0:01

Nowadays, I am constantly learning. I'm probably learning

0:03

more at this stage in my life than

0:05

I did when I was 18 or 22.

0:09

But I think that I am more engaged

0:11

in learning because the things that I'm learning

0:13

are the things that I'm seeking out and

0:15

investing in very specifically. Hey,

0:18

my name is Jenna Kutcher and I am

0:20

obsessed with all things business, marketing numbers, and

0:22

helping you to navigate both the messy and

0:24

the magical seasons of this thing called life.

0:27

I'm a small town mama who took a $300 camera,

0:29

grew a successful photo biz, and now I

0:32

work from home and run a seven figure

0:34

online business. I teach you the tried and

0:36

true secrets to building a career you adore.

0:38

Shy away from the real talk? No

0:40

way. Money, hardship, growth, loss, and

0:42

marketing are all topics we discuss here.

0:45

Think of this as your one-stop shop for happy hour

0:47

with a gal pal mixed with business school. Pull

0:49

up a seat, make sure you're cozy, and get

0:52

ready to be challenged and encouraged while you learn.

0:54

This is the Gold Digger Podcast. It

0:58

is time for an Ask Me Anything

1:00

episode today and we're going in a

1:02

bunch of different directions. When

1:04

I asked you what you were curious about, what

1:06

you wanted to ask me, the questions were amazing.

1:09

From how to schedule your day to

1:11

delegating the right tasks in business, in

1:13

life, to my favorite snacks, how to

1:15

get into a health routine, and the

1:17

perfect recipe for a homemade latte. We

1:20

are going in a bunch of different directions, but I

1:22

hope that it's going to be a fun ride. This

1:25

episode is all about you. My amazing

1:27

listeners. Honestly, I love doing

1:29

these episodes. Today we

1:32

are diving into all the questions you have

1:34

about life and business and basically everything in

1:36

between. Thank you so much

1:38

to those of you who sent in questions,

1:40

your curiosity, and your engagement. It means the

1:42

world to me and it makes these episodes

1:44

super special. The questions from

1:46

this episode today come from our Gold

1:49

Digger Podcast Insiders Facebook group and our

1:51

Gold Digger Podcast Instagram page. These are

1:53

both really great places to hang out

1:56

if you want to connect with other

1:58

people just like you in the pursuit of life. of their

2:00

biggest goals. We have a community of over 300,000 people just

2:02

like you, listeners of

2:05

this show, side hustlers, entrepreneurs, mothers. There are

2:08

so many people that are waiting to connect

2:10

with you. So if you are not a

2:12

part of our community at large, take a

2:14

minute, go to the show notes or the

2:17

show description. We've linked up the Facebook group

2:19

and our Instagram page for you to join

2:21

in on the fun. And without

2:24

further ado, let's dive on in

2:26

to all the questions you have

2:28

for me. Okay, real talk, are skinny

2:30

jeans out or are they in? My friends and

2:32

I continue to have this debate and it just

2:34

goes to show that trends come and go and

2:36

come back again. And the same goes

2:39

for marketing strategies like who can even keep up?

2:41

Luckily HubSpot makes it their job to keep

2:43

marketers on trend and on track to hit

2:45

their goals. Their 2024 State of Marketing Report

2:49

is an all in one guide for everything

2:51

happening this year and how marketers can best

2:53

approach it all. HubSpot surveyed more

2:55

than 1400 marketing pros across

2:57

the world and curated the top trends

2:59

they're thinking about. Sure, there's AI,

3:01

but there's honestly so much more.

3:03

The report covers everything from increasing

3:06

awareness and engagement to ensuring privacy

3:08

and boosting efficiency and growth. and

3:14

keep on winning into next year.

3:17

So friend, do not get caught

3:19

hopping on an old trend. Visit

3:21

hubspot.com/state of marketing to get your

3:24

free copy of the report today.

3:26

That's hubspot.com/state of marketing. Buckle

3:29

up and here we go. So the first

3:31

question comes from KindaOrganizing on Instagram.

3:34

She says, how do you schedule your day as an

3:36

ADHD business owner and a

3:38

mom? So last week's episode, if

3:40

you haven't listened to it yet,

3:42

go listen to it. It is

3:44

all about batch working strategies. And

3:46

I talk about having themed days.

3:49

And this has been so transformative for me.

