Agents are the hard-negotiating, multi-tasking, contract-savvy industry experts, working to match the Talent they represent with paying clients. In what can be long contractual chains, agents provide a layer of protection for performers, who trust them to act in their best interest.

Our guest this time is Daniel Hinchliffe, managing director of the Soundcheck Group which includes a UK talent agency for actors and performers in theatre, tv, film and radio and also looks after directors and choreographers.

Daniel also happens to have a Law degree, a Master’s degree in Intellectual Property Law, specialising in Copyright Law and Artificial Intelligence, which has now led him to a PhD in the same area.

 All of the which means that Daniel is singularly well qualified to discuss the significance of Artificial Intelligence not only for Performance, but for the safeguarding of contracts, for the relationship between artists and agents and for the future role of agents, themselves…