TikTok is launching its Shop feature in the U.S. after mixed success in other countries. Meanwhile, Amazon’s Inspire feature brings short-form video to its shopping app. WSJ’s Meghan Bobrowsky on why the two companies are taking pages from each other’s playbooks.
Further Listening:
-How TikTok Became the World’s Favorite App
-The Billionaire Keeping TikTok on Your Phone
Further Reading:
-Amazon Confronts a New Rival: TikTok
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