3:52

So usually, the first

3:54

part of my day is dedicated to straight

3:56

up momhood, making breakfast, getting kids

3:58

dressed, doing hair. getting them out

4:00

the door and then my day begins once they

4:02

leave to bring it Coco to school and Then

4:05

oftentimes I'll take a break around noon and

4:08

I'll help put Quinn down for her nap

4:10

And then I am either watching a monitor or just

4:13

like available to jump in so that Drew can have

4:15

a little bit of time to himself And

4:17

then generally speaking they get home around 4 p.m And

4:19

then I'm on mom mode until the kids go to

4:21

bed at 7 So that's kind of

4:23

how the day is broken up when it comes to work

4:27

Batch working has been the

4:29

best blessing for my busy brain

4:32

so that I can try to stay

4:34

more one-track minded because My

4:36

tendency is to contact switch to feel like

4:38

I'm staying super busy But when I'm doing

4:40

that when I'm constantly switching tasks or having

4:43

a million tabs open and not really clear

4:45

on what I need to Get done. Those

4:47

are the days where I feel like I

4:49

worked all day, but I didn't actually accomplish

4:52

anything And so this year I've been really

4:54

trying to honor rhythms to

4:56

try to stack my days when my

4:58

energy is the highest and kind of

5:00

leave a little bit of bandwidth and wiggle room

5:03

for The afternoon and really just

5:05

be conscious of like what is my

5:07

dream day? What does that rhythm look like? How can

5:09

I honor that that does not mean that every

5:11

day is perfect? Recently we had

5:13

like an entire week of snow days

5:15

so that both kids were home no

5:17

childcare Juggling everything like trying to work

5:20

it out And so there has to be this

5:22

level of flexibility and I often have to remind myself

5:24

The reason why I love entrepreneurship and pursued it

5:27

in the first place was for freedom and flexibility

5:29

And so just trying to

5:31

remain nimble and open as much

5:34

as I possibly can so that I can try to

5:36

juggle both One thing that I

5:38

am working on a little bit more is taking

5:40

just like a five minute breather

5:43

Before transitioning from work into motherhood

5:46

Oftentimes I will work until the very last minute

5:48

Slam down my laptop and then go and be

5:50

with the kids and when I

5:52

do that My brain is still in work

5:54

mode and I have a really hard time

5:56

detaching that and so I've been trying

5:58

to get into this practice of like just taking

6:00

a minute to ground myself to

6:03

kind of close off all the brain tabs

6:05

of the workday and scoot into

6:07

motherhood. And then the final thing that's been so

6:09

helpful for us is we have this box that

6:11

is in our pantry and that's where our phones

6:13

go and it tracks how much time our phone

6:15

is in the box. So it's

6:17

like gamified for not being on your phone. And

6:20

Drew and I have a rule that like we are

6:22

not on our phone in front of our kids as

6:24

much as possible. And so generally speaking

6:26

like when the workday is done my phone goes into

6:28

the box. I don't take it out until after the kids

6:30

are in bed. That just helps for

6:33

me to stay more present with them and

6:35

just be like more in their world. So

6:37

definitely not perfect. Still learning a lot

6:40

about my brain and trying to honor

6:42

the rhythms and this season of life.

6:46

Okay next question is, Derika Buckner on

6:48

Facebook said, what was the biggest risk

6:50

you took in your business that paid

6:52

off other than starting your photography business

6:54

and then pivoting? Okay right

6:56

away when I get asked this question, this is what

6:58

I think about. So one of

7:00

the greatest risks I took was joining

7:02

a mastermind and it wasn't just a

7:05

small mastermind. It was a very high

7:07

ticket mastermind. And

7:09

what was super interesting and what I'm really

7:11

grateful for is one, I made this huge

7:14

investment on myself. I believe it was like

7:16

$20,000 which was a ton of

7:19

money at that time for us. But

7:21

I also put myself in a room with people that

7:23

were doing very different things than I was. So

7:26

it could have been really easy for me

7:28

to try to join a photography mastermind and

7:30

be with other photographers because that's where I

7:32

was in my career. But

7:34

I joined a mastermind that totally stretched

7:37

me. It was with people who had

7:39

podcasts and YouTube channels and courses and

7:41

memberships and masterminds of their own. And

7:44

so when I think about that investment, I

7:46

remember being really nervous but also feeling really

7:49

sure. And one thing that I've

7:51

learned about myself over the years is when

7:53

I make a large investment in myself or

7:55

in my business, I am dead

7:57

set on proving that it was a worthy

7:59

investment. So I am all in, I

8:01

will participate in every single facet of

8:03

it, I will take action and implement.

8:06

And so joining that mastermind was probably one

8:08

of the biggest risks. I remember writing out

8:11

the initial check and Drew thought that was

8:13

the total amount and that was like the

8:15

deposit. And I remember thinking, okay,

8:18

I got to like after this first meetup,

8:20

I've got to like apply what I'm learning

8:22

to earn this money back to really prove

8:24

like that this was smart. And I did

8:27

that and then some and the connections I

8:29

made in that mastermind have totally changed my

8:31

life. And they're still friends I have

8:33

to this day years and years and years later. So that

8:35

was probably my first really big

8:37

investment in myself and in my

8:39

own development and growth. The

8:42

next question is from Julia Duca

8:44

five on Instagram. And she says,

8:47

what's your opinion on college versus

8:49

experience versus certifications? I feel like

8:51

this is a juicy one. And

8:54

I'm going to try to answer this as

8:56

best as I can. So I've actually had to

8:59

think about this a lot, specifically

9:01

in setting aside money for my

9:03

daughter's futures. And there

9:05

are different savings plans that you

9:07

can put aside money for your

9:09

children for college or university. And

9:12

I really had to pause and ask myself like, what

9:14

if my kids don't want to go to college? And

9:17

I will say that I think

9:20

college is amazing, not

9:22

only to get a degree, but

9:24

I also just think that that's such

9:26

formative years in your life. And

9:29

when I think about college, I think about

9:31

figuring out how to be on my own

9:33

and having to be accountable and showing

9:36

up to class and practice because I was on

9:38

the diving team. I met Drew there, I met

9:40

some of my best friends there. I joined Bible

9:42

studies, like there's just a lot

9:44

of really formative things that happened in

9:46

those four years beyond the learning. And

9:48

obviously the learning is so valuable. And

9:51

so I definitely think

9:53

college is super powerful.

