Product Marketing teams take all of the responsibility and struggle to have enough power to deliver what’s needed to happen. They often end up becoming enablers versus owners and executors of the whole product strategy. Derek talks to the elephant in the room and how he took his frustrations and started his own company.

Topics covered in this podcast:

1. Personal Mission to get people to understand true product marketing.
2. What is the ideal role of product marketing in corporate strategy development?
3. Why do product marketing teams often end up in enablement roles rather than driving strategy?
4. How can product marketers assert more influence and gain authority in strategic decisions?
5. What are the consequences for a company when marketing is sidelined in strategy creation?
6. Can you share examples where product marketing successfully led and influenced corporate strategy?
7. What skills are crucial for product marketers to be seen as strategic leaders rather than just enablers?
8. How does the dynamic between product marketing and other departments affect the strategy implementation process?
9. What steps can organizations take to ensure their product marketing teams have a significant voice in strategy discussions?
10. How has the evolution of marketing technology impacted the strategic role of product marketing?
11. What are the risks and rewards of empowering product marketing teams with greater strategic responsibilities?
12. The transition from frustration to starting your own company.


Connect with Derek
https://www.linkedin.com/in/derekosgo...
https://www.derek-osgood.com/
https://www.haveignition.com/ Dereks Company

Connect with Mickey
https://www.linkedin.com/in/mickeybha...

Support the Show.

Click Here to view the video version of this episode
Nominate someone or yourself to be on the show email us at [email protected]