How the Stanley Cup Became the Internet's Favorite Water Bottle
Released Friday, 19th January 2024
1 person rated this episode
How the Stanley Cup Became the Internet's Favorite Water Bottle
How the Stanley Cup Became the Internet's Favorite Water Bottle
Friday, 19th January 2024
1 person rated this episode
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The Stanley Quencher, an insulated water bottle, is everywhere these days. And the popularity has been good for the company. Stanley generated $750 million in revenue last year. WSJ's Callum Borchers explains how a brand traditionally loved by outdoorsmen has become the new favorite of moms and teen girls.
Further Reading:
The New Office Status Symbol Holds a Lot of Water—and Has a Wait List
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