9:56

But when I look at it, I

9:58

think it's really powerful for that. stage

10:00

of life. So for those years, if

10:03

I were at my current age and having

10:06

to make a decision, do I go to

10:08

college or do I get a certificate or

10:10

get experience? I would choose

10:12

the latter two options because I'm

10:15

not necessarily going to college for

10:17

those experiences per se. And so

10:20

nowadays, I am constantly learning. I'm probably learning more

10:22

at this stage of my life than I did

10:25

when I was 18 or 22. But I think

10:27

that I am more engaged in learning because

10:32

the things that I'm learning are the things

10:34

that I'm seeking out and investing in very

10:36

specifically. And so again,

10:38

I think college is powerful. I have

10:40

nothing against it. But I honestly think

10:42

that I like it even

10:45

more just for the experience of it

10:47

and for what you

10:49

learn about yourself in that setting

10:52

later on in life when you're different in your

10:54

career or you're pivoting or things like that. I

10:56

think there are so many different ways that you

10:58

can learn. And for me,

11:00

the best ways I've learned online courses,

11:03

masterminds, mentorship,

11:06

investing and those types of things. And that's

11:08

where I think you get the opportunity to

11:10

turn decades into days when you get to

11:12

invest and learn systems and things from other

11:15

people that can save you time, money, energy

11:17

and frustration. So that's my opinion.

11:19

If my children want to

11:22

go to college, I will absolutely support

11:24

that. If they don't want to

11:26

go to college, I definitely want them to

11:28

have a very solid and thought out plan

11:30

of how they are

11:33

going to navigate those years outside of

11:35

high school. That's just my thought.

11:37

And guess what? It's probably going to change. My

11:39

kids are five and two. So I'm going to

11:41

guess that this thought might change. Okay. Trisha

11:44

Lancaster on Facebook says, as a mom and

11:46

wife and entrepreneur, what tasks and chores will

11:48

you not do ever? And that

11:50

you make sure you delegate. So

11:53

I don't think there's anything that

11:55

I'm above doing. I mean, I

11:57

was out shoveling snow and using

11:59

our leaf. blower to blow off our patio

12:02

when we got our recent huge snowfall.

12:04

So there's like nothing in my life

12:06

that I feel like I'm above because

12:08

at some point or another, I've done

12:10

basically everything. I will say,

12:13

so we have amazing house cleaners that

12:15

come every other week and that is

12:17

such a blessing for us. I

12:19

love them. I love them as people and it

12:22

just really helps like freshen

12:24

the house up. We are very, very

12:26

neat and tidy people. A lot

12:28

of times people will like show a better house and they'll

12:30

be like, wait, like, did you know we were coming? Like

12:32

we're just, we like to have things very

12:35

clean and calm within our house. The

12:37

house cleaners are huge. I

12:39

am a person where like I

12:41

would weigh rather outsource like snow

12:43

removal or sometimes even yard work,

12:46

but Drew enjoys doing those things. So I

12:48

have to like let that go. Yeah,

12:50

that's really it. One thing that's been so

12:52

amazing is that we have a part-time nanny

12:54

who comes for about six hours, two days

12:56

a week and when Quinn naps,

12:59

she does our laundry. Having

13:01

help with laundry has been such a game

13:03

changer. Oh my gosh, that's been amazing and

13:06

that's really it. I feel like I

13:08

do most of the normal things, but

13:10

having those like extra support things have

13:12

been amazing. I am just someone where

13:14

I look at my time as money

13:16

and so most of the

13:19

time it would make sense to outsource basically

13:21

anything in my opinion so that I could

13:23

either be working or with my kids, but

13:25

sometimes I realize like there's joy in the

13:28

slowing down and doing things

13:30

and I'm learning that a lot through my sourdough

13:33

bread experiments that I'm doing right

13:35

now. I'm just learning that like

13:37

good things take time. So I'm learning all that. Felicia

13:40

G asked, what is the best part and

13:42

the hardest part of this stage of motherhood

13:44

for you? Okay, so my

13:47

kids are five and two and

13:49

this is honestly such an amazing

13:51

time. I feel like I cry.

13:55

I love this stage of

13:57

motherhood so much. I don't

13:59

know why I'm so emotional. They are just

14:02

amazing girls like they are

14:05

so independent and joyful and fun and

14:07

they love each other and I don't

14:10

know there's just been so many experiences lately where

14:12

I feel like Drew and I look at each

14:14

other and we're like we're out of the weeds

14:17

in so many ways. It's

14:19

just amazing to watch them come into

14:21

their own and they're so

14:23

individual and I love them for that.

14:25

I love how they're so uniquely themselves

14:29

and there's so many little moments like recently

14:31

I took Coco to the dentist and I

14:33

didn't realize mine and her appointments were at

14:35

the same exact time and so she

14:38

had brought books along and all of a sudden

14:40

they come back and call her name and she

14:42

had to go back by herself and I could

14:44

hear her talking to the hygienist and talking to

14:46

the dentist with confidence as a five-year-old and like

14:49

just a few years ago she wouldn't even leave

14:51

the room without me and like seeing just like

14:53

that independence and that confidence is so beautiful. The

14:56

other day we were at her lake house and

14:58

she said like mom and dad I'm gonna go

15:00

play outside and like we both looked at each

15:02

other and we're like we trust her she's

15:04

good and so it's just hitting a different

15:06

stage and then Quinn is like so easy

15:09

going go with the flow. She's

15:11

hilarious she's too and she talks

15:14

in complete sentences she is such a

15:16

good communicator and I love

15:18

it because she's starting to assert herself more

15:20

because for her the first two years of

15:22

her life she's just literally gone with the

15:24

flow but she's asserting herself more and I

15:26

like love that too she's just this like

15:28

strong confident little girl she's so great. The

15:31

hardest part I will say is

15:33

that my kids are more conscious

15:35

of if I'm working or not

15:38

so it's cute because they'll say like mom you got

15:41

to go to work and I'm like yep got to

15:43

get work done and like they're okay with it but

15:45

I feel like I am very conscious of like I

15:47

want them to know like I'm always available for them

15:49

and things like that and honestly I'm

15:51

working rather part time right now but

15:54

there is still that mom guilt of

15:56

just different things that pop into my

15:58

brain of like. I should be doing more, I

16:00

should be with them more, I should do this and it's like,

16:02

okay, I'm working very part time.

