What does it mean to be a 'Keeper of the Brand'?
It means looking out for opportunities to promote your business.
It means being good at crisis management.
It means protecting your company through the good and the bad.
In this episode, I talk to PR expert Paula Worthington about communicating your company's values, responding to criticism, and the dos and don'ts of building your brand.
See omnystudio.com/listener for privacy information.
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