In this episode of The Know, Like & Trust Show, we sit down with content optimization expert Zoe Hawkins to discuss the ins and outs of content optimization. We dive into: The importance of removing outdated and irrelevant content, the process of content optimization, and how it can have a significant impact on website performance. How content is like bread: it needs proofing, or time to marinate and sit. Zoe shares their background in journalism and content marketing, highlighting their passion for fixing poor content on websites. We also touch on the role of AI in content generation and the importance of giving work time to “proof” and develop. So sit back, relax, and get ready to learn all about content optimization in this informative and engaging episode. Let’s dive in!