16:05

They're always with a parent basically and so

16:07

that has just been the thing that's always

16:09

ongoing and the only way that I can

16:11

really combat that and continue to combat that

16:14

is just being very grounded in what I'm doing is

16:16

what I'm meant to be doing right now in this

16:18

moment. So right now I'm working,

16:20

I'm meant to be working, this is where I'm

16:23

most powerful. When I'm with them in an hour,

16:25

that is going to be the most powerful decision

16:27

at that time and I actually love that they're

16:29

seeing me in this stage, you

16:31

know, going to a sourdough bread

16:33

making class with my mom and just like

16:36

doing things for myself as well because I

16:38

want them to see that like when they

16:40

are older and grown up, like they can

16:42

have passions too outside of motherhood. Okay,

16:45

Hannah Michelson once says, what's your favorite

16:47

coffee order or how do you make

16:49

it at home? I

16:52

actually only like drinking my

16:54

own coffee how I make it and I'm

16:56

very particular and so now

16:58

when I go to a coffee shop, I just

17:00

don't love it. There's only one place in the

17:03

whole world that I love more than my own

17:05

coffee and it's a place called Kaleidoscope in Scottsdale

17:08

and they make the best nootropic

17:10

coffee in the world. I

17:12

crave it, Drew gets mad at me because I want to go every single

17:14

day when we're in Arizona but I

17:16

have been making my own homemade cashew

17:19

milk every single week for two months

17:22

it's so easy to do and it is

17:24

so delicious with your lattes. So

17:26

over COVID we bought an espresso and then

17:28

we got the little milk frother and I

17:31

make my own homemade cashew milk on Mondays

17:33

and then I have it for all week

17:36

and I make a little cashew milk

17:38

latte with some honey and sometimes some

17:40

cinnamon on top. It's so delicious but

17:42

cashew milk is so creamy and it's delicious

17:44

and it's really easy to make and it's fun

17:47

to make something on your own. I don't know

17:49

who I'm becoming but that is my favorite coffee

17:51

order and then sometimes in the

17:53

afternoon I'll make a second cup and I'll

17:55

just do a Keurig and then I'll add

17:58

in the Four Sigmatic creamer. They have this

18:00

really good creamer that has like nootropics in

18:02

it and I'll also do a

18:04

little scoop of collagen in it and so oftentimes

18:07

I have two coffees a day but I love

18:09

making them for myself. I love them at home.

18:11

Whenever I have a latte out and about it

18:13

tastes so sugary to me. I

18:15

don't love it. So interesting. Hey,

18:18

gold diggers. Lately,

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18:23

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our last house, we had their sofa and leather chairs.

18:47

At our lake house, we have their dining table and

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18:53

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we all know the B2B landscape can be

19:51

a bit complex. From lengthy

19:54

buying cycles to complicated decision-making processes,

19:56

reaching your target audience can be

19:58

tough. a solution

20:00

tailored just for you. LinkedIn

20:03

Ads. A whopping 79% of B2B

20:05

content marketers say

20:07

LinkedIn produces the best results for paid

20:10

media. That's because with LinkedIn Ads, you're

20:12

not just casting a wide net and

20:14

hoping for the best, you're strategically building

20:16

relationships and driving real results. We're talking

20:18

about a platform with over a billion

20:21

members, including 180 million

20:23

senior-level executives and 10

20:25

million C-level executives. You

20:28

are networking with the actual decision

20:30

makers. And LinkedIn's targeting and measurement tools

20:32

are specifically designed for B2B marketers, meaning

20:35

you're not wasting time or money on

20:37

irrelevant leads. In fact, in the tech

20:39

industry, LinkedIn Ads have been shown to

20:42

generate 2 to 5 times

20:44

higher return on ad spend compared

20:46

to other social media platforms. Using

20:49

LinkedIn Ads allows you to stay ahead

20:51

of the curve when it comes to

20:53

industry trends and developments, whether it's finding

20:55

the perfect partner for a collaboration or

20:57

uncovering new opportunities for growth. LinkedIn can

21:00

be your secret weapon. Make B2B marketing

21:02

everything it can be and get $100

21:05

credit on your next campaign. Go

21:07

to linkedin.com/ goal

21:09

to claim your credit.

21:11

That's linkedin.com/goal. Terms and

21:13

conditions apply. Okay,

21:16

Joanna Newkirk on Facebook says,

21:18

is it possible to build

21:20

an affiliate business using

21:23

Pinterest only? I'm interested in a

21:25

business that will generate an extra

21:27

income. Okay, so let's answer this

21:29

question. So to

21:31

build an affiliate marketing business only

21:33

on Pinterest. Yes, it is possible,

21:35

but it's not necessarily what I'd

21:37

recommend. So we love

21:39

affiliate marketing. We drive seven figures

21:42

of revenue in affiliate revenue every

21:44

single year. Affiliate marketing is huge

21:46

for us and we love it. We love talking

21:48

about things that we love. So easy to do.

