In today's episode I’m talking about why handmade business owners need a funnel to get to $100k

 Things I talk about in this episode:

• A funnel is a v shape with the widest part at the top where you gather your people, and then filter them down through the funnel (or the V) to the bottom point where you get a buyer at the end
• A funnel sounds scary, but it’s not. It’s just a way to filter out those people who are not in your target market, and focus on those who are
• You don’t want to become just another Etsy shop, you want to build a brand
• Your funnel creates super fan profit generators (SFPG) through your target market and branding.
• SFPG means that you are connecting with them on another level, they love your brand so much, and they’ll tell everyone about you. They become super fans, they buy from you no questions asked
• You’d rather have 100 super fans who buy your products and become repeat customers, than 1000 people who don’t love your brand, and are not crazy about your products
• You become an expert by using content marketing to show yourself as an authority. This builds trust with your brand, and this is so important to getting more sales.
• You build trust through the funnel, so this is why you need one in place
• Your brand needs to always stay at the top of customers' minds when they need your product. 
• Do you feel like you’re constantly on a hamster wheel trying to get new people in and getting views and sales? Then you are ignoring your tribe who have already bought from you
• You are twice as likely to convert those who have already bought from you, than those who haven't’ 
• The Handmade Bosses Success Academy teaches you how to sell naturally on Etsy and beyond

Links from the episode:

• Interested in enrolling to the Handmade Bosses Success Academy? - https://www.handmadebosses.com/HBSAenrol 
• The 3 Step System To Skyrocket Your Etsy Conversion Rate - https://www.handmadebosses.com/conversion
• The 30 Day to A Kick Butt Etsy Shop Launch Plan - https://www.handmadebosses.com/30days
• Find out more about Steph -
  https://www.handmadebosses.com/aboutsteph

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