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The Gigging Success Podcast With Brad Lazarus

Brad Lazarus - Sales & Marketing Advice For Cover Bands

The Gigging Success Podcast With Brad Lazarus

A Music, Business and Management podcast
Good podcast? Give it some love!
The Gigging Success Podcast With Brad Lazarus

Brad Lazarus - Sales & Marketing Advice For Cover Bands

The Gigging Success Podcast With Brad Lazarus

Episodes
The Gigging Success Podcast With Brad Lazarus

Brad Lazarus - Sales & Marketing Advice For Cover Bands

The Gigging Success Podcast With Brad Lazarus

A Music, Business and Management podcast
Good podcast? Give it some love!
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Episodes of The Gigging Success Podcast With Brad Lazarus

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Can you relate to any of these?...“We added our details to their websites but not getting gigs”, “We can’t get any traction with agents”, “How do we crack the apathy from entertainment agents”, “The agents take us on and then hide our brand so
At the start of 2014 All Covered Up party band had one booking. Adam, the band leader set himself a target of 20 private event bookings by the end of 2014. Adam smashed that goal. Hear how he managed to do it all while being employed full time
Being unique and different is critical in a market place that is filled with cover bands and acts that look and sound like their competition. Joe Lee from Party Piano’s made damn sure he didn’t fall into that trap. He cleverly borrowed a unique
One of the biggest challenges for most cover bands is how to not look and sound like every other band out there. It's very easy to fall into 'The Cover Band Commodization Trap'. When you do, you leave your prospective client with no other reaso
Sometimes a band comes a long that makes success look effortless. The Bluejays are one of those bands. BUT don’t think for one minute that the bookings just fall out the sky miraculously. These guys have cleverly used branding, social media, ne
The number of cover band marketing ideas, strategies and tactics available is huge. It can be really overwhelming to know where to even start. In this podcast we discuss 3 simple strategies that'll help you get on the right track.The post GS 2
If you want well paid gigs with good clients in great venues then you absolutely must have a website. Relying on a Facebook page is just not going to cut it. Your website is your bands home online. It’s where your prospective clients go to make
The Musicians Union in the UK have a number of initiatives ongoing that are there to help you achieve a fairer deal for your performance. In this podcast we run through all of these in detail as well as covering some key factors involved in how
If the word ‘sales’ fills you with dread and fear then this is the post for you. That feeling of nervousness, sweaty palms and dry mouth is enough to make you never pick up the phone again. It doesn't have to be that way though. In this post I
If you're standing on a soap box and yelling about how great your band is, chances are you're losing bookings. Prospects aren't interested in your opinion of your band. They want you to show them clear evidence that real people paid their hard
Running your own small business places massive strains on the time you have available for other things in your life. That doesn’t faze Brad Wills. He’s successfully balancing running a small business with family life commitments while also find
For the last 10 years Dominic Halpin has earned a living as a full time musician successfully running a cover band and releasing his own original material independently. His enthusiasm for both areas of his career is infectious. If you’re looki
Taking your cover band to the next level of success is a challenge. It’s easy to get comfortable in the status quo or just think that ‘we’re a 10 gigs a year cover band’ and not really believe or have the confidence to increase that number sign
Graeme Nash of cover ‘Daft’ is one of those brave characters that took the decision to ‘go pro’. He’s successfully gone from being a full time sales professional on a great salary to earning all his income from his band. He now supports a famil
Over the last few years websites that cut out the middle man ie agents have become increasingly popular. They allow you to showcase your band directly to thousands more potential clients than your website could ever achieve. I speak with Nevill
Natasha manages a very unique act called Urban Soul Orchestra. Originally from New Zealand she arrived in the UK in the late 2000s and had no experience of the UK private and corporate events market. In the last 5 years she’s been the driving f
Rehearsed and ready to gig – check. You’ve got a great promo video – check. Websites looking good – check. You’re getting enquiries and emailing back quotes – check. So why are so few couples getting back to you? There’s a few good and actually
With 10 years experience of running a successful cover band you would be excused for thinking that Billy and Andy knew everything there was to know about getting gigs. 2012 saw them rack up 100 bookings then in 2013 it plummeted to half that. W
Once in a while I meet someone who just gets it. Sera is one of them. In 2013 her band, MIB did 175 bookings and she still finds time to manage multiple other bands and pursue other projects. How? Early on she understood that marketing and sell
There are literally thousands of cover bands that want the gigs you want. You need to do everything you can to communicate to your audience why you’re the right choice for their event. Your promo video is hands down the best way of getting your
Brian is a full time marketing executive. In his spare time he runs Baffalo Tale, a 5 piece party that is consistently busy gigging at weddings and corporate events year round. Brian's take on the bands semi pro status is excellent.... he sees
James takes his band, Metropolis, seriously. He treats it like a business. In this episode we learn how he got that crucial success mindset, why he concentrates on quality rather than quantity, his approach to networking and how that has landed
Baz Edmondson runs The Benedicts, a 4 piece party band. He's an ex heavy metal band front man who set up the band 18 months ago and has some stellar success relatively quickly. In the last 3 months of 2013 his band were out gigging at weddings
This week we talk to Martyn Strange of UK band Get Funked. Martyn has built Get Funked from the ground up and now can boast to be the band leader and manager of the one of the UKs most successful cover bands. He is very focused on getting his b
Del & Brad discuss the delicate issues of how to handle the people in the band, how to structure your band to make it more manageable, less stressful and more profitable. Listen to Ideas and experiences from the sharp end of gigging in a covers
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