21:51

When it comes to Pinterest, the goal

21:53

of Pinterest is to connect people with

21:55

what they're searching for. So if

21:57

you were to just run a straight up affiliate where

22:00

you are literally just linking

22:02

your pins to affiliate links,

22:05

it probably wouldn't do great. You

22:07

might get a little bit of revenue but it's not

22:09

like you're creating a true customer or a fan. How

22:12

we use Pinterest for affiliate marketing

22:14

is we create amazing resources about

22:17

topics that people might be searching

22:19

about like five non-toxic skincare products

22:21

you need to have or our

22:23

favorite email marketing software. And

22:26

when people click on the pin, it takes them

22:28

to our blog where we actually explain, here's why

22:30

we love this, here's my own story, here was

22:33

my transformation, here's what I've learned about this with

22:36

the affiliate links baked into the

22:38

content. So you could totally have

22:40

an affiliate marketing business on Pinterest

22:42

but you need to understand that

22:44

Pinterest is a search engine and

22:46

when you upload a pin, you can connect it

22:48

to any URL. It would

22:50

be so much smarter to connect it to

22:53

a URL that you own and can control

22:55

like a website or a blog so that you

22:57

can capture that person's attention because if they like what

22:59

you've got for one post, they might like what you've

23:01

got in the future. When you capture

23:03

them for your email list, then you can be

23:06

in touch with them and they're not just a

23:08

one and done customer where you're collecting a small

23:10

affiliate commission but there's someone who ongoing checks

23:12

their email or stays in touch with you

23:15

and trust your recommendations for future things. So

23:18

yes, you can run an affiliate marketing only

23:20

on Pinterest using that as a platform but

23:22

you have to think through how are you

23:24

creating content around those affiliate products so that

23:27

you are selling them in a meaningful way

23:29

and not just linking to someone else's shopper

23:31

and external place and then also how are

23:33

you capturing that person's information so that you

23:36

can have more of a lifetime

23:38

value with that person instead of just a

23:40

one and done transaction. I hope that makes

23:42

sense. If you want to learn

23:44

more about Pinterest and kind of understand the strategy

23:46

and how it works, you can go to my

23:48

free training. It shows you how to 20 extra

23:50

traffic in under an hour a week without paying

23:52

for ads. You can head to

23:55

teachmetopin.com. That's teachmetopin.com

23:57

and sign up for that

23:59

masterclass. might help break it down how it

24:01

all works a little bit better. Okay,

24:03

Woods and Ivory says, what is your

24:06

favorite gluten-free snack? Oh my gosh, this

24:08

is such a good question. I

24:10

love, okay, this is kind of a

24:12

Minnesota one. Hopefully other people know what I'm

24:14

talking about. Have you ever had,

24:16

I think we call it like Midwest

24:18

sushi, it is ham and

24:21

then cream cheese and then a pickle and you

24:24

roll it up and you slice it up. It

24:26

is so good. So

24:28

that is one of my favorite snacks,

24:30

which is embarrassing. But I literally remember

24:32

I was like two days postpartum in

24:34

bed with Coco and drew Brom Ham

24:36

this plate and it was like cheese

24:38

and ham and pickle roll ups and I

24:41

was just like the happiest person. I also

24:43

love cheese. Like I love good cheese, like

24:45

good sharp cheddar cheese. So cheese and

24:48

crackers. We recently found

24:50

some really good gluten-free pretzels. So there's

24:52

one brand called Quinn, really, really good.

24:54

And then Snyder's actually has a good

24:56

gluten-free pretzel. I'm trying

24:59

to think of what else I love. I

25:01

love so many things. I love nuts. How

25:04

boring is that? But I love nuts. Yeah,

25:06

I like a lot of different things. One

25:08

thing that's been interesting in terms of the

25:10

gluten-free world is I've been gluten-free for seven

25:13

years now and recently

25:15

both of our kids went

25:17

gluten-free. So we've been navigating

25:19

that as parents and

25:21

overall, it's actually been going really well and it's

25:23

been an easy transition just because all of my

25:25

stuff was gluten-free. So my kids were pretty aware

25:28

of it. We've just been

25:30

very hyper conscious around the language about it

25:32

and how it makes us feel and just

25:34

like symptom tracking and things like that. So

25:37

that's been interesting but I've had to find

25:39

more snacks and get a little bit more

25:41

creative especially with my kids. Okay,

25:44

Amy E. Bowling on Instagram says,

25:46

how do you evolve when there's

25:48

literally no time for anything else?

25:51

I get it. Boy, do I get it. So

25:54

here's what I will say. I actually have a

25:56

chapter about this in my book called How Are You Really?

25:59

Where we talk about the enough point and every

26:01

single time I've had these

26:03

like skyrocketed results in my

26:05

career, there's been one thing

26:07

present and that thing that

26:10

is present is creating more time and

26:14

I recognize that all of us are busy, right?

26:16

Like I laugh when somebody says like, oh when

26:18

life slows down, we'll get together. Like has life

26:20

ever slowed down? It's only speeding up. But

26:23

at the same point too, like the

26:25

first time this happened for me was

26:27

when I went from making six figures

26:29

as a wedding photographer and being burnt

26:31

out saying, I would way rather make

26:33

$50,000 a year and have a life

26:35

again. That was the first big decision

26:37

that allowed me to free up time

26:39

and with that time I learned all

26:41

about digital courses and my life changed

26:43

and my income changed even when I

26:45

wasn't even focused on that. And

26:48

so every time I've seen a huge jump

26:50

or change in my business or my

26:53

brand, it has all been rooted in

26:55

time. And so the

26:57

first thing is figuring out how do

26:59

you say no to other things? If

27:02

you are looking to evolve or have more

27:04

time to work on your business or the next

27:06

phase of it or stage of it, you

27:09

have to figure out where can you steal time from

27:11

and that means that you're probably going to have to

27:13

say no to things that you're currently saying yes to.

