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TikTok Wants to Be More Like Amazon. Amazon Wants to Be More Like TikTok.

TikTok Wants to Be More Like Amazon. Amazon Wants to Be More Like TikTok.

Released Friday, 27th October 2023
 2 people rated this episode
TikTok Wants to Be More Like Amazon. Amazon Wants to Be More Like TikTok.

TikTok Wants to Be More Like Amazon. Amazon Wants to Be More Like TikTok.

TikTok Wants to Be More Like Amazon. Amazon Wants to Be More Like TikTok.

TikTok Wants to Be More Like Amazon. Amazon Wants to Be More Like TikTok.

Friday, 27th October 2023
 2 people rated this episode
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TikTok is launching its Shop feature in the U.S. after mixed success in other countries. Meanwhile, Amazon’s Inspire feature brings short-form video to its shopping app. WSJ’s Meghan Bobrowsky on why the two companies are taking pages from each other’s playbooks. 

Further Listening:

-How TikTok Became the World’s Favorite App 

-The Billionaire Keeping TikTok on Your Phone 

Further Reading:

-Amazon Confronts a New Rival: TikTok 

Learn more about your ad choices. Visit megaphone.fm/adchoices

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