In this episode I'm interviewing Pietari Paakkola @viinilasikauppias, who turned a banking career into a successful local wine bar @viinibaarivinho. He reveals how was it to enter into a world of restaurateurs and other experts when you don't have previous experience from hospitality. His guiding principles are evergreen and so simple, but often overlooked in the business. How do you turn a traditional business into an experience?

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