27:16

And for me, I've had to often say,

27:18

okay, what is my enough point? Like what

27:21

is the point where I feel safe and

27:23

secure? I know all of our bills will

27:25

be paid. I'm not going to be stressed

27:27

financially but then I'm saying

27:29

no to everything beyond that. And

27:31

when I look at even my wedding career as a

27:34

wedding photographer, I went from 25 weddings

27:36

to 27 weddings to 30 weddings. Then I

27:38

cut down to 15, then I went down to 8,

27:40

then I went down to 4 and so I was

27:43

still hitting my enough point each

27:45

year but I started to recognize like

27:47

my time is more valuable in other

27:50

places. The other thing is putting

27:52

your phone away more so do not disturb, logging

27:55

out of apps, deleting them from your phone and

27:58

setting aside like super. focus time

28:00

where you can dive in and get

28:05

more creative juices flowing and

28:07

then just getting really honest

28:09

about your

28:31

user habits with devices technology

28:33

social media and more. Okay,

28:36

Shelley Norns on Facebook says,

28:39

how do you always have an endless supply

28:41

of beautiful relevant and natural photos of yourself?

28:43

Are they all taken by a photographer? Do

28:45

you set up your own selfies? If so,

28:48

how and how do you organize them for

28:50

future use? Okay, this made me laugh because

28:52

I do not feel like I have an

28:54

endless supply of images. I feel like maybe

28:56

a couple years ago I did when I

28:58

was really shooting content for social media on

29:00

an ongoing basis. I feel like I have

29:02

fallen off of the bandwagon. So

29:05

one time a year, I do a branding shoot.

29:07

So these are the images that go on

29:09

my website in my ads on my graphics,

29:11

like basically everywhere where it's just focused on

29:14

me. It's not my family. It's just me.

29:16

I'm going through outfits to figure out, okay,

29:18

how do I want to put myself forward

29:21

as a brand? So that's one time a year.

29:23

You usually get a couple hundred pictures. So like

29:25

you could probably do one of those and have

29:27

enough content for a very long time. We

29:30

also do family photos a couple times a

29:32

year. Now keep in mind, I don't show

29:34

my kids faces on social media. And

29:37

so what we share from those sessions

29:39

is very limited. We usually share just a

29:41

few shots there. And then

29:43

lately, since I've been posting more

29:45

reels than still images, I am

29:48

just using content that I am shooting

29:50

myself in my home. So I have

29:52

a little tripod. If you're watching this

29:55

on YouTube, you can see. And

29:57

it just connects to my phone. So

30:00

it's this little tripod and then I have

30:02

a magnet on my phone and I can

30:04

very easily set it up, hit record, shoot

30:06

content. Is this my favorite type

30:08

of content creation? No, but B-roll

30:11

content of just like your everyday life

30:13

does really well on social and so

30:15

sometimes Drew teases me because he used

30:17

to shoot a ton of my content

30:20

and now that we switched to more video and

30:22

less photos, he doesn't actually shoot my content very

30:24

much anymore at all. And so

30:26

a lot of times I'll just set up my camera

30:28

and my phone and hit record and

30:31

just be recording like silly tasks like making

30:33

a salad or making my coffee or walking

30:35

on the treadmill like whatever that is and

30:37

then I have an entire album on my

30:40

phone titled B-roll and so when I go

30:42

to make content, I have all those different

30:44

videos right there ready for me to use.

30:47

So it's not the most fun

30:49

thing in the world but it is very

30:51

handy when you're trying to create content. And

30:54

I would just say like you're never going to

30:56

feel ready, you're always going to say like oh

30:58

when I curl my hair, the next time

31:00

I have lipstick on or when I lose five pounds

31:02

or whatever it is, whatever your excuse is for not

31:04

getting in front of the camera, just

31:07

start getting in front of the camera. If

31:09

you have the ability to book a branding

31:11

session with a local photographer, do that. You

31:13

can knock out so much content in a very short

31:15

amount of time and you can use that content over

31:17

and over again and then ask loved

31:20

ones to take pictures of you like as

31:22

embarrassing and silly as it is. People

31:24

that love you see you with such beautiful eyes and

31:26

they'll help you get the content that you need. Alright,

31:30

Amy Kelly Photography on Instagram says, I'm

31:32

a photographer of 10 years. I want

31:34

to scale my business and start offering

31:36

products, courses and mentoring. How do I

31:39

overcome myself limiting beliefs? I'm overthinking everything.

31:41

Okay, so Amy

31:43

has a decade of experience.

31:46

Do you remember earlier in this episode when I said you can

31:48

turn a decade into a day? What

31:50

is what you can do when you have

31:52

experience and you have found success no matter

31:55

what it is that you're doing, no matter

31:57

what industry you're in, no matter what project

31:59

you're working on, if you've gotten yourself

32:01

or someone else's results, you

32:03

have something to teach and share. You

32:06

have created a system, a strategy,

32:08

a flow. You've probably been frustrated. You've

32:10

probably wasted time and money. You can

32:12

save people from all of that with

32:15

teaching. The one thing

32:17

that I will say that I loved

32:19

is before I started creating courses for

32:21

the masses, I did one-on-one mentoring in

32:23

this tiny little condo that Drew and

32:25

I owned when we first got married.

32:27

In those mentoring sessions, I

32:29

learned so much about what people were curious

32:31

about, what they wanted to learn. I also

32:34

started to pay attention to what did I

32:36

keep repeating. I was constantly repeating myself. Finally,

32:39

I was like, okay, this is

32:41

what people need. They need branding. They need

32:43

pricing. They need templates. It made sense when

32:45

I started to see a trend of I've

32:48

mentored five people and all five of them

32:50

have asked these five things, this

32:52

would make my course. I feel like one-on-one

32:54

mentoring is a great way to build up

32:56

your confidence to ensure that you can get

32:59

someone else's results and to pay attention to

33:01

the trends and the things that people keep

33:03

asking you that you are a genius in

33:05

because honestly, so often we are

33:07

too close to our own genius that we

33:09

think that the things that are so common

33:12

sense for us are obvious for everyone else

33:14

when really they could change someone else's life

33:16

or make it so much more simpler. I

33:19

would say start with one-on-one mentoring. Start

33:21

to really notice the trends and the

33:23

things that you keep getting asked. Then

33:25

start creating either products or courses around

33:27

those things that could help serve them

33:29

assets because with one-on-one mentoring, you can't

33:31

scale that without scaling the amount of

33:33

time going into it. Do

33:36

that as a first step. Build your

33:38

confidence. Get people results. Gather testimonials. See

33:40

where people get tripped up or where

33:43

you want to refine your strategy and

33:45

then start to think about one-to-many.

