With 29K subscribers on YouTube, 590K fans on Vine, and 2.5M followers on Twitter you might think that someone as prolific as Ali Spagnola wouldn't be impacted by a little content theft — you'd be wrong. Ali shares the brilliance behind her creative process and what it's like when the content you've invested so much of yourself into creating gets stolen. Crucial lessons for anyone building a personal brand.

• Ali's now infamous 'How to make a mimosa' Vine
• Ali's stolen Vine, turned gif, and submitted to /r/unexpected
• Ali's 'I'm The Mimosa Girl Dangit' response video
• Ali's content submitted all across Reddit
• Ali Spagnola's 'Power Hour' drinking game
• Ali Spagnola on Patreon
• Ali's Reddit AMA
• Mention alerts

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Music: ‘PKR - Ignite (Original Mix)'