancers, in determining their rates
• Weighing opportunity costs and how to choose projects that benefit one's portfolio and career vs maximising profits
• Tactics for increasing prices, especially for established clients, and the concept of doubling rates with new clients
• Guidelines on budgeting for projects and maximizing profitability
• …and more!

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