33:48

Creating something once and selling it

33:50

many times over. You got this.

33:52

A decade of experience is not

33:54

nothing. All right. Zoe

33:57

Willis on Facebook says, Do

34:00

you think the power of Instagram is fading

34:02

and what is its future? As

34:04

there is more emphasis on slick reels

34:06

to drive growth, I have the sense

34:08

normal people, consumers aren't on there as

34:10

much. There's no incentive to create casual

34:12

content, static or otherwise. And the main

34:15

feed is just becoming a scroll of

34:17

advertisements. If Instagram does become a

34:19

paid for service for businesses, do you think

34:21

it will survive? So I, if

34:26

you were to define my relationship with

34:28

Instagram right now, it's complicated. It's not

34:30

my favorite platform right now. In fact,

34:32

like just social media in general, I'm

34:35

a little bit exhausted by, keep

34:37

in mind, I have been showing

34:39

up consistently for over a decade

34:41

for like 13 years

34:43

on these platforms. So it's okay to be fatigued.

34:47

I am not seeing a lot of

34:49

people actually grow on the platform right

34:51

now. I feel like a lot of

34:53

people that have larger accounts are either

34:55

just staying stable or they're dropping in

34:57

followers. I do think

34:59

that there is a lot of power for

35:01

micro influencers to rise right now. I think

35:03

a lot of times the bigger

35:05

people have gotten the more commercialized it

35:08

becomes, as you mentioned, where you feel

35:10

like all you're seeing are links and

35:12

affiliate links and advertisements. And you start

35:14

to like not necessarily trust those people

35:16

because you understand the business of it.

35:18

And so I think this is where micro

35:21

influencers are going to rise up where people

35:23

still trust them to trust their discernment. Not

35:25

everything is an ad. They're still growing the

35:27

know, like, and trust factor with their audience.

35:30

And so I think it's a really beautiful time for

35:32

smaller accounts to grow. If

35:35

you are a big account, I don't know, maybe

35:37

you can keep growing, but I feel like it's

35:39

kind of stagnant. I think that

35:41

it's always a good reminder to not put

35:44

all of your eggs in one basket. So

35:46

if Instagram is the only channel you're focused

35:48

on, focus on things like

35:50

Pinterest or LinkedIn, like make sure that

35:52

you are diversifying where you are showing

35:54

up, create systems so that it doesn't

35:57

become overwhelming. But remember you don't own

35:59

your follow. and you can't control their

36:01

experience on the platform. And so

36:03

this is why having something like an email

36:05

list is so important. The goal of social

36:08

media should be the handshake. The real place

36:10

where you serve and sell is your email

36:12

list. And so any effort that

36:14

you're putting into social media, the main goal should

36:16

be to get people off of those platforms and

36:19

onto your email list. That's it. Like

36:21

that's the only thing. And so I

36:24

don't know, I don't feel like it's fading.

36:26

I feel like it's pivoting and changing. I

36:28

feel like the content and

36:30

the way that we're creating it isn't my

36:32

favorite iteration of Instagram. I loved when things

36:34

were more heartfelt and slower paced. I feel

36:36

like everything is so fast and quick hits

36:39

and you don't get complete thoughts and it's

36:41

sound bites and you don't actually get to

36:43

explain what you mean. And so

36:45

I'm curious to see what the next evolution is and

36:47

how it will continue to change. But the one thing

36:49

that's constant is that it's always going to be changing.

36:53

Janet Egan says, how is

36:55

your business doing not being

36:57

on Instagram as much? I

36:59

don't want to be on social all the time. How do

37:01

I still grow my business? So this is

37:03

a great question. Speaking of Instagram, I

37:06

have been pulling way back on social

37:08

media lately. It just has

37:10

not been making my heart sing and it's not

37:13

been a space where I just feel very creative.

37:15

I feel like behind the scenes right now and

37:17

in my own personal life is like where I

37:19

feel most alive. And so

37:21

my business is doing great and

37:24

I think that's because I built

37:26

so many systems behind the scenes.

37:29

The infrastructure of my business is not necessarily

37:31

reliant on social media. Social

37:33

media is like throwing gasoline on the fire but

37:35

the fire is always burning. And

37:37

so if the only way that your business

37:39

is sustained is by constantly showing up, I

37:42

don't think you really have a business. I think you

37:44

have built yourself a job. For

37:47

me, my business is doing great. I recently

37:49

just took an entire 10 days off of

37:51

social media without putting anything up. I had

37:53

nothing to say. I was just living my

37:55

life with my family and

37:57

nothing really changed with my business. So

38:00

it definitely adds gasoline to the fire, let's say if

38:02

we're in a launch or different things like that. But

38:05

I'm trying to find that balance of like not

38:07

ghosting for an entire 10 days and figuring out

38:09

okay, what is a rhythm that feels good that

38:11

honors how I feel about social media in general

38:14

that still shows up and connects with and serves

38:16

my audience, but it doesn't feel like it takes

38:18

away from my life. And I think one big

38:20

shift that I've experienced lately is

38:22

in the past I looked at everything as

38:24

content like that was just how I was

38:26

wired as a photographer. I could just see

38:28

beautiful images and oh, this would be so cool. And

38:31

I just the unwiring has been so intense

38:33

for me where I don't look at my life

38:36

as content anymore. And therefore I

38:38

haven't been shooting anything. So I feel like I've

38:40

nothing to show. I'm either with my kids who

38:42

I don't show online, or I'm working behind my

38:44

computer, which isn't fun for anyone to watch. And

38:46

so it's trying to figure out that balance of

38:49

like, keeping a real showing real life, but

38:51

also protecting the parts that are most sacred to me. So

38:54

make sure that you have things that are

38:56

running on autopilot in the background for us.

38:59

Pinterest is a great way that we drive traffic where

39:01

we're not having to show up every single day. Facebook

39:04

ads helps fuel the different funnels that we've

39:06

built. My webinars are constantly working for me.

39:08

So there's different things that are going, regardless

39:11

of if I'm showing up on social or not. And

39:14

my business is doing great. And so it just inspires

39:16

me and encourages me to know that it's okay

39:18

to pull back if I'm not feeling inspired. All

39:21

right, here we go. Last

39:24

question is from Megan Lare. It

39:27

says, most thoughtful networking

39:29

question you've been asked, what helps

39:31

you go beyond the

39:33

surface level and have a deeper

39:35

and more connected conversation? So

39:38

my favorite question to ask someone

39:40

and something that I think I've been asked

39:42

before. So there's two. One

39:44

of them is how do you define success

39:46

in your life right now? So like finish

39:48

this sentence, I know I'm being successful when.

39:51

And it looks different for everyone, depending on

39:53

whatever stage of life they're in. Like, so

39:55

for me, I know I'm being successful when

39:57

I am present in my work and also.

40:00

present as a mom and not thinking about the other

40:02

when I'm doing one. The second

40:04

question that I love to ask people and this

40:06

is a bit deeper but this is what you

40:08

asked for is, what would your eight-year-old

40:10

self be sad to know that you no

40:13

longer do and what would they be happy

40:15

to see you doing today? And

40:17

I feel like that's so powerful because you get to

40:19

connect with people's inner child which I think is so

40:21

beautiful and I also just think it

40:23

kind of reminds you of like the things that made you

40:26

come alive when you were a kid. I remember when somebody

40:28

asked me this question the first time, the first thing I

40:30

thought of was playing the piano. Like I loved playing the

40:32

piano as a kid. We now have a piano in our

40:34

house which reminds me I should be playing it more and

40:37

so I love that question and my

40:39

eight-year-old self would be so proud of

40:41

me for doing things like this podcast

40:43

and just like entertaining people and showing

40:45

up and being myself and being honest

40:48

and doing that. So okay,

40:50

I lied. One final question

40:52

on the decker. Chels

40:54

Damarin says, health update.

40:57

So here's my health update.

41:00

I am in a very beautiful spot with

41:02

my health. I feel like I have been

41:04

incredibly consistent over the last two years and

41:06

that so many of the things that I've

41:09

been implementing over the last two years has

41:11

just become a part of my routine. Recently,

41:13

my therapist was just talking about and she's

41:15

like, these things are now as common to

41:17

us as breathing. I

41:20

know that some of my habits aren't

41:22

super relatable like taking a daily sauna

41:24

and a cold plunge. That's not accessible

41:26

for everyone. I recognize that but that's

41:28

part of my daily routine. Literally, every

41:31

single day since we moved into our

41:33

house last January, I've cold plunged. I've

41:36

not missed a single day. So I

41:38

have just been incredibly consistent, been super

41:40

consistent in moving my body, been really

41:43

focused on fuel and figuring out the

41:45

right fuel for my body. Just

41:48

paying attention to things like my blood work to

41:50

try and figure out different ways

41:53

to tweak my regimen and my

41:55

protocol and get things like my

41:57

cortisol and my thyroid under control.

42:00

So there's not really a

42:02

huge update. I think the biggest update

42:04

is just consistency and continuing to like

42:06

anchor myself into this new identity. And

42:10

so much of it is happening offline,

42:12

but it's nothing has really changed. It's

42:14

just been staying incredibly consistent. I'm very

42:16

proud of myself for doing that. Okay.

42:20

I think that wraps us up. Wow. We

42:23

went in so many different directions. We talked

42:25

about chores. We talked about lattes. We talked

42:27

about gluten-free snacks. We talked about planning our

42:29

days. We talked about Instagram. So

42:32

many areas. I hope that this

42:34

conversation was interesting. And

42:36

I just want to again, thank you so much for

42:38

being a part of this community, for being a listener

42:40

of this show. If you haven't yet, take a minute

42:42

to make sure you're subscribed so you don't miss any

42:45

future episodes. We have some really good episodes coming up

42:47

that you don't want to miss. And

42:49

if you have a second to rate and review the show,

42:51

it would mean the absolute world to me. I

42:53

read every single review. I love hearing from you. It touches

42:56

me deeply and it just helps inspire me every single time

42:58

I sit down to record. And

43:00

of course, if you want to ask a

43:02

question for the next time we do an

43:04

episode like this, make sure that you're following

43:06

the Gold Digger podcast, Instagram account, and you

43:09

are inside of our Insiders Facebook community. They

43:11

are both linked up in the show notes

43:13

and show description for you. Join us inside.

43:15

There are so many amazing entrepreneurs just like

43:17

you waiting to connect and so many

43:19

beautiful relationships, friendships, partnerships, collaborations have

43:21

been formed inside of that community

43:23

and that space. Join

43:26

us inside of it. And of course, until next

43:28

time, Gold Diggers, keep on digging your biggest goals.

43:31

I'm over here giving you a virtual

43:33

high five because you just finished another

43